Change Management and Leadership Approaches in ASOS

Desklib provides solved assignments and past papers to help students succeed.

UNDERSTANDING AND LEADING
CHANGE
LO4

TABLE OF CONTENT
 INTRODUCTION
 CHANGE MANAGEMENT
 LEADERSHIP APPROACHES
 KURT LEWIN MODEL
 KOTTER’S EIGHT STEP MODEL
 CONCLUSION
 REFERENCES

INTRODUCTION
This presentation will insight on the change and change management. This will also lay emphasis on
the leadership and its approaches implementing in the ASOS company for dealing with change. This
presentation will focus on implementing leadership approaches like Kurt Lewin and Kotter’s 8 step
model.

CHANGE MANAGEMENT
• Change management is known as a systematic approach for the company which is used for
managing the changes in the process, objectives and process of the company.
• It is used by the leaders and managers of the company for implementing the strategies to control
the influence of change and helps employees in accepting the change.

LEADERSHIP APPROACHES
Leadership is known as a systematic form of getting work presented by others based on the leader’s
choice. Leadership approaches of an effective leader are:
• Authoritarian style
• Democratic style
• Paternalistic style
• Laissez-faire style

KURT LEWIN MODEL
Kurt Lewin Model is an effective and well-known model for better understanding of the change
within Asos company by using 3 steps:
• Unfreeze
• Change
• Refreeze

KOTTER’S EIGHT STEP MODEL
Kotter's 8 step model helps in managing the organization with change by implementation of the
styles of leadership in Asos. This model tends to ensure the workers to sustain in change for their
benefit and company’s reliability.

KOTTER’S EIGHT STEP MODEL

CONCLUSION
This presentation has focused on the change and change management. This has also laid emphasis
on leadership and its approaches and these approaches get implemented in the ASOS company for
dealing with the change. This presentation has focused on implementing leadership approaches like
Kurt Lewin and Kotter's 8 step model for adopting the change.

REFERENCES