Analyzing Talent Management Strategies at ASOS: A Comprehensive Report

This report provides an analysis of the talent management strategies employed by ASOS, focusing on their effectiveness in achieving high succession opportunities. The research utilizes a quantitative methodology with a deductive approach and positivism philosophy, collecting data from 30 ASOS employees analyzed through SPSS. Key findings highlight that ASOS uses various talent management strategies, including recruitment and selection, compensation and reward, and training and development, which are generally well-understood and valued by employees. The study also identifies areas for improvement, such as enhancing communication through one-to-one sessions and addressing resistance to change by hiring experts. The report concludes that ASOS's talent management strategy is vital for retaining employees, improving engagement, and boosting business performance, with recommendations provided to further optimize these efforts. Desklib provides access to this and other solved assignments for students.

Unit 11 Talent
Management –
A Key
Component of
HRM

TABLE OF CONTENT
 INTORDUCTION
 AIMS AND OBJECTIVES
 RESEARCH METHODOLOGY
 DATA INTERPRETATION
 CONCLUSION
 RECOMMENDATION
 REFERENCES

AIMS AND OBJECTIVES
Aim
“The aim of the research is to effectively analyse the talent management strategies used by business to
attain high succession opportunities, a study on ASOS
Objectives:
 To understand basic conceptual framework of Talent management strategies.
 To investigate different strategies within talent-management used by ASOS.
 To analyse issues faced by ASOS while implementing Talent-management strategies within
organisational functions.

RESEARCH METHODOLOGY
Type of methodology Methodology used
Research type Quantitative research type
Research approach Deductive approach
Research philosophy Positivism approach
Data collection Primary and secondary methods
Sampling 30 employees of ASOS
Data analysis Through SPSS

DATA ANALYSIS
Theme 2: Concept of talent management.Theme 1:most of the employees are working last 1 year

Continued….
Theme 3: Different talent management strategies
used by the ASOS
 Theme 4: There is enough transparency within
company while making decisions

Continued….
Theme 5: Employees receive sufficient praise and
recognition for achievement
Theme 6: Managers allow them to share the ideas

Continued….
Theme 8: Relationship between talent
management and company’s performance
Theme 7: Benefits of using management strategies

Continued….
Theme 9: : Issues faced by company while
implementing talent management strategies

CONCLUSION
 By summing up above report it has been concluded that TM strategy adopted by ASOS in order to retain
their employees. Also, through this company engage their employees and improve the business
performance.
 The entire study has been based upon quantitative that helps to make valid and reliable information, so that
researcher met the defined aim and objectives.
 However, through the primary research it has been concluded that majority of the employees understand
the talent management concept and quoted firm uses different management strategy to improve the
performance which include recruitment and selection, compensation and reward, training and development

RECOMMENDATION
 It is to be suggested to ASOS to conduct one-to-one session to
employees once in a month that helps to analyse the key
issues, if they faced any. This in turn improve the
communication between senior authority with employees in
order to generate the best outcome.
 It is further recommended to hire experts at workplace that
assist to improve the barrier of resistance of change. Through
this, company is able to let the employees understand about the
change.

REFERENCES
 Almalki, S., 2016. Integrating Quantitative and Qualitative Data in Mixed
Methods Research--Challenges and Benefits. Journal of Education and Learning.
5(3). pp.288-296.
 Andrew, D.P., Pedersen, P.M. and McEvoy, C.D., 2019. Research methods and
design in sport management. Human Kinetics Publishers.
 Butterby, V. and Collins, C., 2019. Each of us a star in the night sky: forming
constellations of practice to reimagine equality and diversity in Further
Education and Adult and Community Learning Report of the Equality and
Diversity Working Group. Journal of Studies in Practice and Culture in
Education. 2(1).