Astra Plc Health and Fitness App Project Proposal and Analysis

This project proposal outlines Astra Plc's plan to launch a health and fitness app to expand its business and gain a competitive advantage in the market. The proposal details the app's features, including health monitoring, workout tracking, and in-app purchases for fitness classes. It identifies potential customers, such as health-conscious individuals and hospital patients, and analyzes the likelihood of success, emphasizing the app's unique design and features compared to competitors. The proposal highlights the app's potential to capitalize on the growing interest in health and fitness, offering a convenient and accessible solution for users to track their health and achieve their fitness goals. The document includes a project rational, detailing the company's objectives for launching the app, and references supporting the project's claims.