Aston Martin Financial Performance and Strategic Report

This report analyzes Aston Martin's recent financial performance, focusing on key metrics such as adjusted EBITDA and adjusted EPS. It examines the company's revenue growth from 2015 to 2018 and highlights the importance of the Aston Martin Vantage and DBS Superleggera models. The report emphasizes the need for strategic marketing to boost sales and maintain a competitive edge. It also discusses the company's approach to market expansion, including the potential for alliances and the CEO's perspective on mergers and acquisitions. The report provides insights into Aston Martin's strategic options for growth and maintaining its brand image in the luxury car market.

ORGANIZATIONAL
STRATEGIES

ASTON MARTIN CURRENT REPORT
 Adjusted EBITDA
 The adjusted EBITDA grew up by 20% due to the revenue
increased and through strategic investments in marketing and
associated selling cost(Baruah and Ward 2015)
 Adjusted EPS
 Normalised adjusted diluted EPS is 27.5 p. Due to the material
change in the structure of the Company and completion of the
listing no prior comparative has been included.
 Though the company has been performing excellently but
recently they have reported68 million pre tax losses which has
led to decrease in there share price

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 The latest report of Aston Martin is quite well, the reports are showing a steady growth
in revenues and profitability. There has been growth of revenue from £510 million in
2015 to £1097 million in 2018 which shows that there sales has just been doubled
from 2015 to 2018.

OPTIONS AND PRIORITIES OF ASTON
MARTIN
 Aston market should have its main focus on the 2 new
cars which they have introduced in the year 2018.
 The company should try to boost the sales of these two
cars which are Aston Martin Vantage and Aston Martin
DBS Superleggera(Kitchener, 2019). They are premium
range products and the company has invested a lot of
time and money to develop these two cars.
 They should use advertisement of all the medium so that
they can boost up there sales and cover up these cost
incurred and also maintain their sales and profitability in
the market.

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 Aston Martin should keep an eye on the competitors to maintain their edge and
compete with them. They need to change with the change in the market conditions
and satisfy the needs and demands of the customers so that they can maintain
customer loyalty and a strong brand image of their company and charge there
customer accordingly (Thompson, Strickland and Gamble, 2015).

OPTIONS FOR LINKS WITH OTHER
BUSINESSES IN A GROUP
 The company have options to grow into new market by forming alliance with other companies.
 This is a fast way of growing into new markets. Though the company do not believe in any type of mergers
and acquisitions as there CEO have commented that , “I think it is inevitable car companies will come
together through mergers and acquisitions. The requirements will be too much for many of the firms
involved.”

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 although the company thinks such but the option of forming an alliance is a great
option and Aston Martin can always form to grow into new markets. High-end niche
auto makers like Aston Martin Lagonda may prove the exception, noted Palmer,
because they can sell fewer vehicles at a higher price point. But most of Aston's
competitors – like Bentley, Rolls-Royce, Ferrari, and Lamborghini – share resources with
the global giants of which they're part.