Astra PLC: Health & Fitness App Project Report - Launch and Success

This report details the project plan for Astra PLC's health and fitness app, outlining the various stages from research and wireframing to testing and deployment, with an estimated timeline of 3 months. The project scope encompasses app design, social media integration, in-app purchases, customization options, testing, and the eventual launch. Key risks identified include cost overruns, delays, design and compatibility issues, and competition. The report also discusses project success metrics, including key performance indicators, engagement metrics (active users, session length, etc.), retention rates, and cohort analysis. The report concludes by emphasizing the importance of addressing all these aspects for successful app development and launch.