Research Project: Globalisation and Aston Martin's Market Entry

This research project investigates the impact of globalisation on businesses, specifically focusing on Aston Martin. The report includes an introduction defining globalisation and its relevance, followed by the research objectives and questions. The study examines the strategies employed by Aston Martin to enter emerging markets and assesses the benefits derived from these ventures. Data analysis, employing thematic analysis of questionnaire responses, reveals insights into globalisation's impact on the automobile industry and the roles it plays in business success. The conclusion summarizes the findings, emphasizing globalisation's significance for organizational growth and expansion. Recommendations are provided to improve future strategies. The report also includes references to support the analysis.

Research Project

Table of Content
• Title of the project
• Introduction
• Research Objectives
• Research Questions
• Data Analysis
• Conclusion
• Recommendation
• References

Title of the Research
To analyse the impact of globalisation and different strategies
employed by businesses to enter emerging markets. A study on
Aston Martin.

Introduction
Globalisation has been of great interest to nearly each business concern.
Globalisation is defined as the process in which an organisation gets
more involved in the global business market. Globalisation brings
multinational companies, their products or their brands to ever
remote corners of he globe. In this particular research project Aston
Martin Lagonda Global Holdings plc. is the chosen organisation. It
is a large British independent manufacturer of luxury sports cars and
grand tourers.

Research Objectives
This part is based on multiple objectives, in which some are associated as
below:
To understand the study of globalisation and its role in business success.
To determine different strategies that are employed by Aston Martin to enter
emerging markets.
To access the benefits that are derived by Aston Martin by entering into
emerging markets.
To ascertain the interrelationship between globalisation and emerging market.

Research Questions
The essential research questions are associated as under:
 What is the concept of globalisation and its role in business
success?
 What strategies are employed by Aston Martin to enter emerging
markets?
 What are the benefits that are derived by Aston Martin by
entering into emerging markets?
 What is the interrelationship between globalisation and emerging
market?

Data Analysis
Data analysis is the most important part of the research which refers as a
process of inspecting, cleansing, transforming or modelling information
through the goal of determining appropriate information, end results and
taking effective decision in regards to addressing the research issue. In this
section of the research collected data has to be analysed in respect to
reaching at potential outcome. Here data has been analysed through
thematic analysis as in this these are prepared on the basis of the questions
of questionnaires which covers the aims and objectives of the research.

Theme 2: Globalisation has a huge impact on the
operations of an auto-mobile industry.
Q2) Does globalisation has a huge impact on the
operations of an auto-mobile industry?
Freque
ncy
Yes 32
No 8
Yes No
0
5
10
15
20
25
30
35 32
8
Frequency

Theme 3: There are various roles that are performed by
globalisation within the business success of Aston Martin.
Q3) What roles are performed by globalisation within the
business success of Aston Martin?
Frequen
cy
Increased Competition 15
Economies of Scale 10
Greater Awareness 15
Increased Competition Economies of Scale Greater Awareness
0
2
4
6
8
10
12
14
16 15
10
15
Frequency

Conclusion
From the above given discussion it has been concluded that globalization is a
vast aspect that significantly plays effective role in growth and
development of an organization or its progression. The globalization is a
way how organizations or country interact with the purpose of expanding
their business within global market as well as emerging markets.

Recommendation
This is the most essential part of research project as it is effective in reflecting
the overall operations or findings of the investigation in regards to develop
appropriate recommendation that helps in exploring the idea and
knowledge base. The considered research is based on the analysis of the
impact of globalisation and different strategies employed by Aston Martin
to enter emerging markets. Globalisation is effective for each business
organisation in the manner of attaining higher growth and success, thus
globalised operations provides wide area to develop effective
organisational image to attain higher growth and profitability.

References
Waltman, L., Tijssen, R.J. and van Eck, N. J., 2011. Globalisation of science
in kilometres. Journal of Informetrics. 5(4). pp.574-582.
Stevenson, N., 2014. The Transformation of the Media: globalisation,
morality and ethics. Routledge.
Frambach, J. M., and et. al., 2012. Rethinking the globalisation of problem‐
based learning: how culture challenges self‐directed learning. Medical
education. 46(8). pp.738-747.