Report on Assistant Marketing Manager Role, Skills, Trends

This report delves into the role of an assistant marketing manager, examining current industry trends and the skills necessary for success. It begins with an introduction emphasizing the importance of personal learning and development within the marketing field. The analysis section explores general trends like technological advancements, the importance of personalization, and the need for transparency. It then outlines the skills and knowledge required, including communication, teamwork, creativity, time management, and planning skills, as well as expertise in marketing technology and IT. The evaluation section highlights the relevance of these findings to a specific job advertisement, showcasing how the analyzed skills and knowledge align with the requirements of the position and how the candidate's qualifications support personal and professional growth. The report concludes with a list of references and an appendix containing the job advertisement.

REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
ANALYSIS AND APPLICATION.................................................................................................3
General trends which will impact the chosen profession............................................................3
Skills and knowledge required....................................................................................................4
EVALUATION................................................................................................................................6
REFERENCES................................................................................................................................7
APPENDIX......................................................................................................................................8

INTRODUCTION
Personal learning and development is very important for the growth and development.
This is necessary because when a person wants to work within any industry then they must be
having proper knowledge and necessary skill for that position. In the present study the profession
which is selected is the assistant marketing manager within any type of industry. This is
particularly because of the reason that in any type of organization the marketing is the crucial
function and there is high growth within this profession. Hence, for having a good job as an
assistant marketing manager I will have to analyse the trends currently going on within the
profession so that I am updated with all the recent changes. In addition to this I will also have to
analyse the necessary skills and knowledge which is required to work as an assistant marketing
manager. When I will analyse and research relating to this changes then I will be able to adapt to
all these changes. Hence, this will provide me with a competitive advantage within the
profession and there will be high growth and development for me.
ANALYSIS AND APPLICATION
General trends which will impact the chosen profession
There are many different changes taking place frequently within the marketing field and
all these changes and trends need to be adapted. Hence, for this it is very essential to analyse the
general trends affecting the marketing profession. This is essential for the effective increase in
the skills and personal development so that the new position can be sustained for longer.
The current trend within the marketing profession is the proper acquaintance with the
latest marketing technologies. This is particularly because of the reason that currently in the
technological environment there are many latest technologies being used for marketing the
product and services. Hence, the candidate must have proper knowledge relating to the use of
different marketing technologies.
In addition to this another trend currently going on in the marketing profession is to have
proper knowledge relating to different methods which are essential for the necessary marketing
of the goods and services (Schlee and Karns, 2017). This is essential because of the reason that
when the person will be having proper knowledge of methods of attracting the consumer then
this will provide a competitive advantage to the person and this will build their goodwill.

In addition to this, another major trend within the marketing profession is of
personalisation and customisation (Farrell, 2020). This is particularly because of the reason that
the consumer has become much advance and now and they prefer to get the product and services
according to their own choice. Hence, for entering within the marketing profession there is
necessity of keeping all the knowledge relating to the customization and personalization of the
products according to requirement of consumers.
Moreover, another key trend within the marketing profession is the transparency within
the services. This is particularly because of the reason that in the present environment the
consumer is much aware of all the aspect relating to the product and services. Hence, the
marketing activities need to be very transparent and clear. Thus, the assistant marketing manager
must also possess the knowledge of transparent marketing so that any key fact and information is
not being hided from the consumers or any other person associated with the company.
Skills and knowledge required
With the evaluation of different secondary sources, it was analysed that for becoming an
effective assistant marketing manager there are many different skills necessary. Hence, in case
the person will have proper knowledge and skills then they will be in position to have a good
position within the industry. In addition to this, when the person is having a good skills and
necessary knowledge required then this will provide a competitive advantage to the candidate as
an assistant manager in marketing field.
Skills of assistant marketing manager
 There are many different types of the skills which are essential for the person to be
possessed by the person applying for the assistant marketing manager. The major skills
necessarily to be possessed by the person are as follows-
 The first and foremost skill necessary to be possessed by the person is to have good
communication skills. This is pertaining to the fact that when the assistant marketing
manager will be having good communication skills then this will provide an advantage to
the person as they will be in good position to communicate with each and every person in
proper and effective manner.
 Along with this another skill necessary is to possess good team working skill (DeLong
and Elbeck, 2018). This is particularly because of the reason that when the good and
effective team working skill will be inherited within the person then this will provide a

