Analyzing ASOS: A Case Study on Ethical and Sustainable Practices

This case study examines ASOS, a British online fashion retailer, and its journey towards addressing environmental concerns and improving its ethical practices. The study identifies the ethical issues ASOS faced, particularly criticisms regarding its environmental footprint due to fast fashion. It analyzes the impact of these issues on various stakeholders, including customers, shareholders, and suppliers. The case highlights ASOS's commitment to achieving zero carbon emissions by 2030 through sustainable practices and increased recyclability of its clothing. Ultimately, the project demonstrates how ASOS aims to enhance its performance and brand image by adopting environmentally responsible strategies. Desklib provides access to similar solved assignments and study resources for students.

Business Ethics

TABLE OF CONTENTS
 INTRODUCTION
 INDENTIFYING THE COMPANY AND ETHICAL ISSUE
 EFFECTS ON STAKEHOLDERS
 DEALING THE ETHICAL ISSUE
 CONCLUSION
 REFERENCES

INTRODUCTION
 Business ethics is the study of
the appropriate business policies
and practices regarding potential
controversial subjects including
all different types of the
responsibility towards the
community.
 The chosen organization in this
project is ASOS.

INDENTIFYING THE COMPANY AND
ETHICAL ISSUE
 ASOS is British Online fashion and
cosmetic retailer which is founded in
2000 that is London primarily aimed at
young adults.
 This organization provides fashion
products for all the population and has is
known to develop an ethnic diversity
among its leaders as the fast fashion
company.

CONTINUE..
 In the past the company has faced
persistent that has been criticisms from
campaigners over the environment
footprint for the cheap clothing that is
treated as disposable by the many
customers.
 It has been estimated that the fashion
accounts has accounted for about 10% of
greenhouse gas emission from all the
human activities.

EFFECTS ON STAKEHOLDERS
 This ethical issues have affected the
stakeholders of ASOS.
 The customers are affected because
they prefer organizations which
practice safe operation and do not harm
the environment.
 These ethical misconduct is an easy
way of diverting the customers
preference and their decision-making
towards their behavior for the
company.

CONTINUE..
 The shareholders are also impacted by these
practices of the organization as they considered
the brands image a lot before making their
investment.
 In the current times when the social trends revolve
a lot around the ethnicity an organization shows
towards the environment.
 Suppliers of the company which are codependent
on the organization would also be impacted
directly or indirectly if the company is involved in
unethical practices.

DEALING THE ETHICAL ISSUE
 ASOS has targeted to get its carbon
emission to 0 by the end of 2030.
 This aim of the company has been made to
act sustainably and responsibly towards
the environment.
 This will be done by the organization
through some increase in the marginal cost
which is predicted to increase the scale
would make up for being attracted to the
brand.

CONTINUE..
 All the remaining emissions from all the
products and services it has produced
will be reduced.
 In addition to that the company has
planned on making all its clothes
recyclable.
 This is going to be a very good way of
ensuring the organization's performance
with the help of these practices which its
has ensured the product to be a success.

CONCLUSION
 With the help of this project it can be said that ASOS which
was previously accused of lack of environment friendly
practices which impacted it performance and affected its
stakeholders.
 In this project the way in which the ASOS has been able to
improve its performance has been shown.

REFERENCES
 Bollenbach, A., and et.al., 2020. An ethnic comparison of arginine
dimethylation and cardiometabolic factors in healthy black and
white youth: the ASOS and African-PREDICT studies. Journal of
clinical medicine. 9(3). p.844.
 Edelmann, M.R., and et.al., 2021. Tritium labeling of antisense
oligonucleotides via different conjugation agents. AAPS Open, 7(1),
pp.1-17.
 Reidenbach, A.G., and et.al., 2020. Characterization of the prion
protein binding properties of antisense
oligonucleotides. Biomolecules. 10(1). p.1.