Astra Plc Health and Fitness App: Project Proposal and Client Report

This project report focuses on a project proposal for Astra Plc, a pharmaceutical company, to launch a new health and fitness app. The report begins with an introduction outlining the business need for the application, followed by background information on Astra Plc, its current portfolio, and the rationale for developing the app. The core function of the app is to connect patients with doctors and deliver prescribed medications, providing a solution during the COVID-19 pandemic. The report identifies potential customers and assesses the likelihood of success based on market conditions and Astra Plc's capabilities. The conclusion emphasizes the importance of new launches for business diversification and profit generation. The report also references external sources to support its claims, providing a well-rounded analysis of the project's viability and potential impact on the business. The report concludes with references that support the proposal.

Project

 Introduction
 Background information
 What does application do
 Why should it be built
 Potential customers
 Likelihood of success
 Conclusion
 Reference
TABLE OF CONTENTS

The launching of new applications is an initiative that is taken by the
business to provide a sustained extension as with this working possibility
and its credibility is enhanced in favourable manner. The report below is
based on Astra plc that is a pharmaceutical company in British-Swedish
with having a headquartered in Cambridge Biomedical campus in
Cambridge, England.
Introduction

 Astra plc has a portfolio of various product and services as for major diseases
with the various areas comprise of gastrointesinal, cardiovascular, oncology,
infection, respiratory, inflammation and neuroscience. The company make its
better involvement as in development of Oxford-Astrazeneca COVID vaccine.
Background information

The application provide suitable platform to the patients and individual to get a
better service from doctors at online platform along with this prescribed
medicines also get delivered at minimum cost. For this patient and doctors get
in contact with support of online application which is a sustained prospect
during COVID.
What does the app do

Why should it be built
It is built as to set at alternative for to get over from COVID situation as people
have to follow various guideline of government such as maintaining social
distancing and keep at home. For this it is difficult for the patients to get
effective treatment thus with support of this platform people get easily
connect with doctors and get better prescription from the specialist.

The potential customer is those who are not having COVID but have faced
problem due to other diseases. Thus this application provide better
platform to get over from complex situation that is developed during
COVID.
Potential customers

It is more successful basis as with this working tendency and its capability of
Astra plc both get enhanced in balanced mode. It has positive impact over
the working suitability and value generation of business with this company
get connect with more people that enhanced working performance and
productiveness both.
Likelihood of success

It has been concluded that business make adequate support of new launch as
with this possibility to grab market attentiveness and attraction over a longer
period of instance is developed in timely constrained. In this business get
launch the new application which not only diversifies working range and
portfolio along with this accurate profit is generated over a regular period of
instance.
Conclusion

 Kampira, A., 2018. Feasibility Studies: New Product Development and
Launch (Vol. 1). Abisha Kampira.
 Kleinknecht, A. and Van Der Panne, G., 2019. Predicting new product sales: The
post-launch performance of 215 innovators. In Managing Innovation: What Do
We Know About Innovation Success Factors? (pp. 91-104).
REFERENCES