Examining Global Economies and International Markets for Aston Martin

This report examines the influence of global economies and international markets on Aston Martin, a British luxury sports car manufacturer. The study begins with an overview of globalization and international business, emphasizing the significance of global expansion for business growth. It then delves into Aston Martin's background, aims, and objectives, including its strategies for managing its competitive edge in the global market. The literature review explores the effects of globalization on Aston Martin's growth and expansion, along with various strategies the company can employ to maintain its competitive advantage. The methodology section outlines the research approach. The report also addresses key research questions, such as the concept of global economies and international markets in relation to a business, the effects of globalization on Aston Martin's growth, and strategies to manage its competitive edge. The report highlights the importance of understanding global economic concepts and international market dynamics for business expansion, emphasizing the need for businesses to adapt to cultural, linguistic, and regulatory differences. The study also explores how Aston Martin can leverage globalization to acquire capital, build efficiency, and attract business operations in the global market. The report concludes with a discussion on sustainability, brand image, and the importance of a unique business model to attract customers and maintain a long-term presence in the global market.