Detailed Business Plan for a Bubble Tea Asian Restaurant in Interlaken

This business plan outlines the strategy for a Bubble Tea Asian Restaurant in Interlaken, Switzerland. It begins with an introduction, detailing the restaurant's concept, location, and operating hours. The plan includes a situation analysis, market demographics, and an examination of market trends and the macroenvironment. The company's mission, positioning, and SWOT analysis are presented, followed by an assessment of the competition. Financial objectives, including projected sales and profit margins, are defined. The marketing strategy encompasses launch marketing techniques, appealing selling strategies, and leveraging the restaurant's ambiance. The target market includes local residents and tourists. The plan also acknowledges potential challenges, such as competition and changing consumer preferences. References to relevant marketing and consumer behavior literature are also provided. This plan aims to establish a successful and sustainable business in the Interlaken market.

Bubble Tea
Asian Restaurant

Table contant
- Introduction
- Situation Analysis
- Market Demographics
- Market Trends
- Macroenvironment
- The Company
- Mission
- Positioning
- Swot Summary
- Competition
- Financial Objectives
- Marketing Strategy

Executive Summary
● The restaurant will be a moderately price 20 seat restaurant
offering beverage and asian cuisine
● We also offer specialty selections including lighter option and small
portion for take away
● The restaurant need walm and cosy place with excellent food and
beverage
● Comfortable furnishing and decor (smooting walm tone) for a client
woho wantsa good photo on social media post
● The restaurant will also be perfect for a business meeting
● Menu will inspired from different Asian countries specialities
● Higher value than its competitive though the food and service with
a good price

Introduction
Bubble Tea Restaurant
Location→Intrelaken
Restaurant Type→Asian cuisine and traditional
beverage
Opening Hours→Open from 11 am to 20 pm
The mealtime provide only
11:00~14:00, 17:30~20:00
Beverage provide throughout the day till 20 pm

Beverage
Menu

Situation Analysis
● The Bubble tea restaurant is surrounded by Asian restaurant
● Focus on the tourist
● The only one bubble tea in Interlaken
● The basic market need is to offer individuals, families, and take
out customers fresh, creative, attractive, Asian dish, dessert
● Fresh home made Bubble tea which using an original tea from
Taiwan

Market Demographics
● Mostly Tourism with any ages and also Swiss local who willing to try
Asian dish
● Eat out several time a week
● Clients who work close to the restaurant

Market Trends
● Food quality - high-quality ingredients is increasing as customers
are learning to appreciate the qualitative differences.
● Presentation/ Appearance -
● Selection - People are demanding a larger selection or foods, they
are no longer accepting a limited menu

Macroenvironment
- Political factors and government regulations which may affect
operations
- Economic factor like changes in consumer purchasing power during
times of economic depression
- Social-cultural factors. The are the cultural beliefs that are likely to
influence the consumer choice and preference f our proposed
product.
- Natural calamities. This are eventualities that occurs as a result of
nature they could include fires, floods or earthquakes which may lead
to massive destructions and losses, (Cravens& Piercy, N. (2006)..
- Technological forces . Changes in the current technologies means the
firm should undertake a strong financial investment .

The company
● Bubble Tea Restaurant commissions its first Branch to be located at
Interleukin in the heart of the city, with the aim of offering exclusive
services to travellers and residents of the area. Through offering
professionally flavored tea flavors to suit customers need in Green,
Black, Pure, fruit and white tea. At its serein environment
guaranteeing our customers maximum comfort..
• Expansion: This being our first store we aim to expanding to other
cities in the region and expanding into a fully fledged restaurant
offering all catering services and products for increased revenues
and returns.

Mission
● At Bubble tea shop every cup is prepared to perfection for ultimate
tea experience with high quality products only, with classy drinking
points, with best staff for your ultimate utility. Our goal is to become
the leading teahouse in our environs through new innovation to suit
our customers needs.
● We also want to contribute positively to the community through
provision of affordable high quality products.
● In the spirit of Corporate Social Responsibility Bubble tea aims at
maturing young talents through continuous training and engaging in
charitable works among the needy persons in the society.

Positioning
• Offering only superior-tasting and hygiene products from the best
chefs.
• A modernly designed appealing and comfortable interior finishes
• Prime location selection with a high year round locals and tourist
traffic flow.
• Best customer experience services through our highly motivated
and trained staff and management.
• Offering a wide range of products to suit every customer taste and
preference.
• Ensuring a vibrant all year round marketing and promotion activities
to create new clientele and maintain the existing clients.
• Ensuring perfect off board services such as ample parking, security