Fundamentals of Entrepreneurship: Asmatide Opportunity Analysis

This report provides a detailed opportunity analysis for Asmatide, a new asthma inhaler. It begins with an introduction highlighting the importance of innovation in competitive markets. The analysis includes a problem and need analysis, emphasizing the rising prevalence of asthma and the need for effective solutions. Consumer analysis focuses on the target market's needs and preferences, particularly their value for time and health. Market analysis assesses the competitive landscape, product life cycle stage, and market size. The internal capabilities of the company are then evaluated, including strengths, weaknesses, opportunities, and threats (SWOT). The report then assesses the commercial viability of Asmatide, highlighting its unique selling proposition (USP) and potential for revenue generation. The conclusion summarizes the key findings and emphasizes the product's role in addressing consumer needs and promoting health. The report is a student's contribution, and is available on Desklib, a platform for students to access study resources.

Running head: OPPORTUNITY ANALYSIS
Opportunity Analysis
Name of the Student
Name of the University
Author Notes:

1OPPORTUNITY ANALYSIS
Table of Contents
Introduction......................................................................................................................................2
Problem and Need Analysis.............................................................................................................2
Consumer Analysis..........................................................................................................................4
Market Analysis...............................................................................................................................4
Market analysis................................................................................................................................5
Commercial Viability......................................................................................................................7
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9

2OPPORTUNITY ANALYSIS
Introduction
Innovation is the key to success in highly dynamic markets that are highly competitive on
a regardless of their nature of operations. In order for a business to gain favourable nature of
operations in the industry that they are operating in, they have to ensure that the idea and
rationale behind the business is effective (Watson, McGowan & Cunningham, 2018). Thus, it
can be said that the stage of generation of ideas is one of the most important stages of a business
that determines whether the business will be effective while functioning as a unit (Macherey,
2015). The aim of the paper to is to provide the rationale for a business idea. The latter will be
conducted with the help of an opportunity analysis. The analysis will include a problem analysis,
consumer analysis, external and internal analysis along with the commercial viability of the
product. The product for which the idea will be pitched is named Asmatide and it is a new
Asthma inhaler that is being introduced in the market.
Problem and Need Analysis
Asthma is a problem that is increasing in number with the change of time (Bel, 2013).
The adverse environmental effects as a result of the release of harmful pollutants into the air and
other biotic sources has not only degraded the quality of life on earth, it has also contributed to
the degradation of human life. Asthma is one such effect of the latter. The problem first started
arising in older people first after which it started emerging in younger today. It has been found
that one in thirteen people are diagnosed with Asthma. The striking percentage in children with
asthma has been found to be around 8.4 percent (Pijnenburg et al., 2015). As a result of this
issue, the product that is to be launched in the market is deemed to be favourable for the
operation of the company behind the launch of the same.

3OPPORTUNITY ANALYSIS
It can be said that demand for a product or service is generated only due to the needs that
arise in individuals. Modern day consumers are aware of the issues that can be caused as a result
of the aforementioned adverse effects. Thus, Asmatide will help prevention. This will help in
communicating the value proposition that the company offers to the consumer community. It can
be said that people are rational and are concerned about their health. Hence, Asmatide will
provide the consumers with opportunities that will help the consumers in avoiding asthma as
result of which it is likely to be purchased by the health conscious consumers (Lee, 2014). The
product is to be pitched in the market is deemed to be in a favourable amount of demand in the
market that they are operating in. The aim of the company will be satiated if they are able to
increase they are able to increase the amount of revenue that is generated while the product is
offered. The aim of the company is to cater to the needs of the people of the community
suffering with breathing problems. Asthma is a problem that needs immediate treatment and
successful treatment overtime can help in reducing the severity of the disease. It has been found
that one of the biggest problems associated with the purchase of asthma inhaler is the time in the
counter and the long process from generation of the prescription. The latter supposedly causes lot
of issues in consumers who are suffering with issues such as the aforementioned illness. The
product that is being offered that is the Asmatide will eliminate the waiting time that is
associated with purchasing inhalers. The individuals who would purchase Asmatide are expected
to act favourably as a result of the favourable nature of the product that is being offered in the
market. The products is also expected to be cost effective. The product would be offered at
competitive prices in the market and this added with the time that will be saved will help the
company in generation of revenue.

