Assessing the Impact of Globalisation on Uber's Business Functions

This report examines the impact of globalisation on Uber Technologies Inc., a multinational transportation network company. The report begins with an introduction to globalisation and its effects on international businesses. Task 1 outlines the project's aims, objectives, and research questions, focusing on the economic, cultural, and ethical impacts of globalisation on Uber. It also details a project management plan covering cost, time, scope, communication, risk, resources, and quality, as well as a work breakdown structure and Gantt chart. Task 2 describes the research methodology, including qualitative and quantitative approaches, primary and secondary data collection methods, and a questionnaire used to gather data from stakeholders. Task 3 presents the research analysis, interpreting the findings from the questionnaire and providing recommendations for Uber. Finally, Task 4 offers a reflection on the research and concludes with a summary of the findings and their implications for Uber's global operations.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT
INTRODUCTION...........................................................................................................................1

TASK1.............................................................................................................................................1
P1 Project aim and objectives......................................................................................................1
P2 Explain project management plan that includes cost, time, scope, communication, risk,
resources and quality...................................................................................................................2
P3 Explain work breakdown structure and Gantt chart...............................................................3
TASK2.............................................................................................................................................6
P4 Carry out small scale research................................................................................................6
TASK 3..........................................................................................................................................10
P5 Research analysis..................................................................................................................10
P6 Recommendations for this research......................................................................................18
TASK 4..........................................................................................................................................18
P7 Reflection on the research....................................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Globalisation can be defined as a process that could help a company in selling its
products or services across the boundaries in all over the world. Over the years it has been found
that, people’s mobility have been one of the most crucial aspect which impacted on global
economy in both positive and negative manner (Ahmed Dine Rabeh, Jimenez-Jimenez and
Martínez-Costa, 2013). Present assignment is going to discuss the concept of globalisation and
its effect on business organisations that are doing business at international level and it will also
show its impact on functions of it. Considering this, Uber Technologies Inc. Has been taken in
this project. It is a peer-to-peer ridesharing, taxi cab, food delivery, bicycle-sharing, and
transportation network company (TNC) headquartered in San Francisco, California, with
operations in 785 metropolitan areas worldwide. Present investigating report will keep its focus
on aims and objectives for the case scenario of Uber. It will also clearly show concept of
research methodology so that interpretation of accumulated results can be done. Lastly, a few
recommendations are also going to be included for enhancing the business market of this
company at global level.
TASK1
P1 Project aim and objectives
It has been analyse that globalisation have been a great subject to study in past few years,
because if have been affected business organisations that are doing business at international level
in both negative and positive manner. According to a report, it is being found that forms that are
preparing to expand their business at international level, globalisation have given ample number
of benefits. It helps in doing trade off products and services across the boundaries. In context
with uber, which is providing services like food delivery bicycle sharing taxi cab peer-to-peer
sharing and other is being dealing with a number of issues which created problems for this
organisation to run its business at international level this organisation to run its business at
international level (Crane and Matten, 2016). Therefore, uber has kept its focus on enhancing
it’s business what the market share with the help of considering culture, economic, and ethical
aspects. Considering globalisation easily help Uber to enhance its profit margins, good brand
value and it can also it then in improving their market share with an ease. Supervisors of this
organisation have already kept their focus On becoming a worldwide brand which sells services
1

like sharing of cabs, transportation and many more other things (Introducing Research Methods.
2017).
Topic: “To analyse the positive impact of globalisation in economic, cultural, and ethical
manner on different business functions within an organisation” A case study on Uber.
Aim: “To identify the impact of globalisation and it’s economical effect on the company.”. A
case study on Uber.
Objectives: The main objectives of present research are given as below:
 To examine the concept of globalisation.
 To analyse the positivity of globalisation on Uber’s functions.
 To identify the economical benefit of globalisation for Uber.
 To find reasons through which negativity of globalisation can be reduced and functions
of Uber.
Research question:
 What is the concept of globalisation.
 How globalisation is putting positive impact on Uber’s functions.
 What are the economical benefit of globalisation for Uber.
 How negativity of globalisation can be reduced and functions of Uber.
P2 Explain project management plan that includes cost, time, scope, communication, risk,
resources and quality
Project management plan is a formal or approved document which helps organisation to
manage and control their activities. It is very essential to prepare a development plan which
includes each important information related to development plan. As it provides data related to
estimated cost, time, risk, scope etc. associated to the project. In case of Uber, it will help in
effective and efficient decision making (Smith, Binns and Tushman , 2010). It will also help
Uber in identifying the positive impact of economic, cultural, and ethical aspects of globalization
on functions of business like Human resource, Operations, Accounts & Finance and Marketing.
Development of a project management plan includes various aspects which are as follows:
Cost : Implementation of project in a desired manner requires enough money. For this,
Uber needs to identify estimated cost which they need to have for analysing or evaluating the
impact of above mentioned factors on different functions of business. Estimation of cost should
2

