Marketing Report: Aston Martin vs Jaguar, Marketing Mix Analysis

This report provides a comprehensive analysis of the marketing strategies employed by Aston Martin and Jaguar in the competitive automobile industry. It begins with an introduction to marketing concepts, emphasizing the roles and responsibilities of marketing within an organization, particularly in ...Read More

Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1.............................................................................................................................................1
P1. Discuss the role and responsibilities in the regarding of marketing in context of
organisation............................................................................................................................1
M1. Interpret the roles of marketing in the business oriented environment...........................3
P2. To making detailed elaboration about the facts in existence of marketing in organisation
matter......................................................................................................................................3
M2. Through examine of the importance of interrelationship between marketing and other
financial units of organisation units.......................................................................................4
D1. Critically the analysation part of marketing function that driven the interrelates with the
organisation............................................................................................................................4
Task 2...............................................................................................................................................5
P3. Having the detailed differentiate in the organisations through implies the marketing mix
process to enhancing the marketing planning in process to gaining the objective of
organisation............................................................................................................................5
M3. By proper estimate methods to applied the organisation business objectives can be
achieved..................................................................................................................................9
Task 3...............................................................................................................................................9
P4. To formulate the effective marketing plan for the organisation performance basis criteria.
................................................................................................................................................9
M4. By implement the briefly evidence based marketing plan for organisation.................12
D2. By Designed the strategic marketing plan which implies the marketing mix factor.....13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
A Marketing is a conceptual procedure to trading of product an services in the background
of specific organisation in the terms of promoting, advertising, selling and distributing, buying
within the related to the consumers. As it regulates its product to the those customer who are
mainly considered to the needful as well as the requirement to identified the behaviour, traits
along with the taste and preference through all these factor are representatives towards the
marketing of the product. It having various form of activities that driven to making a better and
healthy relationship with the investors and clients to scrutinize for retention purposes in long
term period (Pricilla, 2019). As this report is forming in the organisation opted Automobile
industry for identify the marketing role, substance as well as their importance exists in the
competitive market for the product and service specification.
Introduction about company
In the United kingdom consideration where many automobile ventures are the highly
constructive as well as their many form of infrastructure in marketing existence to which it helps
to generates the awareness about the organisational product and services that prevails more
invites to the customer interaction. On that note the Aston Martin Lagonda Global Holding plc
is the British individual manufacturing of luxuries and sports wheels or cars, as it was founded in
the year of 1913 through complied by the Lionel martin and Robert Bromford, in Gaydon,
England United Kingdom. It is the most proficient multinational automobile company where
many potential and effective skills of technical employees are working from worldwide
perspective.
Task 1
P1. Discuss the role and responsibilities in the regarding of marketing in context of organisation.
The major meaning of the marketing is assorting to handling the product promotional
activities towards the customer basic deliverables, on that every organisation is having first
priority is to conducting the a well effective marketing research that proven towards the
procuring the information facilitates about the particular marketing promotional aspects of the
organisational agenda to accomplish every inch of objectives (Haywood, 2019). The significance
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of the marketing role and capabilities are having a strong validity in the environment of business
oriented perspective.
 Constructive of the Strategic Planning: On the succession planning of the organisation
like Aston Martin having a importance to making a strategic plans for the couple of
attributes related to the marketing regulation that prevails about the best optimum
alternative to implies of the strategic plans to rectify the better decision making as well as
it need to getting the monitored in the competitors high valuation of performance and the
trending in the market to which supports to applicable in their system to enhancement the
changes by formulating and implementing about to measured the benefits as well as the
scope of opportunity and growth would probably nourished through the employees
proficiency and efficiency to new clients and style (Proctor, 2020).
 To Conducting the marketing research: The prominent process of establishing of
marketing enhancement of conduction research that would able to allows the outcomes
regarding with the information current trend of the organisation perspective environment
(Kuntonbutr, 2019). On the perspective of Aston Martin Company they pursued their
strategic approach of their marketing research to identify the probability of the
opportunities and challenges which would comes under the reflection towards getting
ample of knowledge in reagrds of the automobile rules and regulation around work in
policies that covers the proceeding to the professionalism work of the company
objectives perspectives.
