Sales Promotion Plan for Aston Martin: A 3-Month Social Media Campaign

Desklib provides past papers and solved assignments. This project details an Aston Martin sales promotion campaign.

SALES PROMOTION
EXECUTIVE
ASTON MARTIN

 The sales promotion objective of Aston
Martin is to enhance the brand image in the
market and attain effectiveness among the
consumers.
 The target audience of the organization is
females and young drivers between the age
of 18 and 35.
 They also focuses on increasing the drive
trial and consideration along with long term
sales and brand engagement.
SALES PROMOTION
OBJECTIVES

 The promotion of the campaign will be
conducted on the social media platforms such
as Facebook, Instagram, and YouTube.
 The target audience is majorly utilizing the
social media platforms which would be helpful
for the promotion of campaign.
 The details of the promotion will be provided
along with the campaign along with the values
such as services, offers, discounts, etc.
MECHANICS OF PROMOTION

 There are huge number of competitors of
Aston Martin in the market such as Bentley,
Lexus, Jaguar, etc.
 It is essential for the organization that they
work on certain metrics in order to gain
competitive edge.
 The special offers and contests from Aston
Martin would be helpful in gaining the
attention of target audience effectively.
CONTROL MEASURES

 The approximate time which would be
required for conducting the promotional
campaign for Aston Martin is 3 months
where the campaign will be developed and
conducted in the market.
 The cost which would be incurred in
conducting the promotional campaign is
around £600,000 ex Vat including market,
creative and production budget.
APPROXIMATE TIMINGS AND
COSTING

SALES PROMOTION IDEA