Project Report: Astra PLC's Health & Fitness App Development

This report outlines Astra PLC's project to develop a new health and fitness application, detailing the project's plan, scope, associated risks, and success measurements. The project plan includes generating ideas, assessing viability, setting a budget, testing, and launching the application within a three-month timeframe. The app aims to provide users with tools and information to set fitness targets, track caloric intake, and access workout ideas, with social media integration to encourage healthy behavior changes. Potential risks such as cost overruns, delays in app design, and compatibility issues are identified along with mitigation strategies. The success of the project will be measured by increases in customer base, profitability, market share, and brand image, utilizing key performance indicators and information technology to evaluate outcomes and inform decision-making. The report concludes that effective project management, resource utilization, and risk mitigation are crucial for the successful launch of the app and achievement of the company's objectives.

PROJECT

TABLE OF CONTENTS
INTRODUCTION.....................................................................................................................................3
A. Project plan..................................................................................................................................3
B. Project scope................................................................................................................................4
C. Project risk...................................................................................................................................5
D. Project success.............................................................................................................................6
CONCLUSION..........................................................................................................................................7
REFERENCES...........................................................................................................................................8

INTRODUCTION
Project management is process of leading the work of team in order to achieve the set project
goals within the given constraints. Initiation, planning, execution, monitoring and controlling as well as
closure are five crucial activities of project that need to be managed for achievement of project goals.
This report depicts crucial information related to one of the project of application development started
by the Astra PLC to delivered better services to customers. It has explained about the project scope, its
associated risk and success.
A. Project plan

Above is Gantt chart that represent crucial information related to activities that will be
undertaken to complete the project of development of new application. Such as first idea will be
generated, then its viability will be assessed, budget will be set and testing and finally launching of the
project.
B. Project scope
The scope of new project that has been started by Astra Plc is wide as it will provide services to
maximum number of people for their health and well-being. The company is planning to launch an new
health and fitness app within a time frame of at least 3 months. There will be maximum benefits of the
app that has been developed by Astra Plc such as it will allow users to set fitness target for their health
and well-being. The app has been design with an main motivate to provide customers necessary
information about their fitness so that they can take necessary steps to improve their health. Overall
cost that has been incurred in order to launch the app is around 4000 and it also has social media
integration that contribute in facilitating healthy behavior changes (Aanbari and Kwak, 2018). At the
same time, educating or making people aware about the healthy lifestyle and the way they can maintain
their health through in taking nutrition food, proper diet etc.
The app is launched with an motivate by Astra Plc I.,e to diversify its portfolio so that
customers have more options to select among for fulfillment of their needs. Along with that, it leads in

increasing brand image, profitability and sales volume of the firm. Likewise, through launching the
app, company can easily have strong position in market as innovative firm that offer more qualitative
services to customers. Furthermore, for the application wide number of target customers are being
selected such as from youngster to parents, athletes, professional, retired customers and social media
inference (Picciotto, 2020). As in current scenario, maximum number of people are highly concerned
about their health and well-being so company by providing services to them can easily achieve its set
objective in limited time frame. At last the app has been tested before on the basis of its benefits,
services that will be rendered through the use of application to the customers.
C. Project risk
Each and every project involves certain amount of associated risk that need to be
overcome for achievement of project goals. Such as in context of Astra plc, it is planning to
introduce app that will be providing information to people about their fitness. For example, total
calories intake, exercise done and many more (Andrei and et.al., 2019). So, in introducing the
project, there are some of the risk associated with the project that can be illustrated in detailed as
follows:
Type of risk Impact Likelihood Mitigate
strategies
Person
responsible
COST RISK The impact of cost
risk is high as
increase in cost
will results in
increase overall
project cost.
The chance of cost
risk to occur is
medium.
In order to
mitigate cost risk,
strong relationship
with supplier will
be maintained to
get products at
same price.
Project manager.
DELAY IN APP
DESIGN
This risk will also
have high impact
on project as the
app development
Medium is chance
of occurrence as
due to certain
circumstances the
To mitigate delay
in app design risk,
continuously each
and every activity
Project manager.

process will be
delay by more
days.
date of completion
of project may
changed (Ansah
and Sorooshian,
2018).
will be monitored
that it is completed
on time or not.
COMPATIBILIT
Y ISSUE S
It will lead in
decrease in overall
demand of the app
used by number of
people.
Happening of
compatibility issue
is medium as there
are other
companies that are
offering similar
fitness app for
health and well
being of people.
Compatibility
issues can be
mitigate by adding
more differentiate
feature in the app.
Project manager.
Competition from
other apps
It will increase
competition for the
company as there
will be other app
that will offering
similar services to
customers.
Low chance of
occurrence as in
recent situation,
there are less
companies that are
planning to launch
app related to
health and fitness.
Through more
enhancing the
benefits of app and
its services
(Richardson and
Jackson, 2018).
Project manager
D. Project success
The success of the project introduce by the Astra Plc will be measured through understanding
the number of people that become part of the organization. Likewise, key performance indicator will be
used to analysis and evaluate the success of project by comparing the results with the standard set. For
examples, if the company has planned to increase the number of customers by 12% then the actual
customers that has added to the firm because of introduce of App will be measured. In addition to this,
profitability, market share and overall brand image of company will be key factors that will be used to
evaluate or measure the success of new project launch by the firm. Increase in profit and brand image

will clearly represent that the project of app development was successful as the new app has helped in
adding existing as well as new customers base (Goel, Ganesh and Kaur, 2020). Furthermore,
information technology will be used to gathered sufficient information related to the project outcome,
thus on the basis of that take necessary decision to achieve the project success. Therefore, KPI,
information technology will acts as method to evaluate the success of health fitness developed by Astra
Plc to meet expectancy of customers beyond their wants.
CONCLUSION
From the above report it can be concluded that project management involves various stages
such as planning, organizing, integrating, controlling and coordinating so that the desired objectives
can be achieved. Astra Plc through making the best use of available resources, identifying and
overcoming associated risk can launch the app that could help people in maintaining their health and
fitness.

REFERENCES
Books and Journals
Aanbari, F. T. and Kwak, Y. H., 2018, June. Impact on project management of allied disciplines. Project
Management Institute.
Andrei, B. A and et.al., 2019. A study on using waterfall and agile methods in software project
management. Journal Of Information Systems & Operations Management, pp.125-135.
Ansah, R. H. and Sorooshian, S., 2018. 4P delays in project management. Engineering, Construction
and Architectural Management.
Goel, A., Ganesh, L. S. and Kaur, A., 2020. Project management for social good: A conceptual
framework and research agenda for socially sustainable construction project
management. International journal of managing projects in business.
Picciotto, R., 2020. Towards a ‘New Project Management’movement? An international development
perspective. International Journal of Project Management, 38(8).pp.474-485.
Richardson, G. L. and Jackson, B. M., 2018. Project management theory and practice. Auerbach
Publications.