 To Adapting the new upgradations: With the proper analysation of the marketing
scenario where the company need to update about each and everything that regards of the
business oriented that prevails to obtain the major consequences on the basic outcomes
fluctuation through getting the performance related with the employees and company
growth along with market introduced new technique as in form of resources that is the
part of adaption by the company like Aston Martin they have adapted the many
machinery related equipment that supports to getting work pressure reduces as well as it
generates the flexibility through the employees performance deliberately and gained the
aspects which are highly essentials for the Aston Martin perspective.
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M1. Interpret the roles of marketing in the business oriented environment.
The above analysation is the represent the facts about the basic need and importance
about the marketing roles and responsibility in the Aston Martin venture that regulates their
information regarding some factors like marketing research, strategic planning and other
procedure of the some sort of business activities objective which makes the flexible enough in
terms of employees working styles that helps to eliminates the unwanted pressure. To rectify
about the major proficiency that requires the major conceptual findings towards the consumer
behaviour along with internal and external environment of marketing essentials that improvised
the procedure of working objectives.
P2. To making detailed elaboration about the facts in existence of marketing in organisation
matter.
By highlighting about the roles and responsibilities of the marketing progression in eth
organisation specific task oriented that defines to the major conceptual identity where the
marketing team is supports the Operational and Administrative management activities work
aspect that derives the successful accomplish the target and objective in the valid period of time.
Through the Aston Martin having some initial working aspect which actually driven their
marketing objectives in formation of the better infrastructure to manging the external outputs
assigned terminology within the marketing aspect fulfilled. Some of the following contains the
two basic roles of marketing in the organisational context are as follows:
 Marketing relation with Financial Activities: To mange the effective source of finance
activities that driven the funds and finance management of company regulates their
monetary work as in the procuring the liquidity as in form of the savings that fluctuates to
managing the further aspect of the objectives which helps to procure the money recover
in occurred due to financial crises during in the year ending (d'Alessandro and et. al.,
2020). By the perspective of Aston Martin they have systematic working coordination
between marketing and operational management that they scrutinize each other work
related to managing the clients and monitoring the money investment planning conducted
by the financial terminology as they can achieve their day to day targets in following
period of time duration .
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 Role in Administrative department activities of marketing: The practises of
administrative working aspect in management procedure which is driven the factor of
employees competency or skill and knowledge basis as in the organisation perspective.
While in Aston Martin the role of marketing as it plays an important role to managing the
advertisement of the resources and recruitment factor that helps to managing the Human
Resource management objectives that only having to hiring the candidate and promoting
the Aston Martin company description as they are providing related with the job
information to attract the many people to be hired as per capability basis, in which
marketing influence to making awareness through digital media platforms while
administrative management are also provides the manpower to the marketing departmnt
as they can increase their proficiency.
M2. Through examine of the importance of interrelationship between marketing and other
financial units of organisation units.
The propaganda of marketing relationship in organisation working department in
Operational and Management working attributes where they put basic information scrutinize in
the flexible formation to measured the coordination and reduces the overload of working
regulation in terms of stress and targets fulfilled in short span of time. It highly fluctuates the
orientation related with the objectives accomplish with the support of assigned task and
procuring the financial as well as the managerial responsibilities to generating the optimum
utilisation of resources that driven into majorly key importance delivered.
D1. Critically the analysation part of marketing function that driven the interrelates with the
organisation.
To highlight the major segmentation of the marketing role and responsibilities in term of
supporting in the internal and external aspect of organisation that derives the high proficiency to
assorting of marketing research information that would bring the optimum knowledge of
business objectives fulfilled as well as the operational and administrative department factor of
the organisation the responsibilities of marketing is to making working volunteer and guidance
related to support the task through better coordination where to achieve the outcomes.
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Task 2.
