International Business: Associated British Foods Analysis Report

This report provides a comprehensive analysis of international business, focusing on the Associated British Foods (ABF) company. It delves into the international business environment, examining the impact of European and global economies on the food and beverage industry, including the effects of Brexit and fluctuating economies. The report explores key mechanisms regulating international trade, such as WTO agreements, binding commitments, safety valves, and transparency. Various international trade strategies, including multi-domestic, international, and global strategies, are discussed with their advantages and disadvantages. The report also examines the international marketing mix, including product, promotion, price, and place strategies. Finally, the main reasons for businesses engaging in international trade are outlined, providing insights into ABF's potential for expansion and growth. The analysis highlights the importance of adapting to local markets, leveraging digital marketing, and understanding global economic factors to succeed in international business.

International Business (Unit
39)

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
International business environment and impact of European and global economies.........................3
Key features of mechanism that regulate international trade.............................................................5
Discussing international trade strategies............................................................................................7
Features of internationally monetary environment............................................................................9
Main reasons that business trade internationally..............................................................................11
CONCLUSION...................................................................................................................................13
REFERENCES....................................................................................................................................14

INTRODUCTION
International business can be understood as widely diverse aspect within business
horizons, for functional growth among innovation within global standards products and
services competitively. UK food and beverage companies as per competitive international
businesses have been actively growing within recent aspects, where there are varied large
scale factors worked on towards international expansion. Associated British Food PLC has
been taken for this report, where it is one of the best brand having wide range of food and
beverages services under brand. The report will be analysing key features of mechanism
regulating international trade within global standards, and varied range of international trade
strategies which form strong fundamental base. Study will also yearn focus on features
within international monetary environment, by heading towards strategic diversity parameters
functionally and also heading towards innovation. Further main reasons of international trade
businesses among companies also plays essential role, or bringing on technical growth
towards divergence scope aspects and actively evolving towards untapped efficacy.
Associated British Foods Company by heading on international business standards
commercially will be able to enhance brand goodwill, overall diversity strength and also
encompass functional strength within vision oriented paradigms.
International business environment and impact of European and global economies
International business environment has been operatively bringing in wide scale
competitive scenarios within dynamic parameters, where food and beverages industry is one
of the most diversified sector. UK international business environment has been competently
increasing within recent time periods, based on competent products and services and wide
scale customer target market. Associated British foods company has varied scope for

competitive scale growth actively, to yield diversified strength among productive services
commercially among business scenarios. Impact of changes in global and European business
environment on food and beverages industry, has been analysed as one of the competent
aspect where functional strength needs to be fundamentally developed. Impact of Brexit: Economically global and European business environment has been
stringently negatively impacting on food and beverages sector aspects, where political
factors and European divide has given rise in prices. Brexit has lowered fundamental
scope for stringent connectivity aspects, also to keep up scaled up targets actively
which gives on new raised up competitive scale aspects (Alsulayhim,2019). Change within fluctuating economies: There has been economic shift change within
fluctuating economies scenarios, within recent global domains where businesses in
UK and European aspects have been functionally declining. High rise towards sustainability factors: The business among global scenarios in
recent arenas also developed rise towards demand for sustainable products effectively,
also it functionally generates wider scale targets actively. Associated British Foods
Company for bringing on international positioning has to expand on fundamental
scope, towards sustainability products and services for further competitive market
growth.
Change in marketing mix for operating in new country
Associated British food company for operating and expanding business in new country,
need to strategically focus investments on marketing mix factors. For example it can be
analysed that international marketing demands products and services to be launched by
heading on political, legal environment and monetary circumstances where technological
innovation also comes in. The 4 ps of marketing mix can be analysed as follows:
 Product mix: associated British Foods Company by heading on product mix factors
among services, within food and beverages as per international business standards
will be able to competitively form stronger market presence (Azoulay, Jones, and
Miranda, 2020). The product mix functionally plays crucial role to imperatively
expand brand development, keenly bring on fundamental rise towards innovation.
This also calls for wider scale competent innovative business goals informatively
bringing on keen growth, strategic keen standards which leverage new diverse scope
for longer term changes.

