Project Report: Analyzing the Asian Wedding and Bridal Wear Market

This project report analyzes the business opportunity within the Asian wedding and bridal wear market. It begins with an introduction outlining the concept of 'Exquisite Ethnic designs,' a startup focusing on providing bridal wear and accessories for Asian weddings, catering to the bride, bridesmaids, and mothers of the bride and groom. The report justifies the chosen industry by highlighting the high demand in the clothing sector, particularly within the ethnic wear segment. It identifies the target market as women aged 20-30 in London, where the average wedding cost is substantial, and the market value is significant. A competitor analysis is included, identifying both direct and indirect competitors. The project also provides a financial review, including a cash flow projection and detailed marketing campaign costs across national, in-store, online, and local channels. The conclusion summarizes the key elements of the business plan, emphasizing market segmentation and industry justification. References to relevant academic sources are provided.

ASIAN WEDDING AND BRIDAL
WEAR

Introduction about the idea
• The present report is based on Asian wedding and bridal wear.
• Thus, Exquisite ethnic designs will be a new start up that will offer an array of accessories for all the
female members of the bridal party. This entity will promote the services mainly for Asian wedding
that involves in rich cultural customs and religious practice.
• This organisation will caters mothers of the bride and groom, flowers girls and bridesmaids etc. There
are many retail bridal shops that is considering over selling wedding gowns etc.
• Henceforth, this entity will fulfils the bride desires to celebrate her special day with help of creating the
ultimate shopping event for bride.

Justify the chosen industry
• The present PPT is based on clothing industry. Thus, Exquisite bride ethnic is a store like no other.
• This creates shopping environment that provides services to mothers, flower girls and bridesmaids.
However, clothing industry is on high demand.
• In this, there are three segments that offered services by “Exquisite Ethnic designs”. Thus,
segmentation is on the basis of mother of the bride and groom and attendants that is also inclusive of
flower girls, bridesmaids and brides etc.

Target market
• The focus of “Exquisite Ethnic designs” is on offer the
wedding dresses and gown that follows the tag line as “To
make your wedding day more beautiful.
• In London, there are nearly 50 shops that selling wedding
dresses and gowns.
• Henceforth, the average cost for the wedding in this areas
is $35,000, with the market value at $2.8 billion dollars.
This entity will mainly target the women of in the age
group of 20 to 30 range.

Competitor analysis
• “Exquisite Ethnic designs” will face the both direct and indirect competition within the share of the
market.
• This entity will be located near the offices of wedding planners.
• Thus, main competitors of this entity will be as crepax company LTD, Mingtex industrial company and
Business Wheel limited etc.

Financial review and cash flow projection
Campaign Type QTY Projected cost per
unit
Projected sub total
National marketing 2000
Banner ads 4 500 2000
Local marketing 4200
Newspaper 6 600 3600
In store marketing 4 400 1600
POP 2 500 1000
Public relation 800
Press relation 8 100 800
Content marketing 14400
Landing pages 12 1200 14400
Social media 6400
Twitter 20 100 2000
Facebook 20 100 2000
Pinterest 10 100 1000
Instagram 10 100 1000
Google 4 100 400
LinkedIn 4 100 400
Online 3200
Blog 4 800 3200
Advertising 11700
Online 4 2500 10000
Print 2 850 1700
Campaign Type QTY Projected cost per
unit
Projected sub total
National marketing 2000
Banner ads 4 500 2000
Local marketing 4200
Newspaper 6 600 3600
In store marketing 4 400 1600
POP 2 500 1000
Public relation 800
Press relation 8 100 800
Content marketing 14400
Landing pages 12 1200 14400
Social media 6400
Twitter 20 100 2000
Facebook 20 100 2000
Pinterest 10 100 1000
Instagram 10 100 1000
Google 4 100 400
LinkedIn 4 100 400
Online 3200
Blog 4 800 3200
Advertising 11700
Online 4 2500 10000
Print 2 850 1700

CONCLUSION
The present PPT is based on new start up as “Exquisite Ethnic designs” that mainly promotes the Asian
wedding and Bride wear. In this report the following things are covered as are Target market, market
segmentation and justification on chosen industry etc.

REFRENCES
• Mehta, Z., 2019. Differentiate the Upcoming Brand of Mens Ethnic Wear
through Design Research and Design Developments.
• Swan, D.C. and Cooley, J., 2019. Wedding Clothes and the Osage
Community: A Giving Heritage. Indiana University Press.
• Agarwal, N., 2019. Development of Marketing Strategies for Rental Clothing
Business.