This report provides a comprehensive digital marketing plan for ASOS, beginning with an investigation of the current retail industry, including the impact of Brexit and Covid-19. It discusses the organizational structure, required resources, and conducts an environmental analysis using the PESTLE framework, detailing the effects of Brexit and the pandemic on each factor. The report outlines corporate and marketing objectives, selects a marketing strategy, and addresses market targeting and positioning, including global implications. Finally, it assesses the 7Ps of the marketing mix, providing analysis and recommendations for each element. This document is available on Desklib, a platform providing students with past papers and solved assignments.
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