Report on Macro Environment Impact on Aston Martin Operations

This report provides a comprehensive analysis of the macro environment's influence on Aston Martin, a luxury car manufacturer. It begins with an introduction to the macro environment and its impact on business operations, followed by an overview of Aston Martin's organizational structure, scope, and size, comparing it to other organizations like the NHS and Oxfam. The report then delves into the different types and purposes of business organizations, including public, private, and voluntary sectors. It examines the interrelationships between distinct organizational functions, such as sales, marketing, finance, human resources, operations, and manufacturing, highlighting how these departments work together to achieve business objectives. Furthermore, the report identifies the positive and negative impacts of the macro environment on Aston Martin's operations, followed by an external and internal analysis of the company, including its strengths and weaknesses, and how they relate to the macro environment. The report concludes with a summary of the key findings and insights gained from the analysis, providing a holistic view of the macro environment's effects on Aston Martin's business strategies and performance.

Macro
Environment
Influence

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 2...............................................................................................................................................1
P3. Describe relationship between distinct organisational function...........................................1
Task 3...............................................................................................................................................3
P4. Identify the positive and negative impact that macro environment which has optimum
business operation that tend to support for specific objective. .................................................3
TASK 4............................................................................................................................................4
P5. External and internal analysis. ..........................................................................................4
P6. Explain about how weakness and strength are interrelated with macro environment..........6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
.........................................................................................................................................................9

INTRODUCTION
Macro Environment is type of business that presumes exists in economy as in whole
manner where to accomplish objective in terms of maintaining gross domestic product, inflation,
Employment along with further explanation through spending financial tramsication which helps
to invest for higher return (Otieno, 2020). In another words, it is refers about to scanning for
measure positive and negative flaws which creates influence in business organisation.
In this report, the company is taken as Aston Martin which is British independent
manufacturing about luxury sports cars and grand tourers. It was founded in 1913 by Lionel
Martin and Robert Bromford. Aston Martin is having Royal Warrant which manufacture Prince
of Wales since 1982. Their total revenue 997.3 million pounds along with number of employees
is having 2,450 as they actively working in worldwide. As topics are cover in report different
types and having purpose of organisation through their legal structure (ODHIAMBO, 2020).
Scope and size of an organisation, relationship between different organisation functions towards
accomplish objectives. Positive and negative impact of macro environment to impact on business
operation. Internal and external analysis of specific organisation that tends to identify strength
and weakness.
MAIN BODY.
P1. Explain different types and purposes of business organisation.
Organisation is define as backbone of management because when there is no efficient
organisation any type of management perform their functions in smooth manner. It is framework
within which responsibilities and duties which is required by personnel as performing many
functions with aim of achievement of business objectives and goals. It is refers ton group of
individual work together with aim of performing common task which motive of earning profits
or non profits for social welfare. There are various types of organisation which is discussed
below:
Public sector organisation: This refers as an type of organisation which are governed
and owned by government bodies which exists for facilitating services to people of world
(Goncharova, Kondratenko and Zamaraeva, 2018). The main objective of this organisation is
welfare of society and public not earn any profit. Here NHS company is taken as public sector
organisation.
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Purpose: The main motive of public organisation is to facilitates services to public for
benefit of community which involves governmental services and goods.
Legal structure:
 Central government: This type of organisation are under control of central
government bodies and all activities are managed, funded and formed by central
government. They mainly collect fund from general public in form of taxes.
 State government: Mainly these type of organisation are specific in states and they are
under control of state government.
 Local government: Generally this type of firms are owned by local authorities and
councils like municipals, local body and so on. They mainly collect finance from
council tax.
 Local government: This kind of companies are owned by the councils and local
authorities such as local body, municipals etc. They collect fund in the form of
council tax.
Private sector organisation: This type of organisation mainly free from government
bodies, they are managed and controlled privately by group of people or individual which main
motive of earning profit (Trzcielinski, 2019). In this Aston Martin Company is taken as private
sector organisation which is British independent manufacture which deals in grand tourers and
luxury sports cars.