 Promotion mix: Global internationalisation standards within promotion mix demands
competitive digital marketing strategies to be framed as per latest functional standard.
Product research, development and creation of promotion strategies comes with
significant increased efficiency goals and higher working paradigms within
businesses. Integrated digital marketing promotions are being adopted to enhance
crucial component of mix, which enables cost effective techniques to be attained
imperatively within longer competitive market. Internationalisation ensures promotion
campaigns are being shaped by internal and external conditions, for generating
business oriented competitive products and services.
 Price mix: The price mix vary from market to market, where global standards
demands pricing to be focused on with exceeding focus on external variables
including economic fluctuations. Pricing can also be affected by cost of production,
delivery resources and varied scale aspects where Associated British Foods need to
head on active focus. It can be also analysed that price mix enables to form customer
market enhance functional targets, generate fundamental growth and also technically
determine diverse paradigms. Price mix also functionally brings on imperative rise
towards competent scope domains actively, higher profitable work goals within
technical strength operationally (Blaug and Towse,2020).
 Place mix: International market factors also bring on varied functional rise towards
place mix development, where digital market expansion and stringent innovation also
generates imperative rise within recent arenas actively. Place mix also brings on
functional rise towards increasing stores presence actively, generating functional
scope for leveraged diversity paradigms among business arenas. Place mix also brings
in effective diversification towards functional growth expertise for larger customer
target expansion, which adds to brand value actively.
The above discussed aspects within international standards marketing mix, have analysed in
detail varied working scenarios functionally towards diverse competitive arenas actively.
Associated British Foods
Key features of mechanism that regulate international trade
International trade mechanism has been analysed to play crucial role for strengthening
business operations rapidly among global aspects, generate fair supply of products and
services and also functionally expand within untapped goals productively. WTO deals with
rules of trade between nations at near global level, responsible for negotiating implementing

wide trade agreements and varied trade policies with high focus on transparency factor.
International business trade mechanisms also requires varied scale functional strength, for
generating innovation scale aspects within varied business domains creatively and also
upscale dynamic parameters. Mechanisms of international trade can be also understood with
some of the key elements whcih shape functional scale diversity factors within countries
international trade.
 Binding and enforceable commitments: International trade agreements, within
multilateral negotiation aspects bring on varied range of aspects within business
scenarios where international food market within food and beverage services need to
be developed innovatively. This also calls for tariff commitments, higher strategic
fundamental growth competently, towards which businesses have to adhere functional
scope for strategic diversity actively in longer run actively (Boisjoly, Conine Jr, and
McDonald IV, 2020). Binding and enforcing trade commitments also calls for wide
scale growth synergies towards productive diversity run, where there is high scope for
scaled up business decisions to bring on competent innovation actively. These also
further calls for quest operational parameters among international business horizons,
where technical fundamental growth when uniformly worked on generates leveraged
goals informatively. International business commitments also functionally require
dynamic competent fundamental scale for innovation, higher strategic diverse growth
actively and best advanced services formed as per international level benchmarks
effectively.
 High safety valves: Associated British Foods company for bringing on dynamic
international market positioning has to focus on high safety values, which is one of
the key element within dynamic business scale parameters effectively. High safety
values enables business to diversify functional scale arenas commercially towards
determinants horizons, where there are wide scale parameters focused on for technical
varied revenue standards growth. Products and services must be served with high
safety values actively among varied horizons, where commercial functional standards
bring on technical growth among wide arenas actively.
 Transparency factor: This is another factor within international trade mechanisms
which brings on dynamic focus on keeping high scale transparency , accuracy within
products and services among varied competent informatively . The transparency
factor also strengthens new scale profound growth aspects, leverages competent

