Business Consultancy Report: Aston Martin's Issues and Solutions

This business consultancy report analyzes the challenges faced by Aston Martin, a luxury sports car manufacturer. The report begins with an introduction to business consulting and the specific issues Aston Martin faces, including technological advancements, safety and reliability concerns, and declining sales forecasts. It breaks down these problems, critically analyzing them in the context of competitors like BMW and Mercedes-Benz, the target market of youth and sports enthusiasts, and external factors such as political, legal, and ecological considerations. The report identifies key issues like the need for funding technological upgrades, employee skill gaps, and compliance requirements, and the impact of competition. The report concludes by emphasizing the importance of analyzing these problems to develop effective solutions, including competitor analysis, market factors, and target market analysis. This detailed examination provides insights into Aston Martin's operational challenges and strategic considerations within the automotive industry.

Business Consultancy

Table of Contents
INTRODUCTION...........................................................................................................................3
1) Specific issue faced by client along with their existing issue............................................3
2) Break the problem and critically analyse them in context of the competitors, target market,
factors that can influence them...............................................................................................4
3) The issues which are faced by the company......................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business consulting can be defined as those professional who provides expert and
professional device for a specific field and area. This individuals contain high knowledge about a
specific field such as human resources, marketing, finance, engineering and many more. This
report is composed from point view of Aston Martin as the business client that is formulating
luxurious sports cars. It was founded by Lionel Martin in the year 1913 and its headquarter is
situated in Gaydon, UK. Moreover, the report highlights on specific issue which are faced by
management while performing their operations and functions. Some specific issue will also be
highlighted in this report along with their priority basis.
1) Specific issue faced by client along with their existing issue
Aston Martin Lagonda is a British independent manufacture of Luxurious sports cars and
Grand tourers. The main aim to formulate sports cars in organisation is to develop those vehicles
which are high in speed as well as luxury also. In the 19th century organisation achieve huge
success in market due to which long term success and stability was achieved by management of
to Aston Martin for several years. But in the mid of years the major problem faced management
was due to war. It impact on several operations and functions of Aston Martin due to which
management re-constituted its all operations again. In the present scenario, there are various
challenges will be faced by management that impacts on goals and operations that impacts on
record breaking task it results organisation faced challenges that impacts on changes due to
which goals and objectives are impacted (Amelec, 2015).
According to present scenario most of the existing organisation are performing their
work at global level. This determines large number of operations and functions which are
managed and performed by management must be according to accomplishment of organisational
task and objectives. Along with this all task are performed as international rules and regulations.
Some major problem which are faced by management in their existing situation are technology
advancement, safety and reliability of program and last is reduction in sales forecast.
The existing issue which is faced by management majorly in all operations and functions
is the technological changes as it is impacting on goals and objectives of company on majority
basis. It also governs that there are drastic changes are monitored in market environment because
of implement of technological modifications in macro and micro surroundings. Along with this

the technical areas also demonstrate new and unique concepts in organisation to perform their
work within effective manner. One of the major changes that occur in the auto-mobile industry
due to technological implement is that most of the car manufactures are focused towards self-
driving cars (Lăzăroiu, 2015). This results demand of sports cars is decreasing with rapid speed
so to overcome from this challenge Aston Martin implement sports mode, regular mode and
automatic gear shifting cars in a single product due to which reduction in sales of cars is
improved.
2) Break the problem and critically analyse them in context of the competitors, target market,
factors that can influence them
The Aston Martin is a sport car manufacturer due to which they have to adopt the
technological advancement which is taking place in the environment on consistent basis so that
they can satisfy the customers. This is one of the major problem which is faced by them as the
adoption of the changes on frequent basis has impact on the operations of the organisation. To
cope up with the changing business needs it is important for them to meet up with the
requirements so that the give competitive edge to the competitors. There are various problems
which they have been facing such as safety issues which has direct impact on the sales of the
organisation (Biedenbach, Bengtsson, and Marell, 2015). In context of the issues the analysis
need to be done by the company for the competitors, target market, market factors which can
influence their operations etc.
The competitors of Aston Martin are the major players such as BMW, Audi, Mercedes
Benz etc. which pressurise them to get adopt the technology which is being emerging. Due to
this problem the various other related problems are faced by the company such as the employees
of the Aston Martin faces lack of skills for adopting the techniques. For this various training
programs are organised for the employees so that they can make them efficient enough to adopt.
This increase the cost of the company due to which they faces issues in adoption of the
technology (Fleisher, and Bensoussan, , 2015).
The target market of the Aston Martin includes the youth who are fond of sports cars and
the sports persons who are engaged in sports. Such people take into consideration the
technological advancement due to which they need to consider the changes which are taking
place. They further aims to target the female customers so that they can increase their sales. But

