Astra PLC Project: Health and Fitness App Development and Launch Plan

This project report details the development and launch of a health and fitness app for Astra PLC, a company specializing in vitamin and mineral-based products. The report begins with an introduction and background on the growing interest in health and fitness, particularly after the COVID-19 pandemic, and highlights the rationale for creating the app to diversify Astra PLC's portfolio. It outlines the app's functionalities, including a nutrition segment providing dietary plans, a personal training and exercise segment with workout videos, and an activity tracking segment. The report identifies potential customers as individuals focused on fitness and healthy eating, aged 20-40. It assesses the likelihood of success, emphasizing the increasing awareness of health and the convenience of a mobile app for fitness. The conclusion reinforces the importance of staying healthy and highlights the app's role in supporting users' fitness goals. References to relevant research papers are included.