P3. Having the detailed differentiate in the organisations through implies the marketing mix
process to enhancing the marketing planning in process to gaining the objective of
organisation
In the segmentation of the marketing part the major role of the necessity of the
marketing mix which drives related to the basic handling procurement of the specific
organisation attribution in terms of market performance of its own product and scope availability
in the competitive advantages of marketing environment by the support of factor includes in
marketing mix as Seven Ps (Barron, 2019). The description of Seven Ps are price, place, product,
promotion, physical evidence, people and process which lead to implementation of most
effective strategies and tactics to persuade the consumers. As the company is considered the
Aston Martin which driven in the regulatory of the automobile industry environment scrutinize
within opting the high competitor through the marketing presence of challenging and
opportunities as in probability nature which is operated from the United Kingdom policies
mannerism (Hanlon, 2019).
As the following is consisting the comparison between of Aston Martin and Jaguar company
who are rivalry in automotive industry and mapping their marketing mix systematic approached
through provided below:
Marketing Mix Aston Martin Jaguar Enterprise
Product The Aston Martin is venture
which manufactured the
product as in vehicle in pattern
of model as in luxuries and
sports car in Roadster
designed as in highly
customised formation where
the customer are those
considered who are having the
high passionate of expensive
and luxuries cars preferred.
They are in believe to creating
the better concept of desirable
of flexibility and smoothness
of fast and luxuries vehicles as
well as sports car designed in
the premium model as to
attract those who have high
power of buying capacity as
well as the people who are in
positioning to premium cars of
product purchased in the very
low specification, high
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technological and making the
benchmark positing in the
competitive towards the
customer.
Price Having the effective pricing
strategy in the competitive
market of Aston Martin
company as they procure the
price enhanced in the high
formation of vehicle on that
basis they have introduced in
the high price in upper level of
customer as they did not
promote the lower or
economic range of price as it
will impact on their brand
image as it incurred high
proficiency of the
technologies inherent in their
vehicles (Pätzmann and
Busch, 2019).
The Jaguar company are the
most high prominent of the
introduced their upper level of
premium pricing where they
are not ever represent the
lower rates they do not take
any form of chances where
their premium customers get
distracted. The Jaguar cars are
very expensive in nature in
manner of starting prices are
above lakhs, not only that they
having their maintained cost
are much higher as compared
to purchased but it generates
the luxuries featured facilities.
Place As the Aston Martin having
their availability of their
showrooms are in worldwide
segmentation, into maintain
the infrastructure of Aston
Martin in the market through
which they opened their
showrooms and stores in near
by rich locations where they
can easily operates their
A Jaguar Company has put
their stores and showrooms
are highly activated in Porsche
areas as the high industrialist
and rich bearer people are
connected to buy the
experience of Jaguar
Company. Their selling and
distributions are very
proficient enough as in
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venture through allocating
customer can reach in easier
way. Aston Martin are
succeed to delivered their
services towards their
customers as they get highly
influenced towards the needs
of their clients and pitch the
correct formation of the
product of vehicle and where
they easily provided them near
by stores.
punctuality driven to not get
disappointment to their
customer. Jaguar are highest
growing in the Asian countries
where they deliver the
effective source of
performances and experienced
(Lippold, 2019).
Promotion The procedure of promotional
activity of Aston martin as
they follows still the old
fashioned culture that to
posting to posting their
holding in streets and rich
locality as well as they have
get to influenced of digital
platform where they are
effectively opted the online
digital marketing along with
the magazines are highly
preferred to making posed
their advertisement as because
many business man and
industrialist are highly go
through with the
professionalism brochure of
automobile information get to
Jaguar company get to
influenced by making to
generating their advertisement
in the digital media platform
as well as the offline
advertisement that get through
more influenced the people
such as newspaper, magazine
along with quality of
influenced towards the brand
recognition in upgrowing in
the market.
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scrutinize other sort of
information.
People In Aston Martin company
having the peoples are
connected through widely
range of 2,270 employees are
get to linked with Aston
Martin family or more than
that through globally.
As per the records of Jaguar
Company having the presence
of proficient behaviour of the
563.1 thousand employees are
highly connected within their
current situation. Through
world wide they involves the
2,450 above manpower
generates in the yearly basis.