for catering the existing market effectively the prime focus of the target market of the Aston
Martin is to adopt the changes so that they can serve them effectively.
In addition to this various other external factors also affects the company which are to be
considered by the Aston Martin so that they can cope up with such changes. These include
various political issues as they have been operating at internal level due to which they need to
consider various implications of the government so imposed on them. Further various legal
requirements need to be considered by them so that their business does not get affected. As the
requirement in different economies varies related to the adoption of technology. Along with this
the ecological factors affects the business of the Aston Martin as the government keep an eye on
the pollution created by the vehicles and to meet with such requirements the companies need to
consider the technology with which the pollution can be reduced. All such problems lead to
increasing in the cost for the company (Gunter, and Mills, 2017).
3) The issues which are faced by the company
The company Aston Martin has been facing the issue of technological advancement which is
must for their business to satisfy the customers. Their customers are the youth and the sports
persons who use their cars and for them the quality of the products matters a lot. But adoption of
the advanced technology leads the company to faces various other related issues such as:
 The company need to arrange funds for the brining the technology in their organisation
by way of changing the processes, procuring new equipments or the software with which
the quality can be checked etc. This is most important issue which is faced by Aston
Martin due to adoption of the technological advancement as the cost is the first aspect
which is to be considered (Phadermrod, Crowder and Wills, 2019).
 The competency of the employees need to be improved so that they can adopt the
changes which are taking place and for this various training and development programs
and sessions need to be organised by the company. This is another important issue as
with the help of the employees the project can be made successful but for this they need
to consider the skills possessed by them.
 The compliance which is imposed on the automotive companies is high which they have
to meet up with. Aston Martin is being operating at international level due to which they
have to fulfil various requirements such as the requirements related to the emissions of

the smoke, restriction on the importing of the various parts which are being used in
manufacturing process (Kassem and Succar, 2017).
Also the organisation faces the threat from the competitors which has direct influence on the
operations and revenue of the organisation. It makes important for the Aston Martin to consider
the competitors analysis and on the basis of which it is identified that the competition can only
be meet with the advancement of the technology as it is demanded by the targeted customers the
most.
CONCLUSION
It is concluded from the above report that the companies need to analyse various problems
which they have facing as with the help of this they can determine the solution by analysing
them effectively. For this the analysis of the competitors of the organisation, various factors in
the market and the target market need to be done. With the help of this the influence of these
factors on the operations of the organisation can be analysed. On the basis of this the problems
are identified in a sequence which can help the organisations to consider as per their relevance.

REFERENCES
Books and Journal
Amelec, V., 2015. Increased efficiency in a company of development of technological solutions
in the areas commercial and of consultancy. Advanced Science Letters, 21(5), pp.1406-
1408.
Biedenbach, G., Bengtsson, M. and Marell, A., 2015. Brand equity, satisfaction, and switching
costs: An examination of effects in the business-to-business setting. Marketing
Intelligence & Planning.
Fleisher, C.S. and Bensoussan, B.E., 2015. Business and competitive analysis: effective
application of new and classic methods. FT Press.
Gunter, H.M. and Mills, C., 2017. Consultants and consultancy: The case of education.
Switzerland: Springer International Publishing.
Kassem, M. and Succar, B., 2017. Macro BIM adoption: Comparative market
analysis. Automation in Construction, 81, pp.286-299.
Lăzăroiu, G., 2015. The role of the management consultancy industry in the knowledge
economy. Psychosociological Issues in Human Resource Management, 3(2), pp.71-76.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
SWOT analysis. International Journal of Information Management, 44, pp.194-203.