Management and Operations Report: Aston Martin Analysis

This report provides a comprehensive analysis of operations management, focusing on the operational activities and strategies employed by Aston Martin. It delves into various approaches, including Six Sigma, Total Quality Management (TQM), Just-in-Time (JIT), Kaizen, and Queuing Theory, illustrating their application within the company. The report examines the importance of operations management in achieving business objectives, such as cost reduction and increased productivity. Furthermore, it explores the impact of external factors, such as culture, social factors, Corporate Social Responsibility (CSR), sustainability, and stakeholders, on the decision-making processes of leaders and managers. The report concludes with recommendations for Aston Martin, emphasizing the importance of market research and the adoption of innovative technologies to enhance customer satisfaction and profitability. The document also references several academic sources to support its claims.

Management and
Operations

Table of Content
• Introduction
• Different approaches to operations management
• Importance and value of operations management
• Conclusion
• References

Introduction
• Operations management is basically an area that involves controlling as well as
designing of business operations within the process of production. With this, it also
manages redesigning activities which is related to the development of services &
products (Davis and et. al., 2018). The foremost role of every senior management in a
company is to manage its activities and operations effectively so that organizational
goals can be achieved within the specified time frame. The presentation covers various
approaches of operations management. Along with this, it discuss about external factors
which affect on decision making of Leaders & Managers.

Operational Activities of company
Every company has different operational activities which is needed to be implement by
managers so that company can achieve growth effectively. The key operations of Aston
Martin is mentioned below:
• Production: The main activity which Aston Martin performs is manufacturing of high
quality luxury vehicles. In this, the role of manager is to check whether raw materials is
available to workers properly or not.
• Transportation: The company transport its vehicles to other locations in order to fulfill
customer requirements. The role of manager of Aston Martin is to check that vehicle
reaches to their customer safely or within the time frame.

Contd..
Promotion: In order to maintain brand reputation of Aston Martin, it is important to
promote its product in the market effectively. The main role of manager here is to choose
effective promotion strategy which builds strong market position and enhance its sales
level.

Different approaches of Operations
management
There are various methods which effect on the development as well as growth of
companies within the market. In context to Aston Martin, the senior management team
of company adopted approaches like Six sigma, TQM and Lean with a motive to carry
out activities appropriately at workplace. These approaches are mentioned below:

Cont..
Total Quality Management: It is considered as
an approach that focuses on keeping quality high
& maintain standard of a particular product.
This method is adopted by companies to provide
quality product as well as service to customers
which attract them towards the organisation
(Hammer, 2015).

Contd....
Just-in-Time: It is a technique which is also known as Toyota Production System. It is
an inventory technique which is developed to raise efficiency, decline the level of
waste and to cut down cost. By the assistance of this methods, the goods or raw
material is received when it is needed.
Kaizen: It is an technique which is developed for continuous improvement with an
idea that small changes leads to major improvements. It is basically created to lower
down defects, enhance accountability, raise productivity & to promote innovation.

Contd....
Queuing Theory- This theory is the study of queues
and processes which are completely random. It is
based on mathematical calculation which depicts
the length of a queue. This model can be used as a
part of operation research which comprise of
different components such as process, service
process, number of servers and many more. With
reference to Ashton Martin, it can use this
determine the requirements of the staff which can
be bring effective customer service.

Contd...
Six Sigma- This techniques is related to the
manufacturing in an organisation. It is a tool
which helps in carrying the processed in an
effective manner. It is a continuous process which
analyse the quality of the products in order to
identify the main defects which can reduce the
quality of the items. With the use of this model,
Aston Martin can create better products which can
provide high satisfaction to the customers. Hence,
it helps in removing the errors for manufacturing
better products.

Importance & Value of operations management in
attaining business objectives
Operation management is basically managing the business activities in order to develop
effectiveness as well as profitability of an organization Along with this, it is
transforming raw material into final goods with an aim to fulfill customer needs &
requirements
Cost Reduction: The leaders and management team of Aston Martin assist in
analysing various alternatives which cut down the cost and generates high profits for
the company. The communication takes place among the employees and mangers is
effective so that business functions as well as activities can be carried out properly.

Contd....
Increases overall productivity: Operations management enhance the performance of
employees that leads to enhance in the overall productivity of an organisation. In
order to remain competitive at marketplace, it is essential for company to develop
effective strategies and then implement it appropriately.