innovation effectively and also to keenly bring on quick rise towards functional scope
arenas. By being transparent towards innovation and creative business expansion
among products and services, beverage and food industry companies need to address
high scale transparency factors within longer term (Cohendet, Parmentier. and Simon,
2017).
 WTO deals with rules of trade between nations at global level, is responsible
for negotiating and implementing new trade agreements innovatively which further
demands competencies to be shaped up innovatively. By adhering to international
business policies among WTO trade policies and transparency factors, divergence is
functionally evolved through surveillance in global economic policies benchmarks
functionally (Davcik. and Sharma, 2016).
Discussing international trade strategies
International trade strategies often come in varied focus within international global
market, where Associated British Foods, within competitive food and beverage industry has
varied scope for profitable revenue goals. There are various international trade strategies
which can be analysed based on varied aspects, where Associated British Foods Company
has large arenas scope to bring on advanced strategies competently.
 Multi domestic strategy : The multi domestic strategy and tactic used by MNCs
explains each branch establishes own marketing strategy, based on distinguished
needs among country It is commonly based on cultural and varied traditional needs of
nations, where content is based on wider prospects and broader elements. Multi
domestic strategy is widely also known for bringing on fundamental scale growth in
specific needs pertaining to specific geographical locations. There is emphasizing
developed on responsiveness to local business requirements within each of markets
and result of which, there is development of losing control over efficiency within
whole operation (Dvorak and Razova, 2018). Associated British Foods by heading on
multi domestic strategy within international marketing approach will be able to focus
on advertising and commercial efforts, based on competitive market approaches
variably. Multi domestic strategy further enhances brand value, generates perfect
innovation among products and services, technically generates profound scope for
advanced synergies actively. The strategy focuses on competition within each
country and maximizes local responsiveness among varied working parameters, based
on assumption that market differs and are segmented on country boundaries.

 International strategy: It focuses on exporting products and services to varied foreign
markets while also evolving focus towards maintaining production headquarter at
facilities overseas. This can be analysed as one of the main aspect, where business
objectives are mainly towards home markets, related to international market domains
imperatively. Challenges of international strategy can be analysed that by adopting
focus towards initial sales offices abroad, managing global logistics comes in as
essential factor where compilation of foreign trade regulation needs to be done.
Business objectives and competitive advantage relates primarily to competent home
market domains, where products are produced in company home country and sent to
customers around world (Chen, Van Der Lans and Phan, 2017). It enhances scope
for transportation among exports, higher scale competitive brand positioning and
generating functional innovation. Associated British foods will be able to yield on
strategic growth by imperatively heading on scope, toward new varied innovation
actively and specifically generating competent domains.
 Global strategy: The varied aspects within global strategy can be referred as strategy
guide to globalization, where unlike multi domestic strategy there is appropriate
development among businesses in companies where firm are faced with cost
reduction pressures. The strategies are not focused on local responsiveness, where
industries are to sell standardized product worldwide which further enhances
competitive business strength. It enhances developed brand value informatively and
creates strong market presence informatively, among varied scenarios keenly within
wider scaled determinants innovatively (5 Biggest Trends Impacting International
Business In 202, 20200). Firm using global strategy further develops emphasis on
efficiency scenarios which ends up sacrificing responsiveness to local requirements,
making it complete opposite of multi domestic strategy. Associated British Foods by
heading on competitive focus on global strategy working parameters are able to
develop advantage of costs that occur within expansion procedures, where
standardization products comes in that can be exported all over word. Firm using
global strategy creates wider market reach innovatively, which also adds to
commercial brand value actively within longer run towards competitive industry
parameters. Global strategy opens up pathways for commercial competitive business
standards, varied functional growth towards untapped scenarios and also towards
determinant leveraged domains which enhances strength actively.