Purpose: The main objective of private sector organisation is for earn profit which makes
money and more employment as by comparing to public organisation.
Legal structure: Sole proprietorship:This is managed and owned by single person with small amount of
capital by main purpose of earning profit. This individual bears all risks and fully
controlled all operational activities. Partnership: It is termed as association of persons in which all individuals are agreed on
partnership deed with work together for motive of earning profit. Each partner in this
business are equally responsible for transactions of day to day such as profits, losses,
debts and decisions. When they under partnership all individuals have fulfil all provision
which are under Partnership Act 1980.
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 Limited company: This company is considered as incorporated business or joint stock
company which have separate legal entity as from its owners. All business sector of UK
are have to follow regulations and rules and Provisions of Companies Act, 2006.
Voluntary sector organisation: In this type of organisation there is group of individual
who come together in an agreement with aim of achieving common goals and purpose. Oxfam
is considered as voluntary organisation which have 20 independent charitable firms which
mainly focuses on alleviation of poverty globally.
Purpose: The main motive of this type of organisation is to generate social welfare and
offers benefit to society rather focusing on profit.
Legal structure: Trust: It is a public trust which is traditional constitution for trust and charities which is
governed and managed by trust deed for defined purpose and objectives.
 Unincorporated Association: In this type of organisation which have limited guarantee
and exercised by group of communities or volunteers as it is constitute in memorandum
of association and article.
P2. Discuss scope and size of various type of company.
NHS: It is a governed owned organisation which mainly is invented in publicly funded
healthcare system of UK. This company is established in 1948 as major social reforms which
mainly have free delivery as health safety which are not ability to pay. Background:NHS was first universal health care system which is established anywhere
globally. Size:There are almost 2 lacs doctors and about 3 lac qualified nursing staff and 35000 of
managers in NHS. Scope: NHS scope is as charity for supporting disabled individuals and their family
members. They mainly organise campaigns with aim of create awareness, influence
government policy and changes attitudes. Products and services:NHS mainly includes mental health, primary care services, social
care, hospital services and ambulance. Vision: NHS generally strive to improve well being and health awareness in people's
experience. Organisation mainly works for make individual's lives better such as
innovation and improvement in services.
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 Mission: NHS mission is to offer quality of care to each and every person on every day.
 Objectives: NHS have goal or objective as ensuring each and every child has best start in
their livelihood and improve well being and mental health by delivering high quality of
services by available resources.
Aston Martin: This is a private sector organisation which is British independent
manufacturing company which deals in grand tourers luxury sports cars. The headquartered of
this organisation in Gaydon, Warwickshire, England. Background: This company is founded by Robert Bamford and Lionel Martin in 1913.
The first car was create by Martin, named as Aston Martin as by fitting four cylinders of
engine in car.
Size: Dimensions of Aston Martin is compare of measurements of size such as width, length and
height of each and every model of ca in which company is dealing.
Scope: As company is in worldwide operations whose principal programmes is to sale high
performance sports cars and also sale of parts & services.
Products and services:Aston Martin service which is offered such as choosing expertise
technicians which are well skilled and have latest Aston Martin parts and technique by using
specifically of designed cars.
Vision:Aston Martin unveiled Vanquish Vision concept by mid engined supercar which has been
designed for established elite which occupy hotly contested segment.
Mission: Mission of company is to simply provide best in each and every area of business (Arun
and et. al., 2020). This can be accomplish by offering exceptional experience of customer which
have best place for work by supporting community.
Objectives: Plan of Aston Martin is to make luxury sustainable business by promotion of
sustainable economic growth and responsibilities.
Oxfam: They are considered as 20 independent charitable business organisation which
mainly focuses on alleviation of poverty globally which is founded in 1942. this organisation is
non profit group of individuals with an extensive collection of business operations. Background: The name mainly comes from Oxford for Famine Relief which is
established in 1942. Group of this campaigning programmes are by providing relief for
people of country.
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Size:Oxfam is global business organisation with have massive reach by humanitarian assistance
programmes and long term development.
Scope: Oxfam mainly deals in fair trade, debt, aid healthy, trade justice, climate change and so
on.
