Management and Operations Report: Aston Martin Analysis

This report provides a comprehensive analysis of operations management, focusing on the operational activities and strategies employed by Aston Martin. It delves into various approaches, including Six Sigma, Total Quality Management (TQM), Just-in-Time (JIT), Kaizen, and Queuing Theory, illustrating their application within the company. The report examines the importance of operations management in achieving business objectives, such as cost reduction and increased productivity. Furthermore, it explores the impact of external factors, such as culture, social factors, Corporate Social Responsibility (CSR), sustainability, and stakeholders, on the decision-making processes of leaders and managers. The report concludes with recommendations for Aston Martin, emphasizing the importance of market research and the adoption of innovative technologies to enhance customer satisfaction and profitability. The document also references several academic sources to support its claims.

Management and
Operations

Table of Content
• Introduction
• Different approaches to operations management
• Importance and value of operations management
• Conclusion
• References

Introduction
• Operations management is basically an area that involves controlling as well as
designing of business operations within the process of production. With this, it also
manages redesigning activities which is related to the development of services &
products (Davis and et. al., 2018). The foremost role of every senior management in a
company is to manage its activities and operations effectively so that organizational
goals can be achieved within the specified time frame. The presentation covers various
approaches of operations management. Along with this, it discuss about external factors
which affect on decision making of Leaders & Managers.

Operational Activities of company
Every company has different operational activities which is needed to be implement by
managers so that company can achieve growth effectively. The key operations of Aston
Martin is mentioned below:
• Production: The main activity which Aston Martin performs is manufacturing of high
quality luxury vehicles. In this, the role of manager is to check whether raw materials is
available to workers properly or not.
• Transportation: The company transport its vehicles to other locations in order to fulfill
customer requirements. The role of manager of Aston Martin is to check that vehicle
reaches to their customer safely or within the time frame.

Contd..
Promotion: In order to maintain brand reputation of Aston Martin, it is important to
promote its product in the market effectively. The main role of manager here is to choose
effective promotion strategy which builds strong market position and enhance its sales
level.

Different approaches of Operations
management
There are various methods which effect on the development as well as growth of
companies within the market. In context to Aston Martin, the senior management team
of company adopted approaches like Six sigma, TQM and Lean with a motive to carry
out activities appropriately at workplace. These approaches are mentioned below:

Cont..
Total Quality Management: It is considered as
an approach that focuses on keeping quality high
& maintain standard of a particular product.
This method is adopted by companies to provide
quality product as well as service to customers
which attract them towards the organisation
(Hammer, 2015).

Contd....
Just-in-Time: It is a technique which is also known as Toyota Production System. It is
an inventory technique which is developed to raise efficiency, decline the level of
waste and to cut down cost. By the assistance of this methods, the goods or raw
material is received when it is needed.
Kaizen: It is an technique which is developed for continuous improvement with an
idea that small changes leads to major improvements. It is basically created to lower
down defects, enhance accountability, raise productivity & to promote innovation.

Contd....
Queuing Theory- This theory is the study of queues
and processes which are completely random. It is
based on mathematical calculation which depicts
the length of a queue. This model can be used as a
part of operation research which comprise of
different components such as process, service
process, number of servers and many more. With
reference to Ashton Martin, it can use this
determine the requirements of the staff which can
be bring effective customer service.

Contd...
Six Sigma- This techniques is related to the
manufacturing in an organisation. It is a tool
which helps in carrying the processed in an
effective manner. It is a continuous process which
analyse the quality of the products in order to
identify the main defects which can reduce the
quality of the items. With the use of this model,
Aston Martin can create better products which can
provide high satisfaction to the customers. Hence,
it helps in removing the errors for manufacturing
better products.

Importance & Value of operations management in
attaining business objectives
Operation management is basically managing the business activities in order to develop
effectiveness as well as profitability of an organization Along with this, it is
transforming raw material into final goods with an aim to fulfill customer needs &
requirements
Cost Reduction: The leaders and management team of Aston Martin assist in
analysing various alternatives which cut down the cost and generates high profits for
the company. The communication takes place among the employees and mangers is
effective so that business functions as well as activities can be carried out properly.

Contd....
Increases overall productivity: Operations management enhance the performance of
employees that leads to enhance in the overall productivity of an organisation. In
order to remain competitive at marketplace, it is essential for company to develop
effective strategies and then implement it appropriately.

Factors of business environment which impacts
on operational management
Business Environment involves external as well as internal factors which impacts on
company performance and productivity. In addition to this, operations management
considers day to day functions of an organization which is performed effectively. The
factors that impacts on the decisions taken by leaders and managers is as follows:

Contd..
Culture: It includes beliefs, values as well
as opinions of people prevailing within the
organisation. Along with this, it plays vital
role at workplace as employees behaviour
and attitude is totally depend on the culture
of an organisation (Parisio, Rikos and
Glielmo, 2016).

Contd...
 Social Factors: It includes beliefs, customs, traditions, demography,
lifestyle and many more factors which plays significant role in every
company. The operation management as well as decision making of
company is impacted by all these social factors.
 CSR: Corporate social responsibility involves those authorities as well as
responsibilities which a company offer to its subordinates, stakeholder and
their customers (Qasim, 2017).

Contd...
Sustainability - According to this concept, the companies should think beyond the profit
making objectives. It should carry the activities in a manner which are suitable for the
society. It takes into consideration the destruction to environment with the emission of
harmful gases and chemicals. In the context of Aston Martin, it should carry the activities
beyond the commercial scope of company. This means that, there should be equal
contribution of the organisation for the betterment of the society in which it is operating.
Stakeholders: These are those people which affect on overall objectives of an organisation.
It includes employees, creditors, government, suppliers, directors, unions, communities
and so on. Stakeholders affects on decision makers of the company.

Conclusion
On the basis of above stated PPT, it has been analyzed that operations
management helps an organization to develop as well as implement business
activities in a defined manner. Moreover, the operation management methods
such as TQM, JIT and kaizen assist company to decline their cost and generates
high profit. At last, social factors, culture, stakeholders affects on the operations
management as well as decision making which is made by leaders & managers
of company

Recommendations
• It is suggested that managers of Aston Martin should conduct market research
which assist them to fulfill customer needs and enhance their customer base
that leads to raise in sales of company.
• It has also been recommended that company can use innovative technologies
at workplace that declines the overall cost and raise the profitability level of
Aston Martin.

REFERENCES
• López, M. A., and et. al., 2015. Demand-side management in smart grid operation
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Journal of Electrical Power & Energy Systems. 64. pp.689-698.
• Mendis, N., Muttaqi, K. M. and Perera, S., 2014. Management of battery-
supercapacitor hybrid energy storage and synchronous condenser for isolated
operation of PMSG based variable-speed wind turbine generating systems. IEEE
Transactions on smart grid. 5(2). pp.944-953.
• Ning, D., and et. al., 2014, November. Research on warship communication
operation and maintenance management based on big data. In 2014 International
Conference on Cloud Computing and Big Data(pp. 126-129). IEEE.

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