 Transitional strategy: By working towards transition strategy, it can be analysed that
it comprises of series actions defined by company to conduct operations in market
abroad. The term transition also informatively applies to wide range of methods,
structures that allow firm and companies for initiating functions in new foreign lands.
Firm using transitional strategy preserves central coordination at specific location,
which it tries to seek middle ground between multi domestic strategy imperatively.
There is also effective balance developed between multi domestic strategy and global
business parameters, where desire for efficiency and need to create local varied
preferences are increased. Transitional strategy seeks middle ground between multi
domestic strategy and global strategy, where company seeks to develop balance desire
for efficiency aspects among products and services. Associated British foods by
heading on transitional internationalisation, will be able to functionally bring on
customer oriented varied preferences focused on actively.
Features of internationally monetary environment
 There are various features within internationally monetary environment which
can be analysed based on fundamental competitive business diversity, shaping within
global world where there are varied parameters developing innovation. International
monetary system refers to operating system of financial environment, which consists
of varied financial institutions, multinational corporations and investors which
competently adds varied keen domains. There are varied set of internationally agreed
rules, conventions and varied supporting institutions where facilitation of international
trade, cross border investments and reallocation of capital between nation states.
Associated British Foods further to expand on international monetary environment,
need to generate stable diversification, effective business standards for competent
innovation among business parameters actively (Best of 2020: Our top 10 most
popular international business articles from the past year, 2020).
 Stability and confidence: International monetary system must be able to keep
exchange rates relatively fixed, where people must have confidence towards stability
in system. Globally companies are heading towards new range of commercial growth,
where high scale commercial diversity comes in as essential aspect for generating
innovation among competent scope scenarios. International monetary business
environment aims to keep stability and confidence among operations, building on
transactions among companies within global expansion horizons. Associated British

Foods also under stability and confidence aspects will be able to adhere within
profound scale growth domain (Chaffey, 2019). International monetary environment
amongst businesses imperatively also expands towards varied stable parameters,
which adds to global advancement. Stability and confident financial business
environment generates performance functional standards, generates imperative scale
growth towards business efficacy domains actively.
 Liquidity: This factor explains system must be able to provide enough reserve assets
for country, which balances of payments deficits without making impact for longer
run on country. Liquidity plays essential role in strengthening internationally
monetary environment, within business domains where companies look for stable
international countries environment. This is feature within internationally monetary
environment for bringing on competent fundamental scale growth, towards yielding
strategic growth imperatively shaping new strength informatively. Liquidity
functionally enhances new range of business connectivity, informatively brings on
varied growth goals and also quest operations which brings on new scale efficacy. It
can be also analysed that liquidity fundamentally adds to varied new functional
growth, where Associated British Foods will be able to develop stringent innovation.
 Efficient and unrestricted flow of international trade and investments
: This feature can be understood as one of the most essential factor where
internationally monetary environment emphasises focus towards efficient and
unrestricted flow within companies business scenarios (Trends in international
business 2020, 2020). This allows member countries to pursue independent monetary
and fiscal properties actively, among business scenarios where further innovation can
be worked on. Associated British Foods also by heading on efficient and unrestricted
flow of international trade and investments, will be able to potentially grow on varied
parameters for strengthened innovations. This can be also analysed as functional
growth towards keeping up competitive targets, which determines new growth goals
actively. Political and economic stability also comes in as one of the key factor under
this domain, where international business demands functional growth towards
determinants potentially. It can be also analysed as one of the key strength, that
generates expansion among customer target market and adds to new strength among
competitive domains actively.
 The above factors have analysed in detail varied aspects towards features within
international monetary fund, leveraging fundamental diversity towards functional

