Report on Placement at Asha's Solihull Restaurant: Analysis and Review

This report provides a comprehensive analysis of Asha's Solihull Restaurant, examining its placement background, vocational competencies, aims and objectives, and operational management issues. It details the restaurant's structure, competition, and the roles of various departments, including HR, marketing, finance, and R&D. The report evaluates the restaurant's performance, including its strengths and weaknesses, and proposes strategies for improvement. It also reviews the company's objectives, the organizational structure, and the challenges it faces in a competitive market. The report concludes with a summary of the placement experience and recommendations for future development, focusing on areas such as marketing, finance, and innovation to enhance the restaurant's market position and operational efficiency. The report also touches upon the IT department and its role in managing the business processes.

REPORT

Table of Contents
INTRODUCTION...........................................................................................................................1
Placement Background...........................................................................................................2
Vocational Competencies.......................................................................................................3
Aims and objectives...............................................................................................................4
Placement Review..................................................................................................................5
Operational Management Issues.............................................................................................7
Placement Evaluation.............................................................................................................8
Summery of Placement.........................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
This report highlights the different aspects of self evaluation along with the assessment of Asha's
Solihull Restaurant which is the famous restaurant and provides a twist in the traditional Indian
dishes which are furnished with contemporary instincts. Due to which their menu is very creative
and innovative along with full of authenticity. They give a blend of tastes of Indian as well as
Australian dishes which are being prepared by the highly trained chefs.
It also shows the study of roles of various department in the restaurant such as Human
resource, Managers, etc. along with their skills and strategies adopted for achieving the
objectives. The conclusion of the same by proper monitoring and appraising the performance and
also the outcomes, whether achieved or not by reviewing process and the main reasons for failure
of the same along with the steps to overcome the failure.
Background of placement is also mentioned which states about the organization and its
structure which include the number of employees, turnover rates, etc. And also, the competitors
of Asha's Solihull Restaurant and framework of policies designed for competing and finding
more opportunities to expand the market globally. The vocational competencies are also
mentioned which gives the idea about the development in practical field, gaining skills and
expertise in each department of the restaurant, standards set for better service providing,
knowledge of expenses of each department, etc. Placement review is also described which
includes achievement at personal level, overview of the structure, etc. of Asha's Solihull
Restaurant .
1

Placement Background
Brief
Asha's Solihull Restaurant established in 1977 in streets of Northen Pole Road, Near
Ballon Bus Station, New Delhi serving Italian, Chinese, Indian, Thai cuisines to it's customers.
Ever since it's establishment the food chain gained attention by historic infrastructure types and
it's retro theme based aura as well provides accommodation to it's customers (Godward, Dale and
Smith, 2019).
Clientele
The restaurant focuses on attracting middle class segment customers willing to spend
reasonable price of food and accommodation and basically are on vacation to enjoy the place for
a few days of weak.
Structure of Organization
Asha's Solihull Restaurant company adopt Matrix Organizational structure. Matrix
organizational structure refers to the structure in which employees are grouping according to
their skills which must be similar in nature. Along with this nature, here the relationship between
employees and manager are in the form of matrix rather than hierarchical form (Annarelli and
Nonino, 2016). Asha's Solihull Restaurant managing it's business activities along with a group
of employees ranging in various department as a Chief Owner managing all the departments and
is responsible for investments along with admin and general manager responsible for employee
management and operation activity of Asha's Solihull Restaurant . The general manager further
monitor assistant leader and kitchen leader where assistant leader tackles server, host, dishwasher
and pantry also kitchen leader along with chef assistant and interns comes in supervision of
general manager generating turnover of year (Hol., 2016).
Competition
2