be accurate as under estimation will create problems for business in actual implementation of
plan (Den Hertog, Van der Aa and De Jong, 2010).
Scope of project : It identifies the opportunities associated with project in future or long term. As
it will help Uber in enhancing their business or operational activities by taking advantage of
available opportunities. By analysing impact of different aspects of globalization, company will
enable to provide better services to its consumers.
Risk management : In today’s business environment every project involves some risk, which are
directly associated with the result of the plan. While developing project management plan
manager should analyse and consider all possible risks. In context to Uber, analysis of risk
related to economic, cultural and ethical aspects is necessary to identify their impact on
functional activities (Eckerson, 2010).
Quality : The main aim of developing a project is to provide excellent services to consumers for
satisfying their needs by maintaining high quality. In this context, favourable impact of
economic, cultural and ethical aspects of globalization will help business to improve or maintain
quality in their functional processes. Good quality of functional processes will help Uber in
enhancing their profitability and consumers base (Smith, 2011).
Communication : Communication plays very essential role while development or
implementation of project in a successful manner. Communicating whole plan with staff helps in
identifying all associated pros and cons which can impact the success of actual implementation
of plan. Better communication encourage exchange of views and ideas with each other. So
effective communication and coordination leads to accomplishment of project in better way
(Gebauer, Edvardsson and Bjurko, 2010).
Time : It is very essential element of ever project, as it identifies the total time for performing
each and every activity of project. In case of Uber, this project will take 46 days for finishing all
tasks and this will also help in completing activities in given time frame.
Particular Amount
Initial Investment 100000
Expenses:
Operational Activities
R&D Activities
22000
28000
3

Cost to IT Experts
Licensing Fee
Maintenance
16000
6000
8000
Closing Value 20000
P3 Explain work breakdown structure and Gantt chart
When it comes to conduct a Proper investigation, it becomes vital for researcher to
finalize a project management plan and use Different techniques like Gantt chart and order to
conduct entire duties as described in project management plan. Investigator have used two major
techniques that are- Work Breakdown Structure and Gantt Chart where WBS helps in sub
structuring overall activities of the project in different parts so that it can be managed easily.
With the help of this investigative, could easily reach to conclusion in set time frame. While
Gantt Chart is used to frame all such fragmented activities in proper time-allocation (Incelli,
2013). Thus, both techniques help in conducting the research in more appropriate manner in
given time interval.
Figure 1Work Break Down Structure, 2018
4

5

TASK2
P4 Carry out small scale research
When it comes to conduct a report it is vital for investigator to take in consideration of research
methodology. Because this could help in organising, realising and interpreting the data more
appropriately. there are two major concepts named as qualitative and quantitative are being used
by investigator for conducting their research, apart from this research methodology is also
includes investigating design, data analysis and more (Jones and Lubinski, 2012).
Qualitative research methodologies: qualitative research methodology of the concept
can be used by investigator when it comes to collect the data which is related to observation of
perception of people. In present scenario, researchers have used this type of research because,
positive impact of globalisation is needed to be carried out in this investigation for Uber
(Kankaanranta and Planken, 2010).
Quantitative research methodologies: this kind of research method pulls out
information of the data with the help of mathematical formulas for statistical approaches.
Research with using this approach could lead to carry out authentic result based on facts and
figures. By implementing this research organization can able to collect large data quickly. By
using this research company can allow themselves to enhance their result. This research provides
conclusive answer to research questions (Crane and Matten, 2016). These methods can be use by
organizations in questionnaires, interviews, observations and records. This research is an
effective tool to identify trustworthy solution to any problem by using numerical data (Lai and
Ong, 2010).
In addition to above methods, researches can use following two types of techniques also
to gather relevant information:
6

Primary data collection method: this is one of the basic but most important kind of a
collection method of information that could be used by researcher when it comes to draw
authentic information or the data. This is beneficial because the investigation which is being
done by researcher all the information which has been carried out by investigator stays authentic
in nature. With help of this research organizations can have fresh and unused information that
will help them to determine effective results. In present investigation researchers have used this
method and have chosen questionnaire approach to get the information from stakeholders of the
company (Lin and Chen, 2012).
Secondary data collection method: under this kind of research collecting data,
researcher mainly used books magazines and other published sources which has been done by
authors, scholars, and different Publishers. This research is conducted from data that already
exists. This research can benefit organizations in so many ways as it is cost and time effective.
Sample size: as it is impossible to take every single individual from the population
researcher has decided to use 30 respondents for conducting this investigation so that
information can be carried out within is an in a specific time frame (Shang, 2012)
Sampling method: in present investigating report researcher have used random
sampling method to conclude to reach to the conclusion in short time frame.
QUESTIONNAIRE
NAME:
AGE:
ADD:
GENDER:
MAIL ID:
Q1) Are your aware with the concept of globalisation?
 Agree
 Disagree
Q2) Is it beneficial for UBER to adopt concept of globalisation?
 Yes
 No
7

Q3) Does globalisation aid UBER in improving its operational functions?
 Yes
 No
Q4) What are the main advantages of globalisation for UBER?
 Enhance profitability
 Increase market share
 Gain competitive advantages
Q5) Does globalisation affect policies of UBER?
 Yes
 No
Q6) What are the barriers for UBER in operating its business at global level?
 Political Interference
 Economical Crises
 Social and Cultural influence
Q7) What are the ways by which UBER can overcome from barriers to operate business in
international market?
 Formulate strong strategies
 Concern political laws
 Give more employment to local riders
Q8) Is it beneficial for UBER to move business into new emerging marketplace?
 Yes
 No
Q9) Are you satisfied with the services offered by UBER?
 Yes
 No
Q10). Provide suggestion to UBER in improving its services...
TASK 3
P5 Research analysis
8

Theme 1 : Concept of globalization
Q1) Are your aware with
the concept of
globalisation?
Frequency
Agree 25
Disagree 5
25
5
Frequency
Agree
Disagree
Interpretation: Globalisation is process of interacting and communicating with
industries or business across the world for business purpose. As per above mention graph it is
analysed that 25 respondents are aware about the concept of globalisation and other aspects
related to it. As per data collected from 5 respondents, it is identified that they do not have
knowledge related to globalisation. Hence, it is concluded from the responses that majority of
individuals are aware about the concept of globalisation.
9