Gender Pay Gap Issues at Aston Martin Lagoda: A Business Study

This report examines the issues of equality and diversity, specifically focusing on the gender pay gap at Aston Martin Lagoda. It begins with an introduction to the concepts of equality and diversity and their importance in the workplace, followed by a discussion of the project's aims, objectives, and research questions. The report outlines the project management plan, including initiation, planning, execution, monitoring, and closure phases, and highlights the advantages of effective project management. It details the project's scope, steps in the initiation phase, and various project management tools such as Gantt charts and work breakdown structures. The report also explores research methodologies, including primary and secondary research methods, and discusses data collection techniques. The study provides a detailed analysis of the gender pay gap, its impact on the company's performance, and strategies employed by Aston Martin Lagoda to address these issues. The report concludes by offering recommendations for improving the company's practices, based on the findings of the research and the investigator's experiences. The report uses a business project framework to manage and analyze the issues.

Managing a Successful
Business Project

Table of Contents
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1. Concept and Initiation..................................................................................................................1
2.0 Project aims and objectives...................................................................................................1
2.1 Project management..............................................................................................................2
2. Definition and planning...............................................................................................................3
2.3 Initiation of the project planning phase.................................................................................3
3. Launch and Execution .................................................................................................................6
3.1 Project execution phase.........................................................................................................6
3.2 Field work.............................................................................................................................7
3.3 Ethics, relatability and validity.............................................................................................7
Gathering and Collecting data and material ....................................................................................7
4. Performance and Control...........................................................................................................11
5.1 Communication outcomes...................................................................................................11
5.2 Convenience arguments......................................................................................................11
REFERENCES..............................................................................................................................13
APPENDIX I.................................................................................................................................14
APPENDIX II................................................................................................................................16

