Performance Work Culture: Coaching and Mentoring Techniques for ASOS

This presentation explores the value of a high-performance work culture, particularly within ASOS, a UK-based fashion retailer. It discusses various theories for mentoring and coaching employees to improve work culture, including the Zone of Proximal Development theory and Biggs's Presage-Process-Product Model. The presentation also details coaching and mentoring techniques for staff development, focusing on the GROW model (Goal, Current Reality, Options, Will). It emphasizes the importance of leadership in mentoring employees, fostering a positive work environment, and motivating them to achieve organizational goals. The conclusion highlights the crucial role of a healthy work environment and effective leadership in achieving success.

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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The value of performance work culture to an organisation.........................................................3
Various theories for mentoring/coaching of employee work culture..........................................4
Coaching and Mentoring techniques for developing staff ..........................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
High performance work culture is beneficial concept for organization where individual
work hard for goals achievement with effective manner. Company develop various activities and
programs for improve employee motivation towards for the success (Syukri, US and Ambiya,
2021). Asos company in all above fashion retail industry in UK. They have numerous fashion
products and exclusive brands. The organization primary goal is provides services to adults.
They provide services online as well. The company has great team of employee because they
manage individual performance and mainly they motivate the individual people. This report will
give idea about that how company can motivate their employee with utilization of effective
methods and techniques. And how individual increases their work performance with utilization
of training and learning programs.
MAIN BODY
The value of performance work culture to an organisation
Company overall work culture and activities totally depends on the individual behaviour
and their work exercise, so its very essential aspect that company owner, manager, individual
department leader and many more they should focus on the employee behaviour and try to
develop some special things for employee, because the particular things will change the
organization work culture (Herman, 2021). Motivation is the best techniques for engagement of
employee with effectiveness.
Asos develop motivation programs for their employee. They believe in develop
leadership environment because this technique can influence the individual values for the
organization. Asos company is fashion retail industry, and they sell their product online as well,
according to the recent trends they highly improve their work culture with the help of training
and leadership techniques. They mainly consider that every employee is the leader to their
department. Benefits of high performance work cultures are as follows,
Increase productivity:
High performance work culture has so many benefits like its more profitable which
means organization develop motivation in employee, so they can increase their individual work
performance. Asos mainly sell products like beauty, cloths, shoes etc. so its very essential that
individual work on their individual goals. The company performance is totally depends on the
employee behaviour and their productivity. According to Anita Roddick they believe that

individual employee is leader of their job. They say that leader words directly motivates the
employee because when people feel that they leader they become more motivated, and they work
hard for achieve target. Almost every individual author generate different terms and techniques
for employee work culture behaviour (Maswadeh, and Zumot, 2021). Motivation is powerful
aspect that individual increase their activities for aims achievement.
Encourage idea generation:
Organization is the combination of various aspects, individual entrepreneur or existing
owner, businessmen manage so many factors for smooth run work environment. They always
focus on application of different thing which influence the employee motivation for their
effective engagement within their job. Asos apply training, motivation, and they organize some
events as well for effective engagement towards with their work environment. They trust that
and try to encourage their employee for new idea generate, because this company owner believes
that new generation and new employee have knowledge about new factor which develop the
opportunities (Rodrigues, Ruivo and Oliveira, 2021). According to Steve Jobs they believe that
motivation, rewards, prices, family benefits and other benefits is beneficial for push the
employee job behaviour.
Experience less employee turnover:
Organization develops any decision, its very important that department manager, owner
should discuss with the employee because they are the key of overall business activities, when
they feel that owner asks for them for decision they become more motivated, and they provide
effective result for the achievement of aim. Individual employee work hard for complete their
goals. And its very essential that company consider that every employee is important and their
happiness can influence the overall organization performance. Asos company totally use this
process for effective result they communicate and discuss with employee, and then they take
decision (Ghosh and Muduli, 2021).
Various theories for mentoring/coaching of employee work culture
Combination of so many aspects can increase the individual performance for the
organization. Numerous theories and techniques prepares for the effective solution of working
behaviours. Its essential thing that organization apply some techniques to effective monitoring
and giving them coaching so the became more enthusiastic employee (Ghosh and Muduli, 2021).

