Astra Plc Fitness App Project Report: Launch Plan and Evaluation

This report details the project plan for Astra Plc's new fitness app, including market research, app design, social media integration, and launch strategy using a Gantt chart. The project scope encompasses app design, launch costs, social media marketing, in-app purchases, customization, and testing. Potential risks such as cost overruns, design delays, compatibility issues, and competition are assessed. The report outlines success metrics, including the number of users, active user engagement, and retention rates, to measure the app's effectiveness. The report concludes by summarizing the key aspects of project planning, scope, risk management, and success evaluation.

Project

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Project plan..................................................................................................................................1
Project scope................................................................................................................................2
Project risk...................................................................................................................................3
Project success.............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Project refers to the planned project that is made by individual to present somewhere and
it could be in any form. In this report the Astra plc is going to introduced new fitness app in next
three month, it is small sized company having its specializing in Vitamin and mineral (Suárez
and et.al., 2020). In this report the company is going to make a project plan using GANTT chart
and make the proper steps to launch the app effectively. In this report the scope is being made
and where its app design and cost of launch and way through which it introduced to social media
and app customization and testing of app is discuss. Apart from that risk related to app launch
such as delay in app design, compatibility issues and competition with other app has been
discussed and at last the success of project is being analysed.
MAIN BODY
Project plan
Project plan refers to goals and objectives that how it is achieves and helps in identifies
the resources. In the company Astra Plc, it is specialized in Vitamin and mineral based food
supplement will introduced in new app in next three months in the name of “Astra the Fitness
app (Slonim, 2018). Gantt chart is used in planning and scheduling whole project and determine
the resources to accomplish this task and helpful in managing the dependencies of different task.
1

2

3

Following is the step to launch new app in market are as follows-
Pre launch
 Conducting the research market
 Test the prototypes and users
 Implement the App- analytics
 Conduct Beta Testing
 Set launch date
 Develop market plan'
 Extend the networks
 Localise app
Launch
 Follow up PR
 Paid ads
Post launch
 Plan ongoing Engagement
 Monitor the app
 Re- evaluating the marketing strategy
4

Project scope
Project scope refers to identifying the project goals and objectives and determining the
specific project goals and include the task, cost, timeline and dates.
App design- This include the whole look of app and combines the user interface (UI) and
user experience (UX). It includes the colourful font and gives comfortable and easy friendly feel
to the user while using this app (Partis-Jennings, 2017). It design to provide the information and
other health benefit and focuses on functionality and usability.
Launch cost- The cost will be around
Social media integration- This app is going to launch at big level and will be available on
all platforms and especially on social media. It will be marketing in all platforms like instagram,
Facebook and Twitter and YouTube.
In-app purchase- This app will be the free for users and available on play store an d can
be download by any user and information will be provided. Apart from this some features will be
when costumer need any extra assistance from the app and it will be stated in the app.
App customization- In this app all the features and facilities are customized according to
the need of users and giving the best experience to them. It is available in many forms and
provide them with great choices and will work according to the needs and requirement of user.
App testing- It is testing of app and kind of software were it conducted through scripts.
It deals with many errors and test the entire software and it necessary to enhance the quality of
application. It will involve four stages such as Design test plans based on application
requirement, Develop manual test cases and automated test script, execute test and validate
application requirement and at last execute load test and tune application performance.
Launch of app- To launch the app will be start from the analysing the strategy that to
whom app is targeting the audience will people related to the health conscious and those who
need the information. After that define the positioning refers to market research and knowing
strength and weaknesses. Than last is preparing of launching activities and focus on actual app
launch and properly executed.
Project risk
There is always risk related to the project and need to be consider properly in order to
improve the productivity and efficiency (Levitan and et.al., 2018). The following risk are
5

Cost overruns- In the launching of app the risk associated with this plan is exceeding the
cost than the estimated cost. This is going to impact the effectiveness of launch app as it required
to cut down some extra activities and functions and need to execute in limited budget.
Delay in app design- This concern with unavailability of design at right time that will
occur the problem in launch.
Design and compatibility issues- This risk could arise while executing the launch of app
where the problem will be in design that might does not match with expectation and occur in
problem of compatibility that will impact the app.
Competition with other- As there are many app available in the market with great
design and experience will give tough competition to this app.
Project success
To measure the app it is necessary to identify the effectiveness of working of app and will
be useful in execute the launch of app. Some of important steps that need to follow to measure
the success are as follows-
 Numbers of user- It will indicate the number of user that was using the app and how
many user are actually downloaded and for how much time they are retain in their
mobile. For that it include the track the source of installation and will helpful in taking
future decision and marketing efforts. To do this it can include the Download per day
chart with the help of google sheet Add-on (Kuppuswamy and Bayus, 2017).
 Active user- It indicates the user who were actually engage in the app and regularly
using it on specific period. To track the actual user the company can use the Daily Active
Users (DAU) that will tell the people are using it or not and it also shows the process of
period of month.
 Retention- This is another metrics that will be helpful in knowing the status of app and
compatibility of it. There are few formulas that will be used to find the percentage of user
who were returning from the app and will tell the most useful metrics.
CONCLUSION
In this above report it is concluded that Project is prepared by individual on some topic
and context and present somewhere. In this report the Project plan is discussed where it involves
the project plan where it is discussed the steps of the launch of app and scope of project that
6

include the certain parameters to be discussed. Apart from that project risk involve in this project
and how it impact the app and determine the success of app is analysed.
7

REFERENCES
Books and Journal
Kuppuswamy, V. and Bayus, B. L., 2017. Does my contribution to your crowdfunding project
matter?. Journal of Business Venturing .32(1). pp.72-89.
Levitan, B. and et.al., 2018. Assessing the financial value of patient engagement: a quantitative
approach from CTTI’s patient groups and clinical trials project. Therapeutic innovation
& regulatory science. 52(2). pp.220-229.
Partis-Jennings, H., 2017. The (in) security of gender in Afghanistan’s peacebuilding project:
hybridity and affect. International Feminist Journal of Politics.19(4). pp.411-425.
Slonim, N., 2018, September. Project Debater. In COMMA (p. 4).
Suárez, P. A. and et.al., 2020. Native Spanish-speaker’s test performance and the effects of
Spanish-English bilingualism: results from the neuropsychological norms for the US-
Mexico Border Region in Spanish (NP-NUMBRS) project. The Clinical
Neuropsychologist. pp.1-13.
8