Marketing Essentials Report: Aston Martin and Bentley Comparison

This report delves into the marketing strategies of Aston Martin, a luxury sports car manufacturer. It begins with an introduction to marketing's importance and then presents an overview of Aston Martin's operations, market research, and strategy formation. The report analyzes the interrelationship between marketing and other functional units like finance, production, and human resources within Aston Martin. The core of the report compares Aston Martin's marketing mix (product, place, price, promotion, people, process, and physical evidence) with that of Bentley, evaluating the different tactics employed by each organization. It also includes a strategic marketing plan, concluding with a summary of the findings. The report emphasizes the significance of marketing in achieving business goals, customer engagement, and maintaining long-term relationships.