Media Plan: Advertising and Promotion Strategy for AskGrads Inc.

This document presents an advertising and promotion plan for AskGrads Inc., a platform connecting freelance employees with employers, particularly recent graduates. The plan details the company's innovative approach to creating a platform for freelancers, focusing on the growing demand for digitalization. It identifies the target customer as students and recent graduates, emphasizing the use of digital mediums for communication and knowledge sharing. The plan incorporates social media and other digital channels for promotion, alongside traditional sources like television and newspapers. Budgeting considerations are addressed, with a focus on marketing and public relations through press releases and social media marketing on platforms like Facebook and Instagram. Offline advertisement methods, such as metro and college dashboard advertisements, are also included. The strategy also considers the use of influencers to enhance social media marketing efforts, aiming to achieve a competitive edge in the market. The document includes references to support the proposed strategies and tactics.

Running Head: ADVERTISING AND PROMOTION
Advertising and Promotion: AskGrads Inc.

Task 8
AskGrads Inc. is a company which provides various opportunities to the freelance
employees. In the simple context, it can be defined as a platform to connect employees with
employers in terms of freelancing. The innovate approach of the company is to develop a
brand new platform for freelancers, where the recently graduated students can seek
employment as per their area of expertise. The growing demand for digitalization and
enormous utilization of computers and mobile phones prompted the incorporation of the new
platform (Hackley & Hackley, 2017). The expert freelancers are made available to the
employer on a single portal, which will facilitate the requirements of the employer easily by
providing part-time as well as full-time graduated employees.
The proposed platform is centrally oriented to the idea of employment services for the
unemployed graduates. The prime concern behind this platform is to generate a link to share
knowledge using digital mediums. The portal permits the recently graduated students to post
their CVs and resumes in order getting some work opportunities. The considerations of
AskGrads deal with various aspects such as locality, overall behavior, demographics and area
of interests. The following platform is also concerted to provide quality services to the
students at affordable by dignified faculty and professors.
The target customer of the proposed platform is the students who are studying or
graduated recently as it acts as an intermediary between the contemporary students and the
already graduated students, who wish to serve as a tutor or professor. The digital relationship
between the diverse group of employee and employer is completely based on internet and
mobile phones. In order to promote and advertise the application, social media and other
digital media solutions are incorporated because it is very famous among the younger
generations of the contemporary world (Hackley & Hackley, 2017). Along with this, other

sources such as television, newspapers, radio, and magazines are also implicated to promote
the company.
Along with this, the attributes of budgeting for the company surrounds the practices of
marketing and promotion of the company. In order to promote the public relations and online
practices for the company, a press release will be used. Moreover, the social media marketing
for the platform can be done using the Facebook and Instagram as both the social media
websites are highly trending in the digital market nowadays. Along with this, the offline
advertisement is also equally important for the brand promotion (Harris, Wate & Friel, 2016).
Therefore, metro advertisements and dashboard advertisements in college and universities
will be encouraged. Moreover, another imperative method of social media marketing
undertaken by the company is the influencer (Coco Rocha).
Thus, opposite consideration of all the aforementioned details (channels, budget and
target customer) will indisputably help the company in attaining a competitive edge in the
contemporary market.

References
Hackley, C., & Hackley, R. A. (2017). Advertising and promotion. Sage.
Harris, P., Wate, J., & Friel, S. (2016). A Health Impact Assessment (HIA) on the draft
regulation ‘Advertising and Promotion of Unhealthy Foods and Non-Alcoholic
Beverages to Children Regulation’in Fiji.