This report provides a detailed analysis of Aston Martin's organizational strategies, encompassing both internal and external factors. It begins with an introduction to Aston Martin, its industry position, and operational scope. The report then delves into a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors influencing the company. It assesses Aston Martin's industry position, highlighting revenue, sales figures, and challenges like Brexit. Internal resources and capabilities are evaluated through SWOT and VRIO analyses, identifying strengths, weaknesses, opportunities, and threats, alongside the value, rarity, imitability, and organization of its resources. The stakeholder perspective is also explored, using a stakeholder matrix to categorize and prioritize stakeholders based on their power and interest. Finally, the report includes a review of Aston Martin's recent financial performance, highlighting revenue growth and profitability, based on the latest reports.