Internal & External Business Environment Analysis of Aston Martin

This presentation provides an analysis of Aston Martin's business, examining its internal and external environments using tools like PESTLE. It explores the company's strengths and weaknesses in relation to external factors, details its hierarchical organizational structure, and addresses current challenges, such as supply chain disruptions and operating losses. The presentation concludes that effective business management is crucial for achieving desired outcomes and highlights the importance of frameworks like PESTLE for analyzing external factors and resolving issues through proper analysis. This presentation was created for the module Introduction to Business and Management (BMAF004).

Internal and external
environment of Aston
Martin Business and
management

Table of Content
 Introduction
 Chosen Business(Automobile-Aston Martin)
 PESTLE Analysis Of Aston Martin
 Strengths and weaknesses of the business and how it interrelates with the
findings of the external environment
 Organizational structure of the selected business
 Current issue which the selected business is currently facing
 Conclusion
 References

Introduction
Business management refers to the organisation and coordination of activities
of business and is basically the administration of the commercial enterprise. It
basically includes supervising and overseeing the operations of business and it
also covers certain fields such as accounting, finance, development, designing,
data analysis, quality assurance and marketing as well.

Chosen Business(Automobile-Aston
Martin)
 Aston Martin is basically the iconic British
independent manufacturer of luxury sports cars and
grand tourers. The sports cars are basically regarded as
the British cultural icon and also held a Royal Warrant
as purveyor of motor cars to the Prince of Wales since
the year of 1982. The automobile brand has over 160
car dealerships into fifty three countries. The company
is also traded at the London Stock Exchange and also
the constituent of the FTSE 250 index.

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The present home of the Aston Martin work classic car department is the old
3.6 acre facility in Newport Pagnell, Buckinghamshire that focuses on the
services, sales, restoration operations and spares. The company has also the
formula one team which is headquartered in Silverstone with a new 37000
square metres factory set to be operational by the year of 2023.

PESTLE Analysis Of Aston Martin
There are certain positive and negative impacts the
macro environment has on
the business which can be explained with support of
PESTLE analysis:
 Political Factors: There are certain policies
which have been changed with new government
so according to the current trends it seems that
there can be transition of government in United
Kingdom in next election.

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 Technological Factors: Latest technology based innovation implemented
through competitors of Aston Martin and it can provide a good insight into
what the competitors are thinking and the company business model future
is. But the negative impact is that due to fast changing technology so its
very challenging for Aston Martin to stand strongly consistently into the
market for a longer period of time.

Strengths and weaknesses of the
business and how it interrelates with
the findings of the external
environment
There are certain strength of the brand named as Aston
Martin which help the company into their further growth
and development as well:
Aston Martin has the strong brand image into the market
and also have high brand equity with strong legacy as well.
The company has rich historical heritage and values
leading
to strong customer connect. Aston Martin has strong
designing and engineering team which ensures about the

Organizational structure of the selected business
Aston Marin has followed the organizational structure
which is considered under the category of
hierarchical structure. As it is a very large organization
and also have a strong brand image into the market
due to which it has many roles and responsibilities as
well. At the organizational level, it has CEO and
Director and also have Chairman of the board as well.
The company has around six Directors.

Current issue which the selected business
is currently facing
In the year of 2021, Aston Martin cut its losses as it
reported surging sales amid disruption to its supply
chain and also a slow start to deliveries of its new
hyper car. The car maker is majorly known for
making James Bond’s vehicles which is reported a £
76.5 m operating loss which is compared with a loss
of almost £ 323 m a year earlier.

Conclusion
From the above stated report, it has been concluded that the role of business
management is very significant in order to achieve results into appropriate
manner. It has been concluded that, for analyzing the external factors there can
be support system of certain frameworks and analysis such as PESTLE. It has
been determined that there is correlation between strengths and weaknesses of
the company with the external factors due to which certain problems can be
resolved through proper analysis.

References
 Fazendeiro, E.A., 2020. Equity Research-Aston Martin Lagonda (Doctoral
dissertation, Universidade de Lisboa (Portugal)).
 Energy and et.al., Allegheny Technologies Incorporated (ATI), 114 all-
electric car, 121 all-electric spark, 256 Al-Qaeda, 80.
 Craddock and et.al., Aston Martin: The Crossover Conundrum. Available at
SSRN 3081130.
 Collins, B., 2020. Aston Martin: Made in Britain. Hachette UK.
 Bleda and et.al., 2017. Methodological Challenges and Advances in
Managerial and Organizational Cognition.
 Bleda and et.al., 2017. Methodological Challenges and Advances in
Managerial and Organizational Cognition.
 Hooper, M. J., 2016. The global business handbook: The eight dimensions
of international management. CRC Press.