Asian Burger Restaurant: Crafting a Lean Business Plan for Success

This document presents a lean business plan for "Asian Burger," a new restaurant concept offering American-style burgers with Asian flavors and other fusion food options. The plan identifies a gap in the Canadian market for restaurants providing such a fusion and targets millennials as its primary customer base. It outlines the restaurant's identity, the problem it solves, its proposed solution, target market, competition, sales channels (dine-in and online), revenue streams, marketing activities (digital marketing, trade shows, and traditional advertising), and major expenses. Key milestones include increasing sales by 30% within two years. The plan also details the team and key roles (Restaurant Manager, Head Chef, Marketing Manager, and Employees), necessary partners (suppliers), and essential resources (manager, chefs, and infrastructure). The plan offers a concise overview of the business, making it a valuable resource for aspiring entrepreneurs. Desklib provides access to this and many other solved assignments and past papers to aid students in their studies.

THE LEAN BUSINESS PLAN TEMPLATE - Your business plan on a single page.
IDENTITY
Asian Burger is a new restaurant that will offer American style burger with Asian flavors, along with the variety of fusion food.
PROBLEM WORTH SOLVING OUR SOLUTION
TARGET MARKET THE COMPETITION
SALES CHANNELS MARKETING ACTIVITIES
REVENUE EXPENSES
MILESTONES
TEAM AND KEY ROLES PARTNERS AND RESOURCES
In Canada, there are number of restaurants offering Korean, Chinese,
Japanese, and American Joint Burgers. But, people do not find any
restaurant that provides fusion of different food.
Asian Burger is the solution for these problems and will meet the
demand of those customers searching for restaurants where they can
get fusion of Asian and American style burgers and other food items.
Asian Burger will majorly target millennial because restaurant can
majorly dependent on them in order to earn more profit.
Canadian Grilling Company
McCoy Burger Company
Crafters Burger Co.
Burger King
Dine-in Facility
Online menu on Yelp Digital Marketing through social media
Trade shows and Exhibition
Television and Radio Advertisement
Pamphlets distribution
25% off on every Wednesday for starting first two months Marketing
Salary
Maintenance
To increase the sales to 30% in coming next two years
Restaurant Manager – Motivating staff to offer excellent service
Head Chef – Managing and coordinating with other junior staff to
manage and properly deliver the received orders
Marketing Manager – Promote effectively to increase brand awareness
and sales
Employees – They are responsible towards satisfying the customers at
maximum level
Manager – Managing the restaurant and ensuring coordination among
all the employees
Suppliers - Food making products and raw material suppliers
Human resource
Expert chef
Attractive infrastructure

HOW TO FILL OUT YOUR LEAN BUSINESS PLAN
IDENTITY
Describe your business in one sentence. What do you do and who do you do it for? For example, a bike shop’s
identity might be: “We offer high-quality biking gear for families and regular people, not just gearheads.”
Your identity is what sets you apart from the competition. It’s how you define who you are as a business.
PROBLEM WORTH SOLVING OUR SOLUTION
Describe the problems that your potential customers What is your product or service? Describe it here
have. Why do they need your products or services? and how it solves your customer’s problem.
TARGET MARKET THE COMPETITION
Who are your customers? Describe your ideal What other products and services do your potential
customer here and, if you know, how many of them customers use today to solve their problems? How
there are. are you better than the competition?
SALES CHANNELS MARKETING ACTIVITIES
Describe how you will sell to your customers. Will What are the primary ways you will reach your
you sell directly to them at a storefront or with a customers? If you will be advertising or using PR,
website? Will you use a sales team or distributors? describe those activities here.
Describe your sales process here.
REVENUE EXPENSES
What are your primary revenue streams? Don’t List your major expenses here. There’s no need to
worry about listing specific revenue goals when you go into a lot of detail in the early stages. Just list the
are early in the process. Instead, describe how you areas that you expect to spend the most money on.
will make money and what products or services will
generate that revenue.
MILESTONES
List the your primary goals and objectives that you hope to achieve over the next few months. What
do you need to get done to take your business from idea to reality?
TEAM AND KEY ROLES
If you have business partners or need to hire
key people to help you launch the business,
list those people and positions here.
PARTNERS AND RESOURCES
Some businesses need key partners in order to
launch. Other businesses may have intellectual
property or other resources that will help them
get up and running. List those partners and
resources here.

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