Astra PLC's Health & Fitness App: Customer Analysis, Risks, Success

This presentation assesses Astra PLC's new health and fitness app, detailing its functionality (calorie tracking, workout recommendations, diet plans), target audience (athletes, parents, young people, professionals, influencers), and strategic rationale (portfolio diversification, technological advancement, increased profitability, competitive advantage, economies of scale). It identifies potential risks like cost overruns and competition, proposing mitigation strategies. Success is measured by user adoption, team alignment, retention rates, and return on investment. The presentation concludes by highlighting key aspects for a successful app launch.