This report provides an analysis of Aston Martin, a British car manufacturer, focusing on its historical context, current strategies, and future prospects. The report explores the company's journey, including its early years, financial challenges, and technological advancements, such as the adoption of lightweight materials and the move towards electric vehicles. It emphasizes the interconnectedness of innovation, knowledge, and skills within the company, highlighting how these elements contribute to achieving business objectives and gaining a competitive advantage. The report also examines factors crucial for Aston Martin's success, including competitive advantage, increased sales, waste reduction, and brand value. It further identifies key skills like creativity, problem-solving, and risk-taking as essential for fostering innovation and organizational growth. The report concludes by referencing the student's personal skills and experiences in the context of the Aston Martin's business environment.
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