Strategic Analysis and Recommendations for Ashiana Sheffield Charity

This report provides a comprehensive strategic analysis of Ashiana Sheffield, an independent charity organization supporting women and children, particularly those from minority, ethnic, and refugee communities. The analysis includes an evaluation of its internal environment using SWOT and organizational assessment capacity tools, identifying strengths such as a clear mission and strong collaborations with other organizations, and weaknesses such as potential funding limitations and leadership styles. An external environmental scan using PESTEL analysis is also included. Based on the analysis, the report offers several SMART recommendations for organizational improvement, along with a strategic action plan, budget, and a reflective report based on Gibb's model. The report emphasizes the importance of strategic planning in achieving organizational goals and enhancing service delivery for victims of domestic violence, sexual abuse, and human rights violations.

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Executive Summary
The strategic position is important as it acts as a significant roadmap to achieve the
organizational goals and objectives. This paper evaluates the strategic analysis of a registered
charity organization known as Ashiana Sheffield. Though it is an independent organization, it
has collaborations with various other organizations. Based on the analysis that identifies the
strengths, weaknesses, opportunities, and threats with an in-depth environmental scan of the
organizations, some recommendations have been suggested to enhance performance and
meeting long-term goals. Moreover, a self-refection based on Gibb’s model has also been
constructed to study the experience of strategic planning and implantation of a company and
how the functional aspects of Ashiana Sheffield can be further enhanced.
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TABLE OF CONTENTS
Executive Summary...................................................................................................................2
Introduction................................................................................................................................5
Analysis of the Strategic Position of the company....................................................................6
Strategic Analysis Tools and Techniques..................................................................................7
Internal Environment Analysis..................................................................................................7
SWOT Analyses.....................................................................................................................8
Figure 1: SWOT Analysis for Ashiana Sheffield..............................................................9
Organizational Assessment Capacity Tool..........................................................................10
Figure 2: Organizational Assessment Capacity Tool.......................................................14
The External Environmental Analysis.....................................................................................14
PESTEL Analysis for Ashiana Sheffield.............................................................................14
Figure 3: PESTLE Analysis Ashiana Sheffield..............................................................17
Recommendation’s for Organisation.......................................................................................17
SMART Recommendation 1:...............................................................................................18
Figure 4 : SMART RECCOMNEDATION 1..................................................................19
SMART RECCOMENDATION 2:.....................................................................................19
Figure 5: SMART RECCOMNEDATION 2...................................................................21
SMART RECCOMENDATION 3:.....................................................................................21
Figure 6: SMART RECCOMNEDATION 3...................................................................23
Strategic Action........................................................................................................................24
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Action Plan...........................................................................................................................24
Budget..................................................................................................................................24
Figure: 7 Budget Table.....................................................................................................25
Reflective Report.....................................................................................................................25
Conclusion................................................................................................................................26
References................................................................................................................................27
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Introduction
Ashiana Sheffield is an independent organization that specializes in aiding children and
women based in Sheffield since 1981 (About Ashiana | Support | Domestic Abuse | Force
Marriage, 2020). They extend their support to the minority, ethnic, and refugee groups of
women and children. It also supports the new migrants who do not have any immigration
status. It supports women and children against human rights violations like domestic
violence, sexual abuse within the institution of forced marriage, human trafficking, and
honor-based violence, and female genital mutilation. It is an independent organization but has
significant collaborations with relevant agencies like Non-governmental organizations, social
and health care agencies, human trafficking foundations, IASC, legal representations, and
human trafficking foundation and local authorities to provide comprehensive services to its
clients whose human rights are largely inflicted and violated.
Strategic planning is essential for organizations to articulate their aims, objectives, and goals
(Shields and Wright 2017). The strategic planning and implementation assures that these
goals are achieved successfully. Strategic planning is also essential to promote its presence to
build the main initiative that Ashiana Sheffield needs to fulfill. It gives the mission and vision
of the organization a particular direction that it can follow through the strategic plan.
Moreover, the strategic plan will help manage resources and define the time-frame and
budget to meet organizational goals. It also enhances organizational management, and human
resources are utilized in a better way.
