Aston Chemicals: Strategic Growth Plan and Financial Analysis

This report examines the strategic growth plan for Aston Chemicals, an independent distributor of speciality chemicals in the personal care industry. It begins with an evaluation of growth opportunities, utilizing tools like SWOT, Porter's Five Forces, and PESTEL analyses to assess both internal and external environments. The report then applies Ansoff's growth vector matrix to identify and analyze various growth strategies, recommending market development as the most suitable option. Furthermore, it explores potential funding sources for expansion, including bank loans, venture capital, and crowdfunding, with a recommendation for a bank loan under the National Loan Guarantee Scheme. The report also covers the importance of financial planning and designing a business plan for the new market entry into Scotland. The report concludes by evaluating exit and succession options for SMEs.