Products and services:Generally Oxfam works on trade justice, HIV/AIDS, gender equality
which helps to reduce poverty in country.
Vision: Mainly company wants world without poverty (Mudany, Letting and Gituro, 2020).
They want world where people are being valued and always treated equally, influence decisions
that affects their lives.
Mission: Purpose of Oxfam is to help and generate lasting solutions to injustice of poverty. They
are as part of global movement which wants change by empowering people.
Objectives: The main objective of Oxfam is to reduce injustice in poverty of country.
Task 2.
P3. Describe relationship between distinct organisational function.
As per the every organisation there are many business function depends on their types of
companies. Every function of business that are interrelated within each other as their department
that helpful in commencing smoothing functioning towards operation that can be carried forward
which is having transparent through relation within various department (Littlewood and Holt,
2018). There are some few examples through which function marketing, sales, human resource,
customer support service, finance or operation department that works together and having inter
related with each other that enhance to discussed below:
Interrelationship between Department
 Sales and Marketing department: The department of sales and marketing are inter
dependent with each other where they work on the basis of guidelines that enhance better
outcomes which is having leads towards sales department. Their common objective is to
increase revenue although marketing works on approaching business related client that
they are tend to attaining to objectives by accomplish high profitability.
As per the structure of Aston Martin company, role of sales and marketing is to connected with
developing business by getting advantages of needs and desire towards fulfil for making clients
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and people to retain on long term basis(Valente, 2018). The disadvantage is commencing loss of
capitalism which is tend to leads mismanagement which is having marketing and sales work
regulation that undertakes conflicts to better resolve that positively flexible turnover in
employees. Function of Sales department: which inter related through Marketing of Aston
Martin company are: Better conduct market research to searching about latest market trends to
get optimise better generate of sales, Advertising for sales: in perspective of Aston Martin the
sales department would promote their Car model and other product need to advertise for making
customer awareness.
Finance and Human resource department: It is important for every organisation that having
different perspective of working premises. The human resource department is commencing to
work approach for effective guidelines through forming norms and policies along with hiring,
training and development., induction, performance appraisal that support to maintain high return
of employee turnover.
In perspective of Aston Martin company their internal work assessment and maintaining
employees and other job duties is presumes through preparing proper following guidelines that
identified through allocate sources of funds effectively. Through having advantages on point of
fund allocation and protect to reduces uncertainty through better structure towards design profit
and loss structure in statement. Furthermore, towards for miscommunication in having
department that leads towards not achievable of goals. Function of Human Resource: the
human resource planning, recruitment and selection, performance management, learning and
development for making the infrastructure development of company as well as hiring potential
employees for provide marketing department.
 Operation and Manufacturing department: These two department is tend to
approaching that maintaining resources allocation and manufacturing is well identified
towards making for optimum raw material which is needful to accomplish day to day
target . Moreover, operation is help to maintain and flexible structure that enhance to
commence better work regulation on proper process oriented manner (Ai and et. al.,
2020).
In terms of manufacturing of Aston Martin venture they have separate department which helps
to maintaining product and services improvised as well as they get to attained more flexible
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which enhance more effective source of raw material which needed to get prepare better
producing vehicles as per the brand and customer expectation.
Task 3.
P4. Identify the positive and negative impact that macro environment which has optimum
business operation that tend to support for specific objective.
The macro environment which is optimise through Pestle analysis that is define about
framework to measure positive and negative environment analysis towards political, economic,
social, technological, legal and environment that factors towards influence opportunity that
makes impact on private, public and social business. There is another meaning of macro
environment assessment to scrutinize information related with business outcomes that allows to
rectify pros and cons while establishing new oriented business in effective manner.
Pestle Analysation:
 Political: This factor allows of involvement stability, norms, regulation and corporate
governance that scrutinize high impact of company which is include foreign trade, tax
policy and further more. As per United Kingdom perspective their political stability is
enhance optimise that is having order to approach working as pandemic to working
procedure. It creates a new Brexit market which is not allowed negative factor to impact
on business regulation in effective manner.