Process The systematic procedure of
the Aston Martin is to getting
task assigned completion
through effective sources of
Informational technological
mannerism where they get to
scrutinize many aspect of
resources attribution where it
involves the proficiency of
employees get to accomplish
their targets to fulfilment.
By improvisation in daily
basis they enhanced the basic
professionalism training and
development to their
employees in which they can
procure their efficient way of
technical and resources which
are available assorting for
optimum utilisation and get to
targets achievement in the
provided duration of time
allotment.
Physical evidence The physical element of the
Aston Martin company is well
framed in the market where
people easier to get know
through logo, substitutes,
website and equipment
resources by enhancing
through online portals on
The description about the
Jaguar Company physical
appearances through their
online websites and logo
which indicates about the
socialise and having their
limited stores and equipment
brochure which is easier to
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which they get attract clients
by providing the best
outsourced of product. In the
automobile sector where the
Aston Martin company is get
to performed better for their
selling of their vehicle through
worldwide (Weller, 2019).
assort by consumer and clients
through it for gain the
information about company in
the globally factorisation.
M3. By proper estimate methods to applied the organisation business objectives can be achieved.
On the above description about the organisational based marketing mix through regarding
with Seven Ps are highly considered in the favour of the Aston Martin and its high influencer
competitor Jaguar Company are internationally deliberate their goals of business oriented in
regards of the basic information scrutinize to measured the performance criteria of the price,
place, product, promotion, physical evidence, people and process which lead to implementation
and mapped the scope, opportunity and issues which would create in the competitive market to
accompanied the advantage in the elegant formation of procedure. While, through marketing
mix it helps to generates the proficient information about Aston Martin that it high influenced in
positive way as better goodwill and performance but also facing many challenges in form of
other competitor company like Jaguar who are similar segment and performed in high
proficiency manners.
Task 3.
P4. To formulate the effective marketing plan for the organisation performance basis criteria.
By the demonstrate the basic marketing plan for any organisation is to making the
further aspect in terms of the information generates overall strategic formulation that provide
steh alternative business models in manner of approaches to rectify the persuasion to implement
the high source of process in systematic mannerism. The effective marketing plan is a tools as
well as the techniques which deliberately performs in the shape of analysation the internal and
external source of market environment where the Aston martin company manger and leader
9

would investigate the facts and findings approached their professionalism attributes of positives
performances that driven by the employees.
Description about the Company
` Many multinational automobile companies are available in the competitive market which
are highly influenced as well as marketing performance are assorted through their capacity to
retention the customer and market share (McCabe and Weaver, 2019). On that for this part of the
report the company is considered is Aston Martin Lagonda Global Holding plc is the British
individual manufacturing of luxuries and sports wheels or cars, as it was founded in the year of
1913 through complied by the Lionel martin and Robert Bromford, in Gaydon, England United
Kingdom. Following there is elaboration about the mission, vision and objectives are below:
Mission:
As the Aston Martin having their simple formation of the mission statement that is to
manufactured the best model in the every area of the their business. They will accomplish the
customer expectation by providing them their desirable ride of experience.
Vision:
To being like in the behaviour of positive attributes in the following manner:
 Integrity.
 To provide the service to their customer in Servant Attitude.
 Favour of Accountability.
 To enhanced the constant behaviour of Improvement.
 Team work and work at Fun aspects.
Objectives:
To making the best model designed cars and proficiently manner to deliver the services in
the uniqueness as they are considered to making their objectives fulfilled by the workforce of
their effective source of capabilities along with provided them a better quality of services which
makes attract to the clients.
Marketing STP Analysis of Aston Martin company:
It is the propaganda of come across in the marketing system to produce the better
managerial aspect of company measured of nature and its behaviour , to making choices of their
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customer as well as the high proficiency of the marketing proficiency. In the background of the
Aston Martin they are providing their specification in which they mapped their market as well as
customer in the competitive advantages for accomplish their basic targets.
Segmentation: The format of market segment as in Aston Martin company it supports to
mapping the customer buying capacity and high market size in which it get to highlight the scope
of business regulates to purchasing power and can affords the quantity or quality of the product
behaviour. As they have provided the platform that in which the customer can reach within the
Aston Martin community through online as well as offline factor to making easily making their
interaction as they have dealing within the Luxury and Sports cars (Fill and Turnbull, 2019).
