West Asian Games 2005: Macro Environment Impact, PESTEL & SWOT

This report provides a comprehensive analysis of the West Asian Games 2005, focusing on its impact on the macro environment. It employs the PESTEL framework to evaluate political, economic, social, technological, environmental, and legal factors, highlighting both positive and negative consequences. Additionally, a SWOT analysis identifies the strengths, weaknesses, opportunities, and threats associated with the event, such as employment generation, limited viewership, doping cases, and live streaming opportunities. The report concludes with recommendations for enhancing the event's sustainability and viewership, emphasizing the importance of digital live streaming and advanced anti-doping technology. The analysis underscores the significant influence of global events on various macro environmental factors and their implications for decision-making and organizational behavior. Desklib provides access to similar reports and solved assignments for students.

Global Events

Table of Contents
 Introduction
 Impact of Global events on macro environment
 Evaluation of macro environmental factors
 SWOT analysis of West Asian Games 2005

Table of Contents
 Critical evaluation of criteria essential for successful planning of
events
 Recommendations
 Conclusion
 References

Introduction
 This presentation is based on the west Asian GAMES,
2005 which were held in Doha, Qatar.
 This presentation provides information about the
impact of Global events on external environment
including their influence on decision making and
organizational behaviour.

Impact of Global events on macro
environment
 PESTEL analysis
 Political Factors
 Economical Factors
 Social Factors

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 Political Factors
 The West Asian games of 2005 have
the political element of the government
of Doha showcasing progress of the
country through sports tournaments.

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 Positive Impact: The positive impact of
this factor on external environment is
that it increases political position of
Qatar in West Asia.

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 Economical Factors
 The economic element of global
financial investment in West Asian
Games, 2005 affects the external
environment, decision making and
organizational behaviour.

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 Positive Impact: The positive impact of
foreign investment on economic
environment is that it leads to
employment generation in Doha.

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 Social Factors
 West Asian Games enables cultural
representation of Doha at global scale.
 This social factor affects external social
environment and influences decision making
and organizational behaviour as steps are taken
to ensure positive cultural representation.

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 Positive Impact: Local
communities of Doha gain
opportunity for global cultural
representation which has positive
impact on external environment.

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 Technological Factor
 The west Asian Games were
conducted by using advanced security
technology which influenced decision
making and organizational behaviour
as staff at the event was trained to use
such technology.