Asha's Solihull Restaurant despite having good reputation and customer footfall faces
tough competition in market by it's rival Meal Delight serving multinational cuisine staffing
several international staff specialized in their type along with great ambiance of forest view. The
business size of the competitors is too vast as Meal Delight occupying double the area what
Asha's Solihull Restaurant posses(Armstrong and et.al., 2018). Meal Delight alongside sets live
music programs, comedy shows as well as movie nights at times attracting tremendous footfall
of people craving for good meal and delight ambiance whereas Lemon Spice provide great range
of live barbecued cuisines and mini dance floor to it's visitors so they enjoy their meal with light
entertainment gaining competitive advantage attracting youth and adults as well providing tough
competition to it's competitor Asha's Solihull Restaurant (Kotler and et.al., 2015). To become
competitive for its competitors, Company will have to focus on its research and development,
marketing, information technology and supply chain management strategies. Along with this,
company will need to focus on innovation in their products which can attract the target
customers (Azcarate, Mallor and Mateo, 2017).
Vocational Competencies
As Human Resource Manager of Asha's Solihull Restaurant the staff resourcing and
scheduling is important so as to keep the restaurant vacancies occupies to ensure better working
conditions and availability of enough and trained staff to perform business operation. The HR
manager will ensure about the several practices to keep the employee activity of Asha's Solihull
Restaurant controlled. Most popular practices are training program, coaching center and role
playing strategies in which the focus will be on the development of skills and knowledge of the
employees in order to bring efficiency in the organization and its overall performance (Kotler
and et.al., 2018).
The position of Marketing manager will enhance the strategies of Asha's Solihull
Restaurant to regulate promotional activities along with plans to increase footfall in workplace.
The department in responsible for regulating sales along with promotional strategies in Asha's
Solihull Restaurant .For promotion of the company, marketing manager has to know about every
aspect of the marketing and marketing strategies so that they can implement correct strategies.
Along with this, they should know about competitors' marketing strategies which will help them
to take their own strategies accordingly (Baker, 2016).
3

The exposure of Finance manager in Asha's Solihull Restaurant will ensure the
availability of funds to perform business operation along with covering department cost as well
as expenses and manage flow of funds for business operation in well effective manner thus
enhancing the effective for business financial positions.
The Research and Development manager will ensure standard operating procedures for
Asha's Solihull Restaurant to evaluate the opportunities for further expansion and growth and
understanding key standard for operating procedures so as to ensure Asha's Solihull Restaurant
will adopt best practices for its business operations. It also focus that if Asha's Solihull
Restaurant might not run out of market due to outstation. For the research and development
manager, they should focus on their market knowledge and analytical skills so that they can
analysis the Indian market and its competitors' market position. This will be beneficial for them
to fulfill the needs of the customers as well as acquire knowledge about the current as well as
future trends in industry (Bratton and Gold, 2017).
IT department of Asha's Solihull Restaurant must ensure that they along with their
colleges posses good and effective skills and knowledge of their field for restaurant and hotel
services to manage booking system software, manage payments through digital platforms and
several other practices related to information technology.
The managers at time must also conduct audit to ensure HR department is handling it's
responsibility effectively to recruit, train and develop staff effectively by asking them several
things from their training practices as well as auditing at time he feel the necessity to employ or
deploy employees for the organization on the other hand marketing manager will ensure the
happenstance of effective marketing practices in Asha's Solihull Restaurant to promote and raise
business stake whereas the research and development team is audited on the basis of comparative
advantage (Cook, Husband and Boxall, 2016). If they have among st their competitors so as to
ensure best practices are performed by their organization and finally the IT department is audited
to ensure Asha's Solihull Restaurant is using effective and updated technology for their business
process increasing their efficiency or not.
Aims and objectives
Objectives for HR department: As a HR manager in Asha's Solihull Restaurant, the major
objectives which are to improve in myself that is how to effectively utilize the resources of an
organization. I will also like to improve my productivity in HR department. I want to learn all the
4

basic functions of HR department which are important to perform in restaurant. I also focus upon
employee relation skills, team work and collaborations.
Objectives for Marketing Department: As a marketing manager in Asha's Solihull Restaurant
restaurant I want to improve my marketing qualities like how to deal with customers and clients.
How to sale restaurant services to them and how I communicate with them. So I have to focus
upon my communication skills. For becoming good Marketing manager I will also improve good
team work skills, adaptability skills, Numerical skills etc.
Objectives for Financial Department: As a finance manager in company I would like to
enhance accounting skills, which are must for this department. I also focus upon Microsoft excel,
Financial reporting, financial planning, Reconciling. I will like improve skills like budget
management, analytical reviews of data etc.
Objectives for Research & Development Department: As a R&D manager in Asha's Solihull
Restaurant, I would like to improve my quality and skills such as how to solve problem of
restaurant and their clients & customers. For R&D manager is also very important to have
leadership and motivational,So I focus upon them and improves these skills day by day.
Objectives for House Keeping Department: As a housekeeping manager I have to focus upon
how to supervise room attendance and cleaning staff. Also, I regularly check all the rooms of
restaurants that all rooms are clean. I would like to learn that how shift of staff is manage. Also
very important that hiring and training of new and assistance employees of housekeeping.
Placement Review
Organizational chat in HR department of Asha's Solihull Restaurant is as follows -,CEO
– The highest ranking of executives in Asha's Solihull Restaurant performing variety of duties.
The CEO of Asha's Solihull Restaurant is responsible for taking major decisions for the firm and
for executives of the company for functionality of company and development of it's
employees ,Marketing Director – The Asha's Solihull Restaurant marketing director is
responsible for marketing department monitoring as well as evaluating their activities and overall
performances directing research efforts. They manage promotion, branding and increase
customer footfall for the betterment of organization.,Finance Director – The Asha's Solihull
Restaurant's finance director is responsible for company's financial health performing roles of
strategies, manage accounts as well control financial resources for the firm. The finance director
is also responsible for ensuring long term profitability of the firm. It is mainly responsible for
5

