BUS300: Analysis of Hospitality and Aviation Report - Assessment 1

This report critically analyzes two articles: the first examines incorporating a gender approach in the hospitality industry, focusing on female executives' perceptions, while the second explores the future of African air transport, using Ethiopian Airlines as a case study. The report begins with an introduction, followed by an in-depth evaluation of the methodologies and methods used in each article, including qualitative research methods, inductive approaches, exploratory research designs, and semi-structured interviews. The report also discusses data collection techniques, including primary data collection through semi-structured interviews and the use of snowball sampling. Finally, the report concludes with recommendations based on the analysis of both articles, offering insights into gender dynamics in hospitality and the success factors of African airlines.