TOPIC
“Current issues arising due to equality and diversity at work place. A study on Aston
Martin Lagoda.” A study on Aston Martin Lagoda.
INTRODUCTION
Diversity adverts to the combination of several culture, beliefs, values, religions,
languages, race, caste, tradition and others. Whereas equality consists treating all the workforce
equally in term of culture, language, religion, ethics, colour and others. Therefore, these two
conception are advised as most integral component within a company as it instantly affiliate with
accomplishing maximised extent of productivity and profitability in a better way (Athanasoulias
and Chountalas, 2017). Moreover, diverse employees modify a formation to keep a healthy
workplace culture and also enable them to cope up with all sort of challenges or risk in a
creative and innovative manner without and issues. In regard of this project, Aston Martin
Lagoda has been considered which is a British independent manufacturer of Luxury sports cars
and grand tourers. This company was established in 1913 by Lionel Martin and Robert Bamford.
The firm is headquartered in Gaydon, Warwickshire, England and operate its business a cross the
world. In this project, it consists project aims, objectives, project management plan and its
different aspects. Various research methods of data collection will discuss and interpreting the
information with the utilisation of several tools and techniques. Lastly, offering, effective
suggestions for improving the quality of project and company's execution as well as
manufacturing reflecting which is based on the investigator experiences while processing the
entire projections actions.
1. Concept and Initiation
2.0 Project aims and objectives
Aims
“To determine the gender pay gap issues associated with equality and diversity at work
place.”
Research objectives
 To study the basic concept about gender pay gap issue of equality and diversity at work
place.
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 To ascertain the impact of gender pay gap on overall performance of Aston Martin
Lagoda.
 To determine the ways and strategies use by Aston Martin Lagoda to deal with gender
pay gap.
Research questions
 What do you understand by the basic concept about gender pay gap issue of equality and
diversity at work place?
 What is the impact of gender pay gap on overall performance of Aston Martin Lagoda?
 What are the ways and strategies use by Aston Martin Lagoda to deal with gender pay
gap?
Milestone and project schedule
This prospect is an integral component in investigator study as it assist researcher to
monitor and evaluate their overall work process in context of attaining the aims in set time period
without any kind of failure (Banerjee, 2016). In regard of this research, the investigator found out
that this projection will be accomplished within 6 months of time frame in effective and efficient
way.
2.1 Project management
It refers to the activity of initiating, planning, performing, controlling and closing the
work and task of the group to accomplice especial goals and attain particular success criteria at
the nominative time. It involves five phases of project management like initiation, planning,
execution, monitoring and closing.
Project initiation- It is the first phase in which the administrator of the company specifies
and justifies about the resources that will be use for accomplishing the task. In addition to this, it
also refers the rationale behind chose specific business cases as well as the estimation of the
potential financial benefits.
Project planning- Within it, administrator take an initiative to manufacture a detail plan
involve of time frame, origins, quality, communication and others (Bartlett, 2017). With the
assistance of it, project administrator can provide guidance to its team members in easy way and
can also attain the objectives in effective manner.
Project execution- In this phase, the project manger perform the desired plan between
workforce and assign roles and responsibilities according the skills and cognition of the
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employees. It consists deliverables within point in time, obtaining needed resources etc. to carry
forward the utility without any issues.
Project monitoring- In this phase, the project administrator make an effort to determine
whole working execution of the group members and supported on that take effective course of
action (Bell and Harrison, 2018).
Project closure- It is the final stage of project management in which the administrator
assume final work of group members which they exchange to targeted stockholders and target
audiences in order to execute sustainable maturation or improvement.
Importance/Advantages of project management
It develop the chances of accomplishing the desired outcomes and help in gaining a new
appearance on the projection that how it fits with the business plan of actions. Project
management is important because it assures that what is being delivered, is right and will deliver
real value against the business growth options.
2. Definition and planning
2.3 Initiation of the project planning phase
The planning stage is when the project plans are attested the project production and
necessities are explained and project schedule is generated. It consists creating a set of plans to
assist direct the group by the implementation and closure phases of the project. In regard this
investigation, the area which is concentrates is one of the common problem in most of the
organisation like gender pay gap and it unfavourably affect the organisation's brand image
among rivals. Therefore, the scope of this report is wide as it assist investigator to offer effective
solution for further examination and also for diverse publishers. In relation to projection
administrator, it enable them to apply best strategic determination in context of improving the
profitability and productivity ratio.
Steps and documentation in initiation phase
It is the first phase in project management plan in which it monitor the resources which
are needed for culmination of the project and also communicates (Routledge.Halibozek and
Kovacich, 2017). Whether it is executable and not. It consists six steps which are mentioned as
beneath:
 Development of business case
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 Undertake a feasibility study
 Producing a project charter
 Appointing the projection group
 Setting up the project office
 Perform a phase review
Project development plan
Time scale- This element is affiliated to those factors which states that the techniques
which are utilises by the investigator for the completion defined work and task in adequate
manner (Buttrick, 2018).
Time management- It is explained as an activity or style of planning, performing,
conducting particular actions with an attentive of improving the quantity of output among
targeted market in a revised way.
Cost- It is the monetary value which obtain in the procedure of organising a specific
investigation and examination with the motive of attaining best outcome in set time frame.
Quality- It is the component which is relate with the quality and relevancy of the
projection in term of collecting he data. With the help of it, projection administrator can place its
brand in a good position.
Change- This component indicates to those aspects in which it signifies that the ability of
project administrator to enforce the relevant changes in project in order to accomplish required
extent of profitability.
Risk- It is explain as the possible for irrepressible failure and any unsure circumstance or
situation which create impact upon the entire projection result and efficaciousness.
Work Breakdown structure
It is a systematic and organised process in which entire work and task devised in to
several small actions with an aim of accomplishing the goal in an efficacious manner. In addition
to it, it benefits the investigator to define and conduct the task and work in a developed manner.
Apart form it, it also assist them to find out the possible scope of threat and offer effective and
reliable solution.
Gantt Chart
It is a horizontal bar chart which embrace the actions that will take place and also the
time period for the competition of the task in a good position (Cleden, 2017). In addition to it, it
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assist them to plan, coordinate and track particular work within the projection that improve the
overall proficiency in an developed way. In relation to this project report, investigator apply
Gantt chart that appoint them to bring high extent of coordination, cooperation within the group
members in order to vantage rival benefits.
Business plan
Scope statement- In regard this research, it has large scope as the idea which is highlights
is one of the main challenge in a company (Dutta and Bose, 2015). With the assistance of it, it
