This report provides a comprehensive analysis of Aston Martin's organizational strategy, examining its business model, operations, marketing activities, product development, innovation, growth, change management, and strategic implementation. The report begins with an executive summary and an introduction outlining its purpose. It then delves into Aston Martin's core strategies, including its second-century plan, core values, and strengths and weaknesses. The analysis covers the company's operational structure, marketing mix (product, price, place, promotion), and product development initiatives. Furthermore, the report explores Aston Martin's innovation and growth activities, including its concept cars and cultural changes. It also outlines the strategies adopted by the company and their implementation, including a discussion of the second-century plan and its phases. The report concludes with recommendations for future performance improvement and a summary of the key findings. The assignment is prepared by a student to fulfill the requirements of MBA600 capstone assessment, analyzing the company's internal and external environment and making recommendations for future success.
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