This board report evaluates the potential launch of a fitness app by Astra Plc, a company specializing in vitamin and mineral supplements. The report begins with an introduction highlighting the trend of fitness apps and their potential for profit. The main body of the report delves into the project plan, including a Gantt chart for scheduling, and outlines the project scope, emphasizing the importance of a user-friendly app design with unique features like a nutrition plan and social media integration. It also addresses potential project risks, such as budget overruns, delays in development, and the competitive app market, along with mitigation strategies. Finally, the report assesses project success through user feedback, download numbers, active user counts, retention rates, and app ratings. The conclusion summarizes the findings, acknowledging the potential of the app while also emphasizing the associated risks. References to relevant academic sources are included to support the analysis.
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