enable researcher to take out the efficacious solution for gender pay gap that can also be effective
for several other scholars at marketplace.
Work breakdown structure- In context of this investigation report, the researcher make
utilisation of this component as it help them to allot roles and responsibilities between group
members that direct them to accomplish the task in an effective and adequate way.
Schedule- In regard to this research project- its whole actions is properly conducted and
systematic that provide advantages to researcher to carry forward the activity in a very smooth
and clear manner.
Budget- For completing the projection, the investigator monitors the market trend and
level of the competition cause of which, researcher come up with a budget of approx £3
thousands.
Quality- Within it, researcher collect all the required and efficient data for completing
this project that aid them to develop the best quality of result among selected representatives in
an effective way.
Human resource plan- For performing this investigation, investigator selects well skilled
and knowledgable workforce who are able to use their effective ideas and assist them to get
relevant outcome within existing marketplace.
Shareholder list- In it, the stakeholder of the project workers, members who are
consisted in project, seniors, administrators.
Communication- Under it, the researcher locomotes the distinct and clear flow of
abstraction which appoint to overcome the issues of cognitive state and expression between
group members that develops overall productiveness ratio (Glukhov, Ilin and Levina, 2015).
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Procurement plan- In it, the researcher assign the available origins that help them to
accomplish higher extent of profitability within appropriate and adequate manner in given time
period (Hillson, 2017).
3. Launch and Execution
3.1 Project execution phase
Research methodology is a particular manner or technique used for identifying,
analysing, processing and selecting information. It is related with gathering data and considered
as an important element in process conducting research operation. Research methodology is
divided into two broad categorises qualitative and quantitative. But, there are other ways too
which is present in marketplace for conducting research and which enables researcher to obtain
required and effective data. Some of the research methods are elaborated below including
qualitative and quantitative.
Primary methods- The purpose of primary research method is to gather information and
find answers to those questions which are not asked by anyone before, they just came in mind of
researcher. It is basically, collecting some data for the first time for development of a study or
understanding (Rowden, 2017). Primary research method is more time consuming as compared
to other as researchers start from very beginning for finding entirely new solutions. It is also a
very costly procedure but beneficial for entities if research results obtained are effective.
Secondary methods- In this research form the data already exist in market the researches
just collects and sort those information which they require. In other words, the answers they
require are already available in marketplace, the investigator do not put any extra efforts. It is
less costly in comparison with primary method and also very less complicated. Internet is the
best tool for data collection, by which data is collected in just some clicks. The thing which takes
a lot of efforts is the sorting the data as volume of information available is huge. Researchers
have to identify their requirements and sort data accordingly.
Qualitative- It is the process by which investigator finds answers of “Why” instead of
'What”. This phenomena of data collection relates and depends on direct experiences of human
beings and it seeks data in depth with detailed inquires. The main areas on which qualitative data
focuses on is individuals, societies and cultures (Newton, 2016). Qualitative data and knowledge
gained from it is subjective in nature rather than objective, researchers learn from the participants
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to ensure trustworthiness. It allows the researcher to study in detail with proper depth, this data is
more about quality instead of quantity.
Quantitative- It is defined as a systematic research method which focuses on collecting
quantifiable data. In other words, Quantitative information is all about numbers, facts and
figures, it do not concentrate on words their main attraction is statistics and figures. Researchers
can use various tools to gather quantitative data like, online surveys, questionnaire and online
polls (Nicholas, and Steyn, 2017). These research methods are primary and secondary both but
very effective if properly analysed and effectively used by the company.
3.2 Field work
Sampling- It indicates an activity of choosing representatives from a large population. It
is diversified in to two manner like profitability and non-profitability. In context of this
projection, researcher uses random sampling method which is part of profitability sampling. The
sample size for this report 20 representatives who are the employees of Aston Martin.
3.3 Ethics, relatability and validity
In context of this research project, the researcher function the entire procedure and view
in a very ethical way as the information which has been formulated for data gathering is
conveyance and are not personalized to any person. Moreover the sources, which it has been
utilised for getting information is authorised and valid that direct them to form a developed
extent of investigation document into exiting marketplace (Nohria, 2017). Apart from it, in
regard of relatability, the data which has been utilised for this investigation is amply reliable and
accurate that vantage them to generate effective result in a set time frame.
Gathering and Collecting data and material
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Q1. Are you familiar with the conception of gender pay gap?
(a) Yes
(b) No
Q2. Do you think that gender pay gap influence workforce execution within the
workplace?
(a) Agree
(b) Disagree
Q3. What are the plan of actions which Aston Martin can use into its functional unit for
overcoming the gender gap issues?
(a) Clarity in salary
(b) Encouraging female entrepreneurship
(c) Mentoring programs
Q4. What are the challenges that Aston Martin suffer while imposing the equality within
its business utility?
(a) Employee attitude
(b) Workforce turnover
(c) Resistant to accept
Q5. What are the ways which respective company can adopts to resolve the problems
while processing the equality in workplace culture?
(a) Offering equal growth and development platforms
(b) Training and development sessions
(c) prioritising workforce work life balance
Q6. What are the reason behind developing gender pay gap between workforce?
(a) Unequal growth options
(b) Discrimination in pay
(c) Unethical behaviour
Q7. Why it is essential for Aston Martin to reduce the issue of gender pay gap from
workforce?
(a) Intensify productivity
(b) Develop employee engagement
(c) Improve personnel involvement
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Q8. Provide suggestions in context of respective company to maintain a better quiality at
workplace.
Theme 1:
Q1. Are you familiar with the conception of gender pay gap? Frequency
(a) Yes 12
(b) No 8
Interpretation- Form the above mentioned visual communication it can be analysed that within
the population of 20 people, 12 are familiar with the concept of gender pay gap whereas
remaining 8 are not aware with this conception.
Theme 2:
Q2. Do you think that gender pay gap influence workforce
execution within the workplace?
Frequency
(a) Agree 13
(b) Disagree 7
9
(a) Yes (b) No
0
2
4
6
8
10
12
12
8
Frequency

Interpretation- As per preceding defined graph, it can be summarised that among the sampling
of 20 individuals, 13 are agreed with that gender pay gap create impact upon m employees
performance when they are working in the company. Whereas remaining 7 are disagreed and
they viewed that does not affect the workers performance or their work in the company.
Theme 3:
Q3. What are the plan of actions which Aston Martin can use
into its functional unit for overcoming the gender gap issues?
Frequency
(a) Clarity in salary 8
(b) Encouraging female entrepreneurship 7
(c) Mentoring programs 5
Interpretation- From the mentioned statistical information, it can be concluded that between 20
responders 8 are viewed that clarity in salary is a strategy which can be used by the respective
firm in its functional areas to over come the issue of gender pay gap. Whereas 7 representatives
10
(a) Agree (b) Disagree
0
2
4
6
8
10
12
14
13
7
Frequency
(a) Clarity in salary
(b) Encouraging female entrepreneurship
(c) Mentoring programs
0
1
2
3
4
5
6
7
8
8
7
5
Frequency