growth efficacy and add to brand value. Associated British Foods adds to new range
of innovation, higher specific customer advancement reach among targets for
pertaining towards wider innovation (Cateor .and et.al., 2020).
Main reasons that business trade internationally
There are various reasons which develop business trade internationally among
companies, where Associated British Food Plc aims to expand in varied international
countries by heading towards commercial growth expertise aspects. Varied range of reasons
which lead to international business trade can be analysed by varied range of positive
determinants, which further enhance competitive diversity effectively in businesses.
 Reduced dependence on local market: International trade reduces dependence of
business among companies in local market, which brings on imperative growth
towards wider arenas for higher commercialisation among services. Associated Britsh
Foods by heading on international market will be able to bring on functional domain,
within varied range of efficacy among competitive scenarios which further generate
wider customer market (Brezak, Vlastelica and Kostić, 2019). There is also higher
innovation evolved among operations within international market pace which yields
on functional scope parameters, to generate specific functional growth. Reduced
dependence on local market can be understood as essential aspect, which further
connects to functional scenarios for generating technical innovation and stronger
brand value. This can be also analysed as essential aspect which further brings on
synergy, towards functional domains bringing on optimistic brand growth. Increased efficiency within competitive industry: This factor holds high scope of
importance for expanding business into international market parameters, where
advanced scale operative brings on competitive industry growth. Internationalisation
often also brings wider scope for generating new level of innovation, higher specific
customer market growth segments and also informatively expands among untapped
scenarios actively. This explains associated British foods by heading on international
business expansion will be able to yearn on focus towards functional growth, which
keenly brings on rise towards resourceful growth. Competitive industry generates
performance growth towards varied technological aspect, where technical strength of
products and services are grown towards fundamental scale operatives.
 Economic advantages: There is wide scale economic growth towards working
parameters among companies working scenarios, where functional competitive

growth scope is there for business. It can be also analysed that, economic and business
international advanatages, which further add to brand value functionally towards
varied untapped scenarios actively. Economic advantages, further bring on stringent
value on competent scenarios actively, generating functional innovation towards
yearning economic growth which further adds to business strength. Economic
advantages plays crucial role to bring on new business scale growth towards varied
scope arenas, for strengthened goals (Armstrong and et.al., 2018).
 Innovation and diversity among services: The international business also generates
innovation, higher diversity among services which imperatively adds to leveraged
brand value actively towards untapped scenarios actively. This can be understood as
highly essential scenario, where technical determining innovation adds to competent
scope towards functional horizons which further adds to business connectivity. There
is also varied scope to bring on further yielding scenarios for technical innovation,
where customer’s preferences are also varied towards untapped scenarios, further
generating yielding scope among products and services.
 Inspiring change among production and marketing standards: International
business inspires change among new range of efficiency in production and marketing
standards, which further generates profound growth towards untapped scenarios. This
can be also analysed as one of the most crucial aspects where internationalisation
among businesses can be functionally generated. Associated British Foods Company
will be able to inspire change among new horizons towards advanced scale
production, higher marketing standards which further adds to brand value
informatively. It can be also analysed as main aspect where business
internationalisations functionally determines higher strategic goals and leverages new
domains expansion. Internationalisation also adds to brand value functionally, where
strategic force of vision and higher functional growth determines new efficacy
parameters (Armstrong, Kotler and Brennan, 2018).
Associated British value will be able to generate new keen standards within international
aspects by determining varied range of scaled functional aspects. This also potentially
explains internationalisation scope towards business scenarios, which generates functional
efficacy operational goals and technically uplifts new synergy operationally.

CONCLUSION
From the above analysed report it can be concluded in detail that international
business standards bring on wide scale competent surging pace for companies, where
Associated British Foods aims to fundamentally grow. The report has concluded in detail
impact of Brexit, change within fluctuating economies and high rise towards sustainability
factors as some of the most essential impact. Marketing mix on international standards are
widely evolving in recent aspects with innovation among products and services, high safety
valves and transparency factors are some of the key elements of mechanisms. Further, study
concluded multi domestic strategy, international strategy and global marketing strategy as
some of the most crucial scenarios within international global standards. Study has
concluded in detail high competitive business environment, economic advantages and
innovation within business scenarios as some of the most essential aspect for international
business trade.

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