Community Engagement Report: A Comparison of ASOS and Boohoo's CSR

This report provides a reflective account comparing the community engagement practices of ASOS and Boohoo, two UK-based fashion retailers. It contrasts ASOS's Fashion with Integrity Programme, focusing on transparent, inclusive, and responsible practices, with Boohoo's sustainability plan, which addresses textile waste and supply chain management. The report analyzes the differences in their approaches, with ASOS prioritizing community well-being and Boohoo focusing on sustainable operations. It also discusses the importance of effective communication, active stakeholder participation, and inclusion in community engagement, and evaluates the research methods, community mapping, social media engagement, and impact analysis used by these companies. The report concludes that community engagement is crucial for businesses to maintain positive relationships with stakeholders and contribute to societal well-being.

Community Engagement
(Assessment 2)

Table of Content
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Describe the difference between both projects, compare, analyse and evaluate the best
practices on their community engagement approaches...............................................................3
Discuss what differences effective communication, active stakeholders’ participation, and
inclusion can make in community engagement...........................................................................4
Analysis should explore how they conduct their research, carry out community mapping,
social media engagement, impact analysis, evaluation and justify the best practices.................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Community engagement is a practice which is conducted in collaboration by number of
people and by bringing together number of groups with special interests, similar requirements
and suffering from relevant situations. The practice is undertaken for addressing numerous issues
and problems which are being faced by the people and address the issues which are affecting the
well-being and developing of people and societies. The project is a reflective report which is
developed over presenting a reflective account by comparing the community engagement
practices and programmes of ASOS which was being elaborated and discussed in the previous
section with other organisations charity or community engagement programmes. The reflective
statements will also be showcasing the difference created by active stakeholders and their
participation, effective communication and inclusion in community engagement and success of
the programme. Moreover, the reflective account will also be discussing and evaluating the ways
and research techniques the used by in organising community mapping and other best practices.
MAIN BODY
Describe the difference between both projects, compare, analyse and evaluate the best practices
on their community engagement approaches.
The community engagement programme which was discussed earlier in the previous
project was of ASOS Plc a larger fashion brand which took an initiative of engaging community
in its operation and discovered a Community Engagement Programme. The project was
developed with a community aim of supporting a Fashion with Integrity Programme in 2010.
The programme was developed by the company which reflects over its transparent, inclusive and
responsible practices for work. This is a project which is developed by ASOS as part of their
Corporate Social Responsibility (CSR). As per the CRS approach the company began to work
for the people and with them for the betterment of the society and for keeping the communities
inclusive.
The Fashion with Integrity Programme showcases the ways and phenomena which is
adopted by the company for working with the people, animals and environment by transforming
their impacts over the varied factors and making positive influence over the society. The
company is being growing every year with a constant pace which is resulting in job creation for
all the communities and people in those localities in which it is operating. ASOS is a developing

and expanding brand which have been regularly proven to be a positive factor for the people and
society as well as for the environment. The company is creating jobs for all within the UK and
overseas. Along with it, as part of its Fashion with Integrity Programme and increasing
popularity in the market ASOS is developing its offering more sustainably and by taking
inclusiveness.
It is an apparent effect of success and growth that the company will be contributing more
to carbon emission and waste but being a responsible organisation and using Fashion with
Integrity Programme as its pillar the brand make sure of developing and maintain decent working
environment for all and specially for the supply chain workers. Along with this another practice
which was being used by ASOS as it community engagement project is of raising welfare for
animals who are being used for their product development.
As per the programme as well, it is highlighted that the key components or the major
players of Fashion with Integrity Programme of ASOS are the Product, Business, Customers and
Community of the organisation who are attached with it and who plays a major role. Moving
along the similar form of CSR Programme was developed by the Boohoo Group Plc. This is a
UK based fashion retailing organisation which developed its sustainability plan in regards to
offer its customers the best materials and clothing. The organisation developed the sustainable
planned by keeping the main community engagement of its customers within its operations as
well as its suppliers.
The difference between the sustainability plan of ASOS and Boohoo is the focus they have
over their respective communities. Being a large organisation ASOS nature of developing its
focus over communities like its customers, employees, people and youth as well as its product
developing and delivering workers. On the other hand the sustainability program of Boohoo was
focused upon their problem of increasing textile waste, better material utilisation and improving
the supply chain management.
The company developed its focus upon its operations by taking a more sustainable
practices and developing more sustainable plans for conducting its operations by collaborating
with highly potential and sustainability practicing experts and individuals operating in the
market. The difference between the sustainability plans and community engagement practices
taken by both the organisations who was, ASOS kept its focus and developed its plan for
bringing improvements within the communities in which they are operating by providing jobs to