managing finance within an organization. For managing finance it coordinates with all others
functional departments.
Operation Director - The operation director in Asha's Solihull Restaurant is responsible
for directing and coordinating organization. The director of operation is responsible for
profitability and growth of restaurant including controlling, managing staff, production of goods
along with supervision on their business activities. So, it can be said that operation manager
plays an important role as it has the responsibility to manage all works (De Mooij, 2018). Human
resource Director – Human resource director of Asha's Solihull Restaurant is responsible for
managing staff function of its chain for responsibilities such as recruitment, training,
compensation to ensure effective working condition of its employees keeping their state of mind
and satisfaction level in higher state. By recruiting and providing an effective training to all
employees it makes them able to work more effectively. So, it also plays an integral part in
Asha's Solihull Restaurant. ,Executive staff – The management staff of Asha's Solihull
Restaurant consists of executive level staff of these departments accepting tasks from their
directors for marketing, finance, operation in human resource department to perform the task
assigned by their directors.
The marketing department is responsible to generate business in market for Asha's
Solihull Restaurant by performing market promotion activities such as pamphlet distribution,
contests etc, it is mainly responsible for attracting wider range of customers towards buying their
products (DeCenzo, Robbins and Verhulst, 2016). So, it can be said that it helps the company in
increasing sales. Whereas on other hand the executives finance department is responsible for
performing strategist goals, objectives and manage financial records of Asha's Solihull
Restaurant managing their business activities. And finally the human resource executive in
Asha's Solihull Restaurant is held accountable for recruitment staff, managing their training and
development and providing them compensation for the same. ,
The team of Asha's Solihull Restaurant helped them achieve several wonders in each of
their department such as HR department is accountable for ensuring the best quality staff in the
organization for their operation, whereas finance department is awarded several times for their
outstanding performance and hard-working at the times of audit or financial year-end helped
them gain loyalty award and finally the marketing and research and development department
alongside achieved most efficient team award as they are mostly responsible for the position of
6

company. , The Asha's Solihull Restaurant by going through several training sessions improved
the communication skills of employees and they have developed very effective communication
skills whereas they further look to develop self motivation skills along with self review and
assessment in its employees for better operational activities of their tasks.
So, in the context of all departments it can be said that all functions play an important role in
accomplishing goals (Deepak and Jeyakumar, 2019).
Operational Management Issues
Operation management is administration of practices of business creating efficient level
of output in the organization. The factor cover material and labour into services and goods
efficiently to maximise profit of organization (Duboust and Knight, 2018). These factors helps
increase customer satisfaction, develop better employee engagement in organizational activities
and increases profit level of businesses as they develop raw material into finished organized
goods. I talk with Manager of Asha's Solihull Restaurant about their roles and responsibilities in
restaurant such as what are the roles, duties and task perform in restaurants. He perform all the
small and major task and duties of restaurant like handling customers and client, mange all the
department of restaurant and also focus employees engagements activities, their training etc.
I found that the major strength of Asha's Solihull restaurant manger is that he always plan
best strategies and policies for restaurant which is improve the hotel goodwill in market. Also his
communication skills is most effective that helps restaurant to attract customers and client and
also retain then in restaurant. But the weakness of manager is poor time management. He is not
be able to manage all things at perfect time and than all things are getting mismanage in hotel
resulting in demoralizing of customers attention towards their restaurants.
There are various strength and challenges which is facing by each department in
restaurant stream affecting their business activities. Like HR and marketing department of hotel
is good in customer and employee relationship and generation of business for the hotel by
generating enough of sales but finance and R&D department not generally mange all the
analytical things like management of business operations and several analytical skills lacking
ineffective employee practices in the organization (Dufosse, Patry and Reiner,, 2017). If the all
department of hotel perform best duty than Asha's Solihull Restaurant is earn high profit, all
things are be mange. There are various reason which arise challenges in an organization these
7

