This report examines the global business strategies employed by Asian firms to compete in the international market. It focuses on two primary approaches: the linkage, leverage, and learning strategy, and the ownership, internationalization, and location strategy. The linkage strategy emphasizes leveraging global connections and acquiring resources, while the latter focuses on innovation and management techniques. The report highlights how Asian multinational companies, or 'dragon multinationals', have achieved significant growth, particularly since the 1990s financial crisis, in sectors like construction and manufacturing. The document suggests that a hybrid approach, combining both strategies, is the most effective way for Asian firms to increase foreign outward investment and achieve their strategic goals. The analysis underscores the importance of innovation, strategic decision-making, and adaptability in the context of global business.
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