Targeting: In the getting identification of Aston Martin targeted customer where they easily get
to reinforcement to selected the upper class of premium customer featured behaviour where they
manufactured their product and services in the terminology of the expectation which their
customer driven.
Positioning: It having a proper optimum professionalism of the company which has been
delivering the high factorisation of effective value to customer and for many years through
clashing with the competitors who are deliberately focused to gained maximisation of profit as
well as the market share in luxury featured of segmentation.
Monitoring and Controlling:
The perception of the competitive market strategic approaches for maintaining the check and
influenced on the performance basis as per the quality of product and services factor. The
employees productivity also concerned for the Aston Martin company because they hard work
and dedication generates the efficient way of attributes which they driven into basic formulation
of training and development and get to interacted with the high gained customer. The Aston
Martin company focused to driven the controlled expenses which accumulated in the positivity
along with to not negotiate making evaluated in the clients other wise they have to deals with
their brand declination.
The Effective Source of the Marketing plan in the favour of the Aston Martin:
 As the company Aston Martin can be facing the challenges in the high competition of
market on which they have increase their bargaining power of the customer where they
can easily convincing their clients to retain purposes and making it flexible way to
11

deliver their desirable vehicle, as it will surly provides some sort of decreasing factor in
branding but it will obtain the efficient source of manpower (Hanlon, 2019)
 They have to merged with some efficient or potential company for getting the more
market share as it will generate the profit as well as the more opportunity related with
the investment, different sources of networking enhancement improvisation in the
competitive market.
 By opened the Aston Martin showrooms in complex high structured areas where people
are having efficient enough of buying capacity in a easier way that will increase the
goodwill factor. They have also conducted the marketing research activity where tehey
need to convinced more investors to invest in their market share as they are
continuously facing more declination in the optimum share market.
 They have to abiding all the rules and regulation of United Kingdom or other countries
polices norms factor where the most challenging and barriers aspect is BREXIT market
which has implement more issues related with the company perspective.
M4. By implement the briefly evidence based marketing plan for organisation.
To making the detailed investigation the Aston Martin company performance as they are
facing rigid issues and decreasing factor of performances as well as the growth factor as they
need to have merged with some other automobile company who is proficient enough in the
automobile competitive market, as it will enhanced their all issues related with market share and
growth factor basis improvised. The most challenging aspect is in United Kingdom that is Brexit
Market which enforced to represent the high form of conflicts as well as the it not making allows
to procuring the business through outsides influencer (Pätzmann and Busch, 2019). As it
structured the basic information generates about the Aston Martin can easily presumes their
marketing strategic plan in different way of considered their STP factor as well as investment
aspect to be fulfilled in positively manner.
D2. By Designed the strategic marketing plan which implies the marketing mix factor.
As the above two factorisation it derives the basic information regarding Aston Martin
company as the marketing plan is well scrutinize through investment planning as well as the
factor of merged with the other companies in automobile to rectify the proficiency to get more
12

opportunity and profit maximisation objectives. Through Seven Ps are highly considerable to
getting evaluate the scope of opportunity of company specification in the form of marketing mix
factorisation that brings the better source of platform to performed.
CONCLUSION
In the above report of the marketing essentials and its function are conclude the basic
information of role and responsibility to retreat the working attribution as well as the high
structured of the role and responsibility in the favour of the marketing which help to generates
the proficiency by positive outcomes, organisation having roles of marketing which driven the
better coordination and fulfilled the aspect which are the major highlight of business regarding
platform. The marketing mix factor considerable to providing the information related with the
company perspective as well as the guidance to driven the strategic proceeding to achieve the
objective in proficient manner by monitoring the competitor performance. At last the marketing
plan of which it represent the scenario of the competitive market situation as per the United
Kingdom perspective along with highlighting the STP analysation, systematic planning and
Brexit market conquest to creating the barrier for not attaining the outcomes.
13

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