Human Resource Report: Aston Martin Employee Motivation Analysis

This report provides a comprehensive analysis of human resource practices at Aston Martin, a British luxury sports car manufacturer. The report begins by defining human resources and motivation, then explores motivational theories such as Herzberg's Two-Factor Theory and McGregor's Theory X and Y, applying them within an organizational context. It provides an overview of Aston Martin's background, including its history and operational structure. The core of the report focuses on how Aston Martin motivates its employees through talent acquisition, employee engagement activities, rewards, training and development, and addressing employee grievances. The report highlights specific steps taken to ensure employees remain motivated, such as rewards management, performance appraisals, and fostering a positive work environment. The conclusion summarizes the key findings and emphasizes the importance of these strategies in creating a motivated workforce. The report references relevant books and journals to support its findings.

HUMAN RESOURCES

Table of Contents
INTRODUCTION :.........................................................................................................................3
A) Define about what is human resource?..................................................................................3
B) What is motivation? ..............................................................................................................3
C) Discuss at least two motivational theories in context of organisation...................................3
D) Elaborate the background about the company.......................................................................6
E) How company can motivates their employees? What steps has been taken to ensure
employee remained motivated?...................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION :
A Human Resource is a form of division of a particular business or organisation to
managing employees as well as to screening, recruiting, selecting, induction along with optimum
training and development for employee benefits program (Khan and et . Al ., 2018). As Human
Resource plays an key role to helping the companies to making trading with fast growing
business environment and a greater demand quality of employees productivity. The roles and
responsibility of an Human resource is to manage the employees personal documents through
form of MIS system, managing the leave policies, handling recruitment and joining formalities
as well as overall the salary and payroll management part with PF, ESIC and other allowances
and employment development decided through Human Resource department.
By determining the United Kingdom automotive industry known as Aston Martin plc
which British independent manufacture of luxury sports cars and grand tourers. It was founded in
1913 by Lionel Martin, having 2,450 employees are currently working with yearly revenue is
$952.4 million. Aston Martin's Human resource role is to optimising Talent Acquisition
program, enhance low compensation and reduce the communication gap (Anderman., 2020).
A) Define about what is human resource?
A human resource is a one of the practise of management activities where it is used to
manage and control the workforce as well as provide the training and development, induction
and optimise the payroll, hiring and employee engagement for better work compliance to the
organisation perspective (Armstrong, M. and Taylor, S., 2020).
B) What is motivation?
The description about Motivation is derives to the individual person's willingness and
desire to accomplish their goals. Motivation works on three main objectives that are intensity of
desire or need, offer incentives or reward towards the goal aspect and having an expectations
with the individuals in terms of performances and work productivity.
C) Discuss at least two motivational theories in context of organisation.
The role of motivation works in Aston Martin premises through leaders and managers
influence to the employees in a positive way.

Herzberg's Theory: This framework of theory is comprised in two factor way as Job
satisfaction when all needs or expectations get fulfilled successfully and dissatisfaction when
work environment or grievances are not be considered for solving purpose some organisation
workplace that develop act in independently way of each other (Berman, and et . al., 2019).
1. Motivators factors: Achievement: A satisfaction of job facilitates provides a sense of accomplishment to an
employee point of view. It generates a feeling of pride or increase the self esteem of
pursue something difficult task but it contain worthy (Chelladurai and Kerwin, 2018). As
in Aston Martin venture, they appreciate to potential or goal achiever employees in the
favour of generates valuable outcomes. Responsibility: It consists about the employees point of view who able to handle or
operates their own work task. By measure all the errors and implication who holds the
work task responsibility, similarly in Aston Martin their manager divide the work to the
eligible employees who holds and they having responsible for completing the work
objectives (Collings, Wood and Szamosi, eds., 2018).
Illustration 1: Herzberg Motivation and Hygiene Factor, 2019
Source: Herzberg Motivation and Hygiene Factor, 2019

 Work Quality: This enhance about the job description work terms to make employee
taking interest into it as well as it provide new challenging aspect to influence employee
to motivate to accomplish it successfully.
2. Hygiene Factor: Policies of Company: It derives about the norms and polices which are formulated and
structured it should be reflect the equality to every employees (Hur, 2018). In the
perspective of Aston Martin enterprise, their policies and other form of internal
compliances are shows equally treated for employees point for their benefits. Relationships: In every organisation working bullies and negative tolerance in premises
should be eliminated, unless it will disturb the organisation working environment. To
making the working environment as in positive mannerism by Aston Martin company
where they are not allows any harassment, unwanted disturbance can make distract the
employees relationship with peers (Miraja and et . al., 2019).
 Security: It is very essential about employees as they feel that their job should secure but
there is a constant procedure of lay off conducts in organisation. In Aston Martin venture
they are facilitates the surety of employees job, unless any harmful situations and any
wrong work commits through employees.
McGregor's theory factor:
According to this motivation theory it depicts about the concept of theory X and Y which
is formulated by the psychologists Douglas McGregor's where it comprise two reflection of
theory X is people having traits of dislike, dishonest and unwilling to undertake the
responsibility, while Theory Y reflects about peoples as they are very confident, actively
participate and self centred along with self motivate to organisational objectives.