The paper will analyze Ashiana Sheffield's strategic position, and based on the analyses,
certain recommended action plans and implementation are also explored. Moreover, it also
includes a critical reflection of the entire process.
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Analysis of the Strategic Position of the company
Ashiana Sheffield is an independent organization in Sheffield city, providing human rights
support services to women and children belonging to the minority, ethnic, and refugee
communities . It also largely aids the Black community. They work towards helping women
and children who have suffered from physical and mental abuse and violence. These include
forced marriage, human trafficking, honor-based violence, female genital utilisations, and
extreme personal restrictions. The organizations hold collaborations with others like NGO,
social, and health care agencies, financial institutions, IASC, police centers, and legal
representatives to offer emotional and practical support for the victims who have fled
violence and abuse. It aids women and children by providing residency services along with
aftercare provisions ( Robinson 2017). They offer these victims accommodation and care,
but they also offer financial support and education on various health and legal rights.
Mission and vision
The vision of Ashiana Sheffield is to have a world free of domestic violence, child abuse, and
sexual abuse and assault (About Ashiana | Support | Domestic Abuse | Force Marriage,
2020).
The mission that Ashiana Sheffield reflects its vision. It aims to steps towards meeting its
vision by improving its services for sexual abuse and child abuse survivors through their
various services like consultancy, learning, and resources.
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It aims to provide confidential services to all victims of sexual abuse, child abuse, domestic
violence, and all forms of abuse. It aims to provide training opportunities for those who
work with victims for better services to victims.
Ashiana Sheffield also aims at broadening their services to help victims and survivors of
sexual assault and violence. It wants to empower services and support to meet their needs
through mass education and advocacy, aiming to eliminate such victim cases in the near
future.
Strategic Analysis Tools and Techniques
To meet its aims and objectives to fulfill its vision, Ashiana Sheffield needs to adopt different
techniques and tools for analyzing the organizations' strategic position. The internal analysis
is essential to determine the resources and competencies of the organizations. Performing
the internal analysis will help Ashiana Sheffield identify its strengths and weaknesses. The
knowledge will be useful to carry out a strategy formulation to meet its long-term goals.
Combining the internal analysis, and the external environmental scan of the organization is
important to identify external factors that impact the organizations.
Both internal and external scans play a key role in developing a strategy that allows
organizations to succeed (Sotiriadis 2018).
Internal Environment Analysis
The internal analysis is essential to identify the resources and competencies of the
organizations. It is helpful to carry put strategic formulation for the success of the
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organizations. Two important tools and techniques utilized for internal analysis for Ashiana
Sheffield are the SWOT analysis and Organisational assessment capacity tool (Crawley
2017). The OCAT is essential to diagnosing strengths and weaknesses and planning
organizational development through technical and managerial aspects. SWOT analysis is
essential to identify the strengths and weaknesses and explore the opportunities and threats of
the organizations to achieve overall success (Gürel and Tat 2017).
SWOT Analyses
STRENGTHS WEAKNESSES
 Ashiana Sheffield is an independent organization
supporting women and children who are victims of
sexual abuse, violence, and assault. The organization's
biggest strength is that it has a clear vision, aims, and
goals that motivate its team to work harder towards its
achievements.
 A significant strength of the organizations is that it had
an association to various organizations like IASC,
safeguarding and police teams, offending youth
services, salvation army, financial institutions, NGO's,
probation houses, housing teams children's care units
and schools, alcohol, and drug support agencies, and
legal representatives.
 As an organization, Ashiana Sheffield provides all-
around support to the BAMER community (Black,
Asian, Minority, Ethnic, and Refugees). It includes
women and children abused and victims of violence.
The organizations strictly uphold its duty to enhance
domestic violence Act and serve the servers by
 Many victims, especially
women, feel weak at times
bogged down by culture values
and leave the organizations'
support rather than the
organizations stopping their
support to the organizations.
 Due to the widespread global
recession, a lack of funds from
donors can affect the financial
support that the organization
receives to support the victims.
 Improper leadership styles can be
one of the weaknesses of the
organizations.
