Contemporary Business and Management: Aston Martin Analysis Report

This report provides a comprehensive analysis of Aston Martin, a British luxury car manufacturer. It begins with an introduction to the company and its background, followed by an examination of the primary external influences affecting the organization, including political, economic, social, technological, environmental, and legal factors, assessed through PESTLE analysis. The report also utilizes Porter's Five Forces model to analyze the competitive landscape. Furthermore, it delves into the theme of cultural change and organizational culture within Aston Martin, evaluating the effectiveness of the company's response to these changes and identifying areas for improvement. The report concludes with a summary of findings and recommendations for future strategic development, emphasizing the importance of adapting to external pressures and fostering a responsive organizational culture.