 Theory X: It derives of the instrument in management that shows the traits and where in
certain organisation managers are required to provide guidance and having effective
measuring the behaviour of employee movement in premises (Ryan and Deci, 2020). As
Aston Martin are strictly eliminate employees those who having no sort of ambition and
objective to related work.
 Theory Y: In this theory factor it comprises about the people who are effective goal
oriented person who having willingness to accomplish the goals of organisation such as
high motivator workforce. Similarly, in Aston Martin praises to the potential employees
who are self motivated and their having goals to pursue the objective of organisation
effectively.
D) Elaborate the background about the company.
By taking the organisation for Human resource report is from Automotive corporate
venture. Aston Martin company, it is a British auto mobile venture which manufactured the
vintage, luxuries and sports cars and it was founded in the year 1913 By Lionel Martin (Stewart
Illustration 2: Theory X and Theory Y of Motivation by McGregor, 2017.
Source : Theory X and Theory Y of Motivation by McGregor, 2017.

and Brown, 2019). Aston Martin basically operates through three sites, the first headquarter they
operate is in Gaydon, Warwickshire, England. Another is from RAF V Bomber airlines that is
situated in one of the Jaguar land Rover's development centre, and the last is Research and
development as well as production house in St Athan as in 36 hectare the company is situated.
E) How company can motivates their employees? What steps has been taken to ensure
employee remained motivated?
As per the company perspective which has been considered for human resource is Aston
Martin company, they have set of HR polices and other compliances that derives about the
employee benefits and making their job secure. As per the Aston Martin's Human resource
manager they have practise to keep motivate their employees through Talent Acquisition,
Appraisal, Rewards and Incentives etc.
The steps which can considered to be taken for keep employee motivated:
 By conducting Employee Engagement activities in month wise to making involve the
employees in other creative and innovate activities.
 To setting some rewards management and talent acquisition program for enhancing
guidance about better performance will give some sort of rewards behalf of fulfil the
organisation objectives in the organisation (Wang and et . al., 2019).
 Enhancing Training and Development to motivate skilled and unskilled employees
skills and knowledge and encourage them to further task objectives.
 Solving all grievances and fulfil their actual professional requirement which they
entitled or deserve to be received from organisation (Stupnisky and et . al., 2018).
 It is having essential to increase their salary hikes and incentives or bonus in terms of
performances which brings favourable outcomes, as well as timely conduct of
performance appraisal that will generate the motivation factor to individual employee.
CONCLUSION
In the above report of Human Resource it comes as to conclude by describing the
description about Human resource in detail in general and organisation perspective, another breif
information related to motivation introduction along with two theories explains in context of a

company and ow the motivation theories can helps to make influence to employee for being
motivated. To highlight about some important description about company which considered in
the report. At last the explain about the factors which undertaken by company t making making
their motivated in positive manner.

REFERENCES
Books and Journals
Anderman, E.M., 2020. Achievement motivation theory: Balancing precision and
utility. Contemporary Educational Psychology. p.101864.
Armstrong, M. and Taylor, S., 2020. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Berman, and et . al., 2019. Human resource management in public service: Paradoxes,
processes, and problems. CQ Press.
Chelladurai, P. and Kerwin, S., 2018. Human resource management in sport and recreation.
Human Kinetics.
Collings, D.G., Wood, G.T. and Szamosi, L.T. eds., 2018. Human resource management: A
critical approach. Routledge.
Hur, Y., 2018. Testing Herzberg’s two-factor theory of motivation in the public sector: is it
applicable to public managers?. Public Organization Review. 18(3). pp.329-343.
Khan and et . al ., 2018. Predicting the acceptance of MOOCs in a developing country:
Application of task-technology fit model, social motivation, and self-determination
theory. Telematics and Informatics, 35(4), pp.964-978.
Miraja, and et . al., 2019. Applying Protection Motivation Theory To Understand Generation Z
Students Intention To Comply With Educational Software Anti Piracy Law. International
Journal of Emerging Technologies in Learning (iJET). 14(18). pp.39-52.
Ryan, R.M. and Deci, E.L., 2020. Intrinsic and extrinsic motivation from a self-determination
theory perspective: Definitions, theory, practices, and future directions. Contemporary
Educational Psychology, p.101860.
Stewart, G.L. and Brown, K.G., 2019. Human resource management. John Wiley & Sons.
Stupnisky, and et . al., 2018. Faculty members’ motivation for teaching and best practices:
Testing a model based on self-determination theory across institution
types. Contemporary Educational Psychology. 53. pp.15-26.
Wang and et . al., 2019. Travellers' self-protections against health risks: An application of the
full Protection Motivation Theory. Annals of Tourism Research. 78. p.102743.