An Analysis of Talent Management Strategies: Aston Martin Case Study

This report is a case study on Aston Martin, focusing on talent management strategies. It begins with an introduction outlining the project's aims to evaluate talent management practices, particularly in attracting and retaining employees. The methodology involves quantitative research, utilizing surveys to gather data. The findings section presents data on employee perceptions of talent management, factors driving its importance, and the impact of various strategies. The report recommends the adoption of participative leadership styles to enhance communication and employee engagement. The conclusion summarizes key talent management strategies, including performance-based incentives and training programs. The study offers insights into effective talent management practices within the automotive industry and provides recommendations for Aston Martin and other companies.

Research Project

Table of content:
• Introduction
• Research findings
• Conclusion
• Recommendations
• References

Introduction
The current project is based on the issues faced by organisation
while retaining its talented employees which made it vital for best
companies to adopt strategies of talent management to attract and
retain talented employees. The current study is based on Aston
martin which is well known automotive company of UK the
headquarter of which is situated at Warwickshire, England, UK.

Project aims and objectives
Aim
“To evaluate the main issues faced by companies in managing talent along
with analysing the strategies that has been used by best firms to attract and
retain talented people”. A project on Aston Martin.
Objective
• To develop effective understanding about the need and importance
of talent management concept.

Research Methods
Quantitative research method- The quantitative research
method is all about collection of numerical data from the
existing and potential consumer by using sampling methods.
Quantitative data can be collected through performing online
surveys, observation, cross sectional survey etc.

Presentation of Findings
Theme 1: Conception of Talent management
Q1) Is any kind of understanding is
hold by you about the conception of
Talent management?
Frequenc
y
a) Yes 43
b) No 1
c) Neutral perception 1

Presentation of Findings
Theme 2: Main factors behind the rising need and importance of the concept of talent
management
Q2) What are the main factors behind
the rising need and importance of the
concept of talent management?
Frequency
a) Higher employee turnover 15
b) High recruitment cost 10
c) Enhanced competition 9
d) Dynamic business environment 11

Recommendations
Thus, on the basis of current study, following recommendations
can be made out for Aston martin and other companies:
 Adoption of participative leadership style is most vital
recommendation for companies to attract and retain talented
employees as it ensures improved communication and higher
employee engagement level.

Conclusion
A summarisation can be made that best talent management strategies that
has been adopted by the best organisations to attract and retain talented
people for a longer period of time comprises of Adoption of participant
leadership style, Providing performance based perks and incentives,
Regular technical training and development session, Offering Higher
growth Opportunity and Systematic recruitment process.

Thank you !!!!