challenges are conflicts in hotel premises, some employees feel partial in firm, poor time
management etc. This
all factors improve challenges in restaurant. For the challenges for restaurant, management can
provide training to each department. Also conduct some activities which improves motivations
of different department staff. For the improving and enhancing efficiency restaurant management
conduct some program such as tracking and limiting time which is spent on task, also by setting
self imposed deadlines and by setting effective bench marking. HR and marketing department
work well in their field just because they are followed all rules and regulation, policies and
strategies. These norms are helpful to enhancing area of work. These issues result in degradation
of sustainability, demoralize ethical code of conduct resulting in ineffective communication
amongst individuals and affects the culture style (Gatewood, Feild and Barrick, 2015).
Placement Evaluation
Human Resource Manager
The objectives I have considered for HR manager are mainly based on better utilization
of organization resources, improve own productivity by understanding functions and operations
of restaurant. As per my evaluation I have gained better knowledge of different functions and
operations of HR manager in the Asha's Solihull Restaurant. This better understanding has
increased my productivity in working. Better productivity and knowledge has improved my
future scope as HR manager in restaurant and food industry (Noe and et.al., 2017). Still there are
some improvement I need to made as pre objectives for post of HR manager and these skills can
be improved by work experience.
Marketing Manager
This is important for marketing manager to have good communication skill and team
working skills. These skills are essential for a person who is working as HR manager in a
restaurant. The objective for marketing are related to improving communication skills in order to
achieve the goals of marketing department. My communication skills are good enough to handle
people that are associated with my goals and because of this good communication skills and
interpersonal skills it was so easy for me to improve skills that are important to improve
customer relation and high efficient team performance. This is how better communication
supported me to gain customer relation and interpersonal skills.
8

Finance Manager
Finance manager is one of the most important role in restaurant. Objectives for job role of
finance manager were about core skills that are important to handle different financing condition
in organization. Because of commercial background in study I have good knowledge of finance
and accounting. This basic knowledge of financial transaction has provided high opportunity to
improve my practical skills like accounting, financial planning and budget planning for
restaurant. The goal of budget planning was partially achieved because it requires high
experience to improve budget planning skill. This partially achieved objective can be completed
by practising and different exercises.
House Keeping Manager
Employee management is one of most important responsibility of house keeping
manager. To achieve this goal person need to have good communication skill and interpersonal
skills (Osei-Kyei, Chan and Ameyaw, 2017). In my evaluation I am good at communication and
this was advantage for me in process of achieving skills and ability to handle employees that
work in house keeping department. I have successfully achieved this goal with help of good
communication and employee relation skills. To improve the performance as housekeeping
manager I need to improve my team working skills that can be full filled by self analysis
process.
9

Summery of Placement
There are different activities are performed in the placement process and these activities
are important to achieve the goal of selecting the best suitable candidate for vacancy in
organization. The interview process consist of various stages which are important to evaluate the
skills and capabilities of candidates. This activity has provided me deep information of interview
process. This is good to have knowledge of different interview stage and it has provided
opportunity to me in order to improve preparation for job interview. This can improve possibility
to get employment in the future.
In order to get better job a person need to improve their basic skills which are essential in
the professional carrier. This is important for individual to reflect their skills in the process of
interview process to improve the success possibility. Apart from the reflection of personal skills
it is also compulsory to meet the core technical skills that are required for particular vacancy.
The chances of success also can be improved by targeting process where person can develop
required skills that are mentioned in the job description. This is how by targeting skills person
can get job easily.
In the placement work I have evaluated different job roles that are available in Asha's
Solihull Restaurant . This evaluation and analysis of job description has provided me information
about the skills and knowledge that is required for each job role (Sparrow, Brewster and Chung,
2016). As per this information I can easily evaluate my person skills in order to select best
suitable job profile for my future. This is how placement process will help me to decide better
future.
In the placement process three are different activities has been followed which are
important to evaluate the skills and capability of person. We can different things from this
process and these learnings can be utilized later in other interviews. Placement process can help
to evaluate the skills that are lacking in me and other skills that I need to improve. By these skills
based analysis better opportunity can be created and on other hand person also can get chance to
furnish their skills for future job openings in restaurant business. Next time I will target the weak
points in my current profile and I will try to focus on the things that are need to be developed in
me. I will also improve my professional and personal skills to get better carrier.
Through this process I have improved different skills that can help to develop a better
professional carrier in food and beverage industry. The most crucial skills I have developed are
10