youth and working towards reducing the waste and managing it in the most appropriate manner.
On the other hand, Boohoo developed it sustainable practices and community engagement plan
for the betterment of the organisation and to make sure that the company is being operated
through sustainable approaches and imposing more positive influence over the society rather
than negative impact over the environment.
Discuss what differences effective communication, active stakeholders’ participation, and
inclusion can make in community engagement.
Effective communication: Effective communication is one of the measure that could be
helpful in providing all the information to associated parties so that appropriate approaches can
be undertaken. With the help of effective communication significant information can be reach
out to required audience and in the same manner succession over strategies can be seen. In the
context of community engagement effective communication is having essential role in managing
such programs as this will lead into developing and providing information to the party and
people which may provide succession opportunities to the programs (Corbett and Le Dantec,
2018). In this manner with the help of effective communication this may lead the community
engagement programs a success. For ASOS as the organisation has launched community
engagement program which is related with providing fashion integrity and to provide awareness
regarding animals and in this manner role of communication is high and with the help of
communication various stakeholders can be communicated and in this manner appropriate
insights can be attained by ASOS in context of success of their community engagement program.
Active stakeholder participation: Stakeholders are defined as one of essential aspect
within an organisation and these are the people who have direct of indirect benefit and sake
within the organisation and its activities. In order to execute any program in effective manner
this is significant to involve stakeholders in such a manner that active participation can be
attained. Within any project or program stakeholder are playing beneficiary role as they are the
person on which ultimate impact of such programs are seen. In the reference of community
engagement program stakeholders could be employees and communities on which such
programs are going to be executed (Kooli, Jamrah and Al-Abri, 2019). For ASOS as the
organisation has launched programs related with community engagement and with the help of
active participation of their stakeholders all the strategies and outcomes can be attained in
desired manner. Similarly, when active participation of stakeholder is seen then this would lead

into gaining such insight by which succession opportunities of community engagement can be
given.
Inclusion: Inclusion is defined as the criteria in which higher involvement of needed
people can be seen within some projects. With the help of inclusion all the tasks and elements
can be defined and communicated in that particular manner which is helpful in attaining goals of
such programs. On the other hand, inclusion is defined as such aspects which can be exerted for
involving various dimensions within project so that overall success within such programs can be
gained (Ryan and et. al., 2020). In the respect of community engagement program of ASOS, as
the organisation is associated with dealing with such community by which they can get
sustainability and market edge as well. In this manner with the help of appropriate inclusion
significant edge can be attained within overall programs so that ASOS may deal with their
objectives in appropriable manner.
Analysis should explore how they conduct their research, carry out community mapping, social
media engagement, impact analysis, evaluation and justify the best practices.
ASOS has analysed that community engagement programs are holding higher degree of
inclusion within programs so that effective succession opportunities can be attained. In order to
conduct a research in appropriate manner this is imperative that they analyse market condition in
such a manner that they can deal with significant reasons and acquire succession as well. On the
other hand, this is seen that ASOS has analysed that in current time animals are extinct and for
saving them measures related to saving them are needed. In this manner ASOS has taken animals
as community so that they can be enhanced within their objectives and deal with such programs
in most effective manner. Besides this program of fashion-with-integrity is leading the company
to gain higher prominence and in such way ASOS has decided to take initiative so that to gain
sustainability and to acquire market share as well. For taking decision related with programs of
community engagement so that to acquire benefits and to provide appropriate insight to associate
projects.
Community mapping is associated with identification of basic objects existed within
society so that required and reliable data can be collected and at the same time resources can be
arranged and used in most effective manner. With the help of community mapping people,
organisation or institutions can be highlighted and in the same manner beneficial meaningful
project can be rendered (Berland, 2019). For community mapping ASOS has firstly identified

geographic area in which community is needed to be served. Besides this first step teams are
required to be assessed and this is followed by analysing of needed resources so that programs of
community engagement can be initiated. For ASOS the major reason of community mapping is
associated with analysing of such audience which could be focused and helpful in acquiring
benefits related with these programs.
In order to provide awareness in the market ASOS has used media in form of newspaper
and commercial advertisement. In this manner ASOS has analysed that customer capture could
be more in respect of newspaper advertisement and TV commercial and at this stage major
requirement of these programs are associated with understanding of need of market and society
so that most impactful community engagement programs can be introduced.
In order to analyse impact ASOS has examined results and outcomes which are attained
after introducing such community programs so that to investigate post impacts which are seen
after introducing such programs (Cente, 2018). This is an imperative approach which is helpful
in order to examine such results and to investigate succession ratio. In this manner ASOS is
required to analyse and relate their community engagement practices in such a way that overall
attainment can be examined so that best practices can be analysed. ASOS is a global organisation
and they have operations in multi-dimensional areas and with the help of such community
engagement programs the company may have access to various boundaries.
CONCLUSION
From the report about it is clearly represented and concluded that every business
organisation has a certain responsibilities and roles which they play for keeping the people
involved and the community inclusive in which they are operating their operations. Community
engagement as a very important practice that are conducted by businesses in order to keep two
people and especially those community members who are playing a key role in the organisation
and its success close and satisfied with the operations taking place. The project is reflected about
community engagement programme that is conducted by the organisation in favour of its
business as well as the party is associated with the operations. Moving along, the project also
summarised and reflected upon the difference brought by certain practices in making the
community engagement programme a success such as the participation of stakeholders, the value
and importance of effective communication and ultimately the need to undertake inclusive
practices by the business management in order to keep their programme running and successful.

Moreover, at last in the end of the project an emphasis also reflects about different ways and
processes by which the company conducted its research for developing the community
engagement program as well as the inclusion of social media in the program for its effective
implementation as well as execution.

REFERENCES
Books and Journals
Berland, A., 2019. Lessons from the field for community engagement and accountability.
International Journal of Health Governance.
Center, S., 2018. Community Engagement.
Corbett, E. and Le Dantec, C.A., 2018, April. The problem of community engagement:
Disentangling the practices of municipal government. In Proceedings of the 2018 CHI
conference on human factors in computing systems (pp. 1-13).
Kooli, C., Jamrah, A. and Al-Abri, N., 2019. Learning from quality audit in higher education
institutions: A tool for community engagement enhancement. FIIB Business Review,
8(3), pp.218-228.
Ryan and et. al., 2020. Community engagement for disaster preparedness: A systematic literature
review. International journal of disaster risk reduction, 49, p.101655.