This report provides an analysis of the talent management strategies employed by ASOS, focusing on their effectiveness in achieving high succession opportunities. The research utilizes a quantitative methodology with a deductive approach and positivism philosophy, collecting data from 30 ASOS employees analyzed through SPSS. Key findings highlight that ASOS uses various talent management strategies, including recruitment and selection, compensation and reward, and training and development, which are generally well-understood and valued by employees. The study also identifies areas for improvement, such as enhancing communication through one-to-one sessions and addressing resistance to change by hiring experts. The report concludes that ASOS's talent management strategy is vital for retaining employees, improving engagement, and boosting business performance, with recommendations provided to further optimize these efforts. Desklib provides access to this and other solved assignments for students.