 The backlash or outcry of the
women's issues can harm the
organizations.
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providing them housing facilities, care provisions, and
opportunities for independent living by educating them
in the field of public education and advocacy.
 Many women who seek the support of organizations
feel empowered and independent.
OPPORTUNITIES
 Different campaigns can be organized to cover all
issues about domestic violence. It can make
organizations more well-known and popular. It can
also give opportunities to tie-up with more
organizations for financial, educational, legal, and
emotional support to provide its victims.
 Most of the cases of victims we have handed
efficiently should be publicized in newspapers and
social media so that our organizations become popular
and trustworthy.
THREATS
 Global recession due to
pandemic outbreaks lacks
financial support, which may
affect our extended support to
abused women and children.
 A lot of hard work is necessary
for organizations to provide
support to the victims. Recently
many volunteers have left the
organizations leading to a lack of
support and human resources.
Figure 1: SWOT Analysis for Ashiana Sheffield
Source: (Created By Author)
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Organizational Assessment Capacity Tool
GOVERNANC
E
MANAGEMEN
T PRACTICES
HUMAN
RESOURCE
S
FINANCIAL
RESOURCE
S
MISSION
COMPETEN
CY
EXTERNAL
RELATIONSHI
PS
SUSTAINABILI
TY
Executive
Committee
Ashiana
Sheffield has
an
independent
governing
body that has
under it a
professional
team for
assisting and
supporting
the BAMER
community.
The
executive
committee
takes charge
of al policies
and
represents
the
organization
Organizatio
nal
Structure
The
organization
has a
communicate
d
organizationa
l hierarchy,
and every
member has
clearly
defined job
roles.
Personnel
Planning
The
organization
has clear
terms and
conditions
applicable to
all staff
members and
Human
resources
The
organizatio
ns
understand
the
changing
needs, and
hence
training
opportuniti
es to all
members is
there for all
NGO
members.
Diversity
issues
The
organizatio
ns have
staff
members
who belong
Accountin
g
The
organizatio
n maintains
accurate
records and
timely
updates all
financial
informatio
n.
The
organizatio
ns prepare
annual
budgets top
use as a
manageme
nt tool for
monitoring
and
evaluating
their
expenses
Auctorial
expertise
The
organization
s have
people with
expertise
and
experience n
the relevant
field to meet
the needs of
the
organization
s.
External
relationship
Government
the
organization
is associated
to various
organizations
like NGO,
IAASC, legal
representative
s, police
departments,
financial
firms,
educational
centers,
health care
centers, etc. it
has cordial
and good
relations with
private
business
sectors and
Organization
Sustainability
Ashiana
Sheffield has
built cordial
partnerships
with an
umbrella of
other
organizations
over 30 years
of its services.
It has strong
links with
organizations
that are useful
to it to meet its
purpose.
Financial
sustainability
The
organizations
have potential
funds donors,
both national
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as a whole.
They are
responsible
for
maintaining
relations
with other
organizations
and bringing
in fund-
raisings and
other
support.
Vision and
mission
Ashiana
Sheffield has
a clear vision
and mission
that it
follows, and
all team
members of
the
organizations
are aware of
the mission
and vision.
Leadership
board
members.
The director's
consultant is
essential
before the
recruitment
of new
volunteers or
staff
members for
the
organizations.
to both
genders.
The staff is
usually
Sheffield
based
locals; it is
necessary
to have
people
from
diverse
cultures.
Supervisory
The
organizatio
n's staff
members
are very
friendly
and cordial
with each
other. They
can freely
discuss al
issues with
each other.
against the
budget.
The final
authoritativ
e decision
lies with
the board
member
director.
Financial
reporting
The
organizatio
ns produce
accurate
financial
accounts
annually.
The
financial
reports are
available to
the board
members,
and all
collaborati
ng agencies
and the
public on
access to all
local
resources it
requires to
support
BAMER
community
women and
children.
Media
support
Ashiana
Sheffield is
known to the
media, and
the media
appreciates its
efforts.
and
international
sources. It has
a varied base
for financial
resources.
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