Comprehensive Usability Report: Analyzing the ASOS E-commerce Platform

This report presents a usability evaluation of the ASOS International e-commerce platform, focusing on the user experience of online shoppers. The report begins by introducing ASOS as an online fashion retailer and outlines its business model, emphasizing its B2C operations. It then details key use cases, such as product search, adding items to the cart, registration, checkout, and payment processes, to understand user interactions with the website. The core of the report employs a heuristic evaluation methodology, utilizing Nielsen's ten usability heuristics to assess the interface design. The evaluation process involves rating the website against these heuristics, with a focus on factors like system status visibility, real-world match, user control, error prevention, and help documentation. The findings reveal average ratings across several heuristics, with specific observations on page load times, product feedback, and overall user experience. The report concludes by suggesting potential improvements, particularly in the implementation of user feedback systems, to enhance the website's usability and overall customer satisfaction. The evaluation is based on a 5-point scale with the subjects utilizing the system capabilities to make a purchase by interacting with the system, searching from the database of ASOS, and adding items to the cart. A validation check is carried out to complete the purchase.