4OPPORTUNITY ANALYSIS
Consumer Analysis
The product that is supposed to be launched and pitched in the market will be offered in
the market as a result of which the consumers are supposedly aimed to attain a fair portion of the
market share of the industry that the company operates in. It can be said that the consumers value
time. Thus, the product that is to be offered in the market helps the consumers in saving time. In
the healthcare industry, especially the product that is to be offered by the company helps in
getting the products as fast as possible to the consumers (Otolorin et al., 2015). Asmatide is a
product that will help in the mitigation of the issues that are associated with the time that a
rational consumer spends in while purchasing an inhaler. Apart from that the product that has
been designed by the company is a preventive and helps in avoiding issues associated with
Asthma. Thus, the time that will be saved by the consumers will be able to generate considerable
amount of income in the market as a result of the time the consumers will be able to save while
operating in the market. Thus, it is assumed that the product is likely to perform effectively in the
market. Thus, it is the aim of the company to gain effectiveness in operations.
Market Analysis
The product that is being offered in the market has a favourably high number of
competitors. Thus, the highly competitive market that the company operates in is characterised
by a perfect completion. There are high number of suppliers who are offering similar products in
the market that the product is being pitched in (Gupta, 2013). There are companies that are
established in the industry. Thus the company would need to take up aggressive marketing
tactics in order to communicate the ultimate motive to the consumers of the community. By
effectively catering to the needs of the consumers of the market, the company will be able to
increase the effectiveness and market share in the industry.

5OPPORTUNITY ANALYSIS
Since the product will be introduced in the market, it can be said that the product is
currently in the introduction stage of the product life cycle. Thus, the aim of the company would
be characterised by the development of initiatives that will be revolving around the marketing
motives of the company. This stage of the PLC is characterised by the development of initiatives
that will help in communicating the motives of the company the consumer community. As a
result of placement in this stage, the returns that are likely to be generated by the company are
expected to be low with high costs incurred per customer. Even though the industry is highly
competitive, the company is likely to face low levels of competition in the market that they are
operating in (Sharma 2013). The market size that the company is operating in is highly
competitive and considerably large. Moreover, inhalers are in demand as a result of the adverse
external effects that have been discussed above.
Market analysis
The internal capabilities of a company helps in identifying and evaluating the capabilities
of a company. By evaluating the potential of the company, the effectiveness and likeliness of the
company to survive in the highly competitive industry can be determined. The Asmatide is being
offered in the market that is highly competitive. There are various grounds that the company
would needs to cater to in order to gain success while operating the industry. Thus, the aim of the
company can be satisfied with the help of effective personnel in the workforce of the company.
Thus, the effective functional departments of the organisation is perfectly aligned to help the
company in achievement of the favourable and expected outcomes. The marketing personnel of
the company are the personnel of the company who have one of the most important roles in the
company (Arnett & Wittmann, 2014). It will be the role of the latter to increase the effectiveness
of the visibility of the company in the highly competitive healthcare products industry. It is the

6OPPORTUNITY ANALYSIS
job of the marketing wing of companies to communicate the main motives of the company to the
consumer community. Thus, in order to carry out the latter effectively, the company would have
to ensure that they are able to communicate the information regarding the product.
The senior management of the marketing division of the company is an assimilation of
skilled and experienced individuals who are perfectly aligned to help the company in the
achievement of the strategic goals. The latter is a perfect combination of skill and experience
which is backed by effective investment capacity of the investors who are motivated to invest in
the market as a result of the viability of the idea behind the development of the business. A
SWOT analysis will help in identification of the strengths weaknesses, opportunities and threat
of the company.
Strengths:
 Innovative idea
 Sustainable measure aligned to meet the needs of the consumers.
 Alignment to the external environmental conditions
 Effective marketing division
 Favourable amount of capital investment.
 Innovative product designs
 Pocket friendly pricing
Weaknesses
 Various inexperienced members in the organisation.
 Unfavourable amount of market share as a result of stage in the PLC.
 Absence of customer base or loyal customers.

