Astra Plc's Health and Fitness App: A Detailed Project Plan Report

This project plan outlines the launch of a new Health and Fitness App by Astra Plc, a company providing a wide range of products. The app aims to target health-conscious customers, allowing them to track their health and monitor their progress. The plan details the app's purpose, potential customers (including youngsters, parents, professionals, retirees, athletes, and social media influencers), and the likelihood of its success given the increasing awareness of fitness. The conclusion emphasizes the importance of a well-prepared project plan for achieving project goals. Desklib provides access to this document and other resources like past papers and solved assignments for students.

Project Plan

Table of Contents
 Introduction
 Main Body
 Conclusion
 References

Introduction
Project Plan refers to a plan which is prepared in order to make sure that the Project can
be made successful quite effectively and efficiently. This presentation is based on Astra
Plc which provides a wide range of products to the customers in the market. It plans to
launch a new Health and Fitness App in the market. In this presentation, a detailed and
specific focus will be made on the Project Plan to launch this new Health and Fitness App
in the market.

Main Body
Background information- Astra Plc is a company which provides a wide range of
products to the customers in the market. Therefore, the company is planning to launch a
Health and Fitness App in the market. Thus, it can be stated that through the application
the company will be able to target the customers who are conscious about their health
because the application will be useful for them.
What the app does- The new Health and Fitness App is quite useful because it can be
used to target the various types of customers in the market. This is so because this
particular application can be used by the customers in the market to be able to track their
health, monitor their progress etc. Thus this application is quite useful for the customers.

Continued...
Why should it be built?- The new Health and Fitness App has been built so that it can be
used in quite a proper and appropriate manner by the customers in the market effectively
and efficiently. This is so because the use of this particular application will be helpful for
the customers.
Potential customers- The new Health and Fitness App will have the different types of
potential customers in the market. Some of them are Youngsters, Parents, Professionals,
Retired customers, Athletes and Social Media Influencers. Therefore, it can be stated that
through targeting these potential customers the Health and Fitness App can be made
successful.

Continued...
Likelihood of success- The new Health and Fitness App has high chance of becoming
successful in the market because nowadays the customers are very aware about their
fitness and therefore want to make the use of an application which can be quite helpful in
ensuring that the attainment of the goals and objectives can be carried out quite
effectively and efficiently. Thus, it is important for the company to make sure that the
application is designed by keeping the needs and requirements of the customers in mind
which will be helpful for them. The application has to be developed by ensuring that these
needs and requirements can be met highly effectively and efficiently in a proper and
appropriate manner which will help the customers a lot.

Conclusion
From the above presentation, it can be concluded that Project Plan refers to the plan
which is prepared so that the project can be completed effectively and efficiently.
Therefore, it can be stated that it is necessary to prepare a Project Plan which will be
highly helpful in the attainment of the goals and objectives which are related with the
project.

References
Denisova, A. I., 2021, March. Assessment of Options for Substantiating an Infrastructure
Project Implementation Plan in the Presence of Associated Risks. In IOP
Conference Series: Earth and Environmental Science (Vol. 666, No. 6, p. 062075).
IOP Publishing.
Kim, Y. M., 2020. Policy Implications of Performance Sharing through E-Government
ODA Project-Focusing on the Nigerian e-government master plan project. Journal
of Convergence for Information Technology. 10(4). pp.11-17.

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