competitive advantage to them. The reason underlying this is that a business cannot work
in isolation and because of this team working is very important. Hence, this need to be
possessed by the assistant marketing manager.
 In addition to this, creativity and innovation is the most essential skill to be possessed by
the assistant marketing manager (McArthur and et.al., 2017). This is pertaining to the fact
that the marketing is the most essential aspect for the success of the company. hence, for
the marketing manager it is very essential that the time to time innovation is brought
within the marketing activities.
 Moreover, time management is other skill which is necessary to be possessed by the
assistant marketing manager. This is particularly because of the reason that if the time
management skills will be good then all the marketing activities will be done on time and
this will provide a better and effective working to the company.
 Furthermore, planning skills are also very important for the assistant marketing manager
to be possessed. This is pertaining to the fact that when the planning will not be effective
then manager will not be in position to create the marketing campaign in proper and
effective manner.
Knowledge and expertise
In addition to these skills it is also very essential for the assistant marketing manager to
also have proper knowledge and expertise. The major area in which assistant marketing manager
need to have knowledge is as follows-
 The first area in which the assistant marketing manager must have proper knowledge is
within the marketing related technology. This is particularly because of the reason that
when the person will be having proper knowledge relating to the different technologies
then this will provide a competitive advantage to them. Hence, this will increase the value
of that person.
 In addition to this, another major key expertise area which assistant marketing manager
must have and possess is the proper IT and researching knowledge (Honea, Castro and
Peter, 2017). This is pertaining to the fact that within the external environment there are
many different changes taking place and if these changes will not be analysed and
adapted in proper and effective way then this will not provide a competitive advantage to
the company and the person as well.

EVALUATION
With the analysis of the job advertisement (mentioned in appendix) it is clear that there is
vacancy of assistant marketing and sales manager within a reputed real estate company. Hence,
this will be a very good and effective position for me to be recruited. This is particularly because
of the reason that this position will provide me a good and effective growth which will assist me
in developing further. This job as an assistant manager in marketing is of interest for me as this
involves the MBA degree which I am having. Also, this job will increase my various capabilities
and will provide me an opportunity of personal growth and development. In addition to this I am
interested in the job because this is of interest area and will fulfil all my requirement of personal
growth and development (Langan, Cowley and Nguyen, 2019). Hence, this is related to my
choice of the profession even though this is a real estate industry but then also I will be working
in proper and effective manner as this will provide a good exposure to the marketing experience.
Hence this will improve the working capacity and the capability of me and this will result in
effective personal development. This job is an opportunity for me as this will result in proper and
effective attainment of the overall goal which I have for my personal development. The reason
pertaining to this fact is that when I will get job of my field and choice then I will be in position
to effectively manage my learning skills and this will improve my working capability in this
highly competitive environment. Thus, this will develop my overall personality and will result in
effective attainment of the personal objectives.

REFERENCES
Books and Journals
DeLong, D. and Elbeck, M., 2018. An exploratory study of the influence of soft and hard skills
on entry level marketing position interviews. Marketing Education Review, 28(3), pp.159-
169.
Farrell, C., 2020. Do international marketing simulations provide an authentic assessment of
learning? A student perspective. The International Journal of Management Education,
18(1), p.100362.
Honea, H., Castro, I.A. and Peter, P., 2017. Evidence items as signals of marketing competencies
and workplace readiness: A practitioner perspective. Journal of Marketing Education,
39(3), pp.145-161.
Langan, R., Cowley, S. and Nguyen, C., 2019. The state of digital marketing in academia: An
examination of marketing curriculum’s response to digital disruption. Journal of Marketing
Education, 41(1), pp.32-46.
McArthur, E., and et.al., 2017. The employers’ view of “work-ready” graduates: A study of
advertisements for marketing jobs in Australia. Journal of Marketing Education, 39(2),
pp.82-93.
Schlee, R.P. and Karns, G.L., 2017. Job requirements for marketing graduates: Are there
differences in the knowledge, skills, and personal attributes needed for different salary
levels?. Journal of Marketing Education, 39(2), pp.69-81.

APPENDIX