7OPPORTUNITY ANALYSIS
 Uncertainty of acceptance of the customers
Opportunities
 Health conscious consumer community
 High awareness regarding the adverse effects of the environment and malpractices.
 Potential of the organisation in terms of pitching of a product that is considerably innovative
 Preventive measure aligned to consumer welfare
 Corporate Social Responsibility in the form of sustainability of health.
Threats
 Established competitors in the market that the company is operating in.
 Uncertainty of acceptance
 Lawful consideration as a result of the possibility to purchase the product without a
prescription.
Commercial Viability
The USP of Unique Selling Proposition of the company lies in the sustainable initiatives
that the company is providing through the product “Asmatide” that is being offered in the
market. Asmatide is a product through which the company communicates the awareness to the
needs of the individual of the consumer community. The company aims to communicate the fact
that they value the wellbeing of the consumers. Thus, the product is expected to generate
favourable amount of returns in the market that they are operating in. The aim of company is to
satiate the needs of the consumers and the internal stakeholders. It can be achieved by effective
service and generation of favourable returns respectively. The nature of operation of the
company is expected to be favourable which would help the company generating considerable

8OPPORTUNITY ANALYSIS
amount of returns in the market that they are operating in. Thus, the aim of the company can be
achieved as a result of capable marketing division of the company as well as the effective
marketing competency of the company. This, will help the company in gaining competitive
advantage in the market that it is operating in as a result of which the company is expected to
generate favourable revenue in the market that they are operating. Hence, the latter would enable
the company in achievement of corporate governance by satiating the needs of the stakeholders
of the company and the ensuring sustainability of the business by designing products and
providing services that will help in mitigation of issues faced by the consumer and by
elimination of the possibility of asthma.
Conclusion
The product that is being offered on the market is known as Asmatide and is an inhaler
that helps in avoiding the possibility of Asthma. The initiatives of the company in supplying the
products helps in mitigation of issues faced by the consumers. The favourable marketing
competency of the company, the financial backing and the innovative idea is perfectly aligned to
help the company in achievement of corporate governance, which is one of the most important
roles of the company. The adverse effect of the environment and malpractices such as smoking
give rise to asthma and similar breathing conditions. The value proposition being offered is the
alignment to the needs of the consumers which will help the company in achievement of
competitive advantage.

9OPPORTUNITY ANALYSIS
REFERENCES
Arnett, D. B., & Wittmann, C. M. (2014). Improving marketing success: The role of tacit
knowledge exchange between sales and marketing. Journal of Business Research, 67(3),
324-331.
Bel, E.H., 2013. Mild asthma. New England Journal of Medicine, 369(6), pp.549-557.
Gupta, S. (2013). A literature review of compulsive buying–a marketing perspective. Journal of
Applied Business and Economics, 14(1), 43-48.
Lee, K., Conklin, M., Cranage, D. A., & Lee, S. (2014). The role of perceived corporate social
responsibility on providing healthful foods and nutrition information with health-
consciousness as a moderator. International Journal of Hospitality Management, 37, 29-
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Macherey, P. (2015). A theory of literary production. Routledge.
Moore, R. S., Moore, M. L., Shanahan, K. J., & Mack, B. (2015). Creepy marketing: Three
dimensions of perceived excessive online privacy violation. Marketing
Management, 25(1), 42-53.
Otolorin, E., Gomez, P., Currie, S., Thapa, K., & Dao, B. (2015). Essential basic and emergency
obstetric and newborn care: from education and training to service delivery and quality of
care. International Journal of Gynecology & Obstetrics, 130, S46-S53.
Pijnenburg, M. W., Baraldi, E., Brand, P. L., Carlsen, K. H., Eber, E., Frischer, T., ... &
Mantzouranis, E. (2015). Monitoring asthma in children. European Respiratory
Journal, 45(4), 906-925.

10OPPORTUNITY ANALYSIS
Sharma, N. (2013). Marketing strategy on different stages PLC and its marketing implications on
FMCG products. International Journal of Marketing, Financial Services & Management
Research, 2(3), 121-136.
Watson, K., McGowan, P., & Cunningham, J. A. (2018). An exploration of the Business Plan
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