 Economical: It is having factor which is approach towards need to evaluate to making
performance that enhance for evaluate for huge downfall in better economy in terms of
recession. Inflation, economic crises which helps to get increase interest rates ( Ch and
et .al., 2019). Therefore, Aston Martin approach to conduct better online business along
with proper economic analysis in better way to leads towards better company impact that
leads all over business assessment.
 Social: According to this aspect of macro factor allows to better understand about while
approaching people that effectively goes to better follows with the trend which is been
impact on customer. This factor is to comprising which is effectively possible to enhance
better through approaching age, gender, caste and leading to approach for service and
product to getting revolve for gaining more competitive advantages that offer product in
appropriate manner.
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 Technological: It is mainly consider towards resources which are available on current
bases as well as they highlight on the basis of advanced technology which is commence
towards customer based technologies. In perspective of Aston Martin company that
presumes where in United kingdom there is high proficiency of resource usage which is
identically to approach better strategic plan to execute in effective manner. The negative
impact is to expensive resources can creates huge barriers for not having cost reduction
that have to bear by company perspective.
 Environment factor: Through better climatic condition, which is making ensure that
provide some contribution which can generate positive working environment which is
shifted that tends to provide better environment as well as companies like Aston Martin
which tend to protecting through getting outcomes by carbon foot prints by not making
usage of fuel that can be one negative factor which is approach unique strategies through
positive working environment organisation.
 Legal Factor: As per this define about involving all legal regulation which incurred
copyright laws, consumer laws that design better Protection Act, 1987 and Equity Act,
2010 which is effectively capable of organisation managers and leaders that have leader
to follows legal factor. In Aston Martin company perspective they need to follow about
compliance oriented which helps to better attainment of positive impact that creates more
influence in internal working environment, but there is negative impact which driven
onwards strict and rigid laws along with government generates several kind of policies
which can turn capabilities into downfall.
Evaluation:
As per above Pestle Analysis in perspective of Aston Martin company where the positive
factor would be Social, Technology, Environment is one of beneficial to Aston Martin. These
factor positive on the basis of approaching different traits of peoples, advanced machinery like
Artificial Intelligence and participating in CSR activities to develop the business with productive
manner.
The negative factor Political and Economic factor would be across such changes in corporate
policy and due o inflation, recession, economic downfall or increasing of petrol price can reduce
the business growth Aston Martin company .
Pestle analysis of Jaguar :
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 Political: this factor enhance to allows stability which is important factor that affect the
companies business like Jaguar expand their business in manufacturing car. The increase
and decrease tax level can creates more sales government decision making of company.
 Economic: It is factor for enhance better essential by spending overall Jaguar payments
for better production development. The increased Jaguar reduced investment on less
borrowing where it can affect to development of Jaguar.
 Social: The trend are comprise changing to get affect the business, the automotive
companies like Jaguar where aware of better religious values to attempt certain region.
Company workers are not required values to supply better smooth suppliers of raw
material.
 Technology: This factor Jaguar is known about to using cutting edge innovation in its car
design better manufacturing. Its expertise in aluminium technology has moved to
manufacture light weighting car. As Jaguar ensuring about prospective technologies to
eliminating driving errors safe journey.
 Environmental: The Jaguar is most important which is depicts for environmental issues
arises towards manufacturing. The company is enhance to create fuel efficient car design
using aluminium. There is advanced level of diesel engines have given major uplifts of
term and power.
 Legal: As companies are follows legal factor to implement for more systemic work
regulation employee rights structure issues or manufacture motor industry. Jaguar is other
venture registered where other company are not attain their copyright and patent for
selling fake product and services.
Evaluation:
As per above of Jaguar Company the Pestle Analysis where it describe about positive and
negative factor. The positive factor can be Social and Technological as because United Kingdom
is having good scope of variety of customer where company can mapped through demographic
factor and advanced technology implies high tech machinery. Thus, Negative factor would be
Political and Economical factor which comprise about uncertainty through Brexit, inflation and
recession can optimise challenges for not attaining proper growth.
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