Project Report: Launching a Health and Fitness App for Astra Plc

This project report examines the launch of a health and fitness application for Astra Plc, a UK-based company. The report provides a detailed project plan including market research, competitor analysis, and app development stages, complete with a Gantt chart outlining timelines. The project scope encompasses app design, launch costs, social media integration, in-app purchases, app customization, and testing procedures. Potential risks, such as cost overruns, design delays, and market competition, are assessed, along with strategies for mitigation. The report also explores methods for measuring project success, including customer satisfaction and team performance. The appendix includes supplementary materials such as slides that discuss the app's features, target customers, and risk management strategies. This assignment is designed to provide a comprehensive overview of the project management process for a new product launch.

PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
A- Project plan.............................................................................................................................3
B- Project scope...........................................................................................................................3
C- Project risk..............................................................................................................................4
D- Project success........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Appendix..........................................................................................................................................7

INTRODUCTION
The current report will be based on Astra Plc, which falls under the category of leading
organization in the UK. The report will highlight project plan, scope, risk and success, in the
context of a health and fitness app launch project that will take place in the next three months.
TASK
A- Project plan.
The current project is based on health and fitness application launch in the three years.
Management in the Astra Plc, creates the best plan for their app, including different activities and
practices they will take approach conduct in appropriate and practical manner. They will take
initiative to identify what customers want, and then conduct appropriate market research. After
that, they will approach to conduct competitive analysis, meet about features, functions and
interface. All these terms are included in planning process of current project. Along with these
activities the current project plan include more such as building mock up application, graphic
design template, code of app, beta build, launch to testers, and outcomes, on the basis of that
final changes will be done.
Description Start Date End Date
Duratio
n (Days)
Requirements stage (What the client wants) 10/3/2020 03/10/2020 0
Market research 03/10/2020 06/10/2020 3
Competitor Analysis 03/10/2020 05/10/2020 2
Meeting about features and functions 04/10/2020 04/10/2020 0
Meeting about interface 05/10/2020 08/10/2020 3
App landing page creation and publish 08/10/2020 13/10/2020 5
Build mock up app 11/10/2020 16/10/2020 5
Graphic Design template 10/10/2020 15/10/2020 5
Develop and code the app 11/10/2020 12/11/2020 32
Beta Build 12/11/2020 17/11/2020 5
Beta Launch to Testers 18/11/2020 19/11/2020 1
Beta Results 19/11/2020 21/11/2020 2
Makes changes and Launch App 01/12/2020 01/12/2020 0

B- Project scope.
Design of application-
The design of health and fitness application is unique because Astra Plc and its
management will add new and useful elements into that (Yin and et.al., 2021). As they will plan
to add algorithm, which defined as set of instructions that benefit user will take in form of
measuring calories, doing exercise, etc. Another elements that included in application design are
standardized visual look, clear content, navigation, interactivity, feedback, functional
minimalism, predictability and responsiveness.
Launch cost-
For purpose of launching a new health and Fitness application, it is essential for company
to set a specific amount, which it will consider as launch cost. It will require approx 94,350 for
achieving aim and objectives.
Social media integration-
In app purchase-
It is a kind of additional subscription or content that people buy inside the applications
(Rautela, 2021). In case of health and fitness app, management will add this feature, which
enable users to purchase other additional benefits such as dietary plan, etc. by paying extra
charges, for that inside the app.
App customization-

The procedure of application customization, include key features such as analysis
regarding certain forms of personal information such as mobile number, geolocation data, etc.
that enable user to obtain benefits in bulk.
Testing application-
The best technique to test new app is review users experience and comments that put on
side of Astra Plc, after purchasing and using the product. They will also review customers
comments on social media sites.
Launch of app-
Social media and organize event as a product launch are the key techniques that
management will take into their consideration, in order to launch the application successfully in
the market.
C- Project risk.
Potential risks that can impact launch of app-
It is fact that the success of any project or strategy, has been affected due to varied risks
that occur during or initial level of project development. In the context of new health and fitness
app launch, there are varied potential risk exist that could impact the overall process (Gallego,
Ortiz-Marcos and Ruiz, 2021). Cost overruns is the best example of financial risks that can
impact negatively upon launch of app, in high extent, which is quite essential for management to
take into their consideration. Delay in app designing is also falls under the category of risk such
as operational, that lead to decrease the effectiveness of organization in regard to gain
competitive advantages that it will plan to gain (Annamalaisami and Kuppuswamy, 2021). This
kind of risk affect negatively upon app launch, which is not suitable for organizational brand
image in the industry. The biggest risks that can impact application launch and its success in the
market is competition from other applications that other companies will plan and already do to
increase profitability and obtain more achievements. In the recent time, the competition level
between existing organizations is high, which will give firm a challenge to succeed and create a
risk as well that they will plan to overcome or eliminate successfully. Design and Compatibility
issues are also included in list of potential risks that lead to decrease management efficiency and
capability to get success. This form of issue will create more complications for company.

D- Project success.
It is quite essential for Astra Plc, and its administration to measure the success of health
and fitness application launch, which enable them to make possible modifications related to that
in the future. There are different types of ways and elements accessible that enable them to
measure app success in the market. For example, customer satisfaction, is the best way that
management will consider measuring the application success. It will enable them to take pleasure
of enhancing customer satisfaction and consumer base. In the recent time, each and every
company takes approach to measure the success of any new project, which is possible for them
to do so by considering consumer satisfaction. As people prefer to buy or purchase those items
that are valuable for them in term of meeting their needs.
Another method that also consider by the administration is team spirit, joy and
excitement, as they will give them an overview of further success in the context of new health &
fitness application that Astra Plc will plan to launch. When employees are ready to take an
important part in application development and launch it will enable company to grow and
succeed in the market. Along with above methods, by evaluating abilities or it can be said that
the effectiveness of major discussions for key decisions, enable company to measure success of
app.
CONCLUSION
On the basis of above discussion, it has been summarized that social media integration
enabled marketer to promote new health and fitness application worldwide. It allows them to
achieve target aim and objectives of company. Furthermore, by summing up above discussion, it
has been summarized that risk and success measurement contribute to gain competitive benefits.
REFERENCES
Books and journals

Annamalaisami, C. D. and Kuppuswamy, A., 2021. Managing cost risks: Toward a taxonomy of
cost