Models and theories of coaching and mentoring are as follows which apply by the Asos for the
employee.
Zone of proximal development theory provide lesson that individual has potential for the
independent problem solve techniques. Every individual has different perception for the solution
of any problem. But this theory and model will clearly explain that first decision and solution is
taken by the individual and organization manager a leader give them training, so they do their
work more effectively and impressively which makes more impressive result. Particularity this
model says that children what they do effectively and with proper guidance. So basically its
combination of two individual (Khandelwal and Upadhyay, 2021).
Biggs's Presage-Process-Product Model this model is basically provides flexibility in
learning process. That means individual learn and performance and work with the step by step
methods. Asos organization and their leader and trainer use this process for provide effective
coaching and mentoring to their employee because this process can helpful for deep study of
particular job for successful achievement of individual goal.
So its very clear that organization has to use some model for effective coaching and
mentoring for their existing or new employee. Asos company totally believes in the model and
theory, and they both theory they apply. So its very great thing that organization can easily
manage various aspects and maintain effective relation within client and mainly they monitor
their employee with effective monitoring and coaching. And these things are very essential for
the expansion of organization goals and success. With the help of this techniques individual
become more motivated, and they perform very well in their given goals. Motivated employee
always increase their workforce with proper manner (Puhakka, Nokelainen and Pylväs, 2021).
Asos use these strategies, models, theories and many more for maintain their high performance
work culture.
Coaching and Mentoring techniques for developing staff
For every organisation their employees plays an crucial role to achieve their business
goals. Coaching and mentoring improves the work efficiency of the employees for any
organisation. Asos company UK based fashion retailer company they guides their employees to
develop skills required for their work. They monitor their performance time to time so that they
can motivate them to work effectively. Leader has responsibility to mentor their employees in

direction so that employees can be able to share their opinion in decision making process. Leader
of Asos company plays an important role for the development of their employees as they lead
and motivate them to carried out any organisational task in effective manner. Leader engage with
the employee professionally or personally to develop confidence and faith in employee towards
their company (Kryshtanovych and et.al 2020). GROW model is used to give coaching and
mentoring to the employees for their development Asos group implement GROW model to
mentor their staff for better work. With the help of this their employees are capable of producing
good results for their company. GROW model stands for goal, current reality, options or
obstacles and will.
Goal:
Goal for any organisation is to reach their successive point. Goals should be smart to be
achieved. For the development of their staff Asos company needs to decide their goals and
objectives which is to be achieved. First they need to decide the structure as what they need to
change and improve than convert it into the goals. Company encourage their employees to work
according to their goals and objectives they trained them to develop skills so that it will be easier
for them to carried out any task. Leader of the Asos group motivates their team to carried out
work in given time to achieve the goal of their company. Their company's goal is to achieve
better market position in their field for that purpose they set their goal. Leader of the company
motivates their employees to design their product in unique way so that customer can distinguish
their product from other companies. Leader can motivate their employees to work effectively
coaching and mentoring is also necessary for the employees to develop their confidence and
skills so that they can be productive for their organisation (Bush and et.al 2018).
Current reality:
Current reality gives the complete situation analysis of employees so that it will be
helpful for the organisations to mentor their employees in right direction. For Asos company for
the development of their staff they need to study their staffs behaviour very seriously. Leader
needs to develop a trust worthy relationship between them for that they need to understand
employees opinion professionally or personally both if employee facing some problems and not
able to resolve it so that leader can listen to them and solve their problem. Leader needs to
understand the situation of employee if employee does not feel good to work there in that case

leader need to focus on the problem that cause employee that's why they are not feeling good in
their organisation. Leader's work is to resolve their employees problem and give them assurance
of better work culture of their organisation. Company's leader has the responsibility to assure
their employees to provide better environment so that they work in productive manner to achieve
their company's goal of success.
Options:
Once the goals and current reality is analysed the next option for the organisation is to
achieve goal. Asos company helped their employees to find better option to accomplish their
desired goals. Company's leader discussed and share their opinion with their employees to
achieve their goals. After deciding the goals leader lead them to implement all the strategies in
their development process. Leader decide work role of every employee to carried out their task.
Leader motivates their employees to proceed with their plan to reach their goal. For a product
leader share their opinions with the employees and assign a task accordingly employees also
allowed to share their opinions for the product development process. For the strategic plan both
employees and leaders plays important role so leader asked their employees to share their
knowledge to as what other options are made to implement in their product or how it can be
implemented many opinion share by the employees can definitely generate more options for the
company. Therefore employee can feel good about the company as their opinions are also
matters.
Will:
By examining all the goal, current reality and option factor employees are able to
generate good idea to achieve the organisational goal. This final step of this model allows Asos
company to develop skills in their employees after giving coaching to them (Garvey, 2018).
Employees can be able to produce desired result for the organisation. And because of mentoring
and coaching they are able to take specific action towards achieving their organisational goals.
Leaders motivation plays an important role for the performance of employees therefore Asos
company motivates their employees to work better and to develop healthy and supportive
environment. Company focused on their staff's development they time to time give rewards to
their employees so that they work more effectively and timely arranged events so that employees

does not feel pressured thus mentoring and coaching plays an important role to guide employees
for their development and it will help them to produce desired result for their organisation.
CONCLUSION
From the above report it is concluded that culture and environment for any organisation
played an important role to achieve their successive goals. Leader has the big responsibility to
lead their employees to work effectively and to guide them in right direction. For better healthy
environment leaders has to lead or mentor their team to move forward in right direction to
became more productive for their organisation. For the success of any organisation leader has to
developed their staff by providing better mentoring and skills coaching to them so that they will
be able to produce desire result for their organisation.

REFERENCES
Books and Journals
Bush, T. and et.al 2018. Mentoring and continuing professional development. In Mentors in
schools (pp. 121-143). Routledge.
Garvey, B., 2018. Mentoring and coaching (pp. 423-450). Routledge.
Ghosh, S. and Muduli, A., 2021. Learning agility, culture and outcome: an empirical
study. International Journal of Indian Culture and Business Management. 23(1).
pp.95-110.
Herman, H., 2021. Building A Work Culture Through The Models of Improving The Quality of
Human Resource. FITRAH: Jurnal Kajian Ilmu-ilmu Keislaman. 7(1). pp.19-30.
Khandelwal, K. and Upadhyay, A. K., 2021. Virtual reality interventions in developing and
managing human resources. Human Resource Development International. 24(2).
pp.219-233.
Kryshtanovych, M. and et.al 2020. Prospects for the development of inclusive education using
scientific and mentoring methods under the conditions of post-pandemic society.
Maswadeh, S. and Zumot, R., 2021. The effect of total quality management on the financial
performance by moderating organizational culture. Accounting. 7(2).pp.441-450.
Puhakka, I. J., Nokelainen, P. and Pylväs, L., 2021. Learning or leaving? Individual and
environmental factors related to job satisfaction and turnover intention. Vocations
and Learning. pp.1-30.
Rodrigues, J., Ruivo, P. and Oliveira, T., 2021. Mediation role of business value and strategy in
firm performance of organizations using software-as-a-service enterprise
applications. Information & Management. 58(1). p.103289.
Syukri, A., US, K. A. and Ambiya, M. S., 2021. Principal Management in Improving the Work
Culture of State Madrasah Aliyah Teachers in Jambi Province. American Journal
of Multidisciplinary Research & Development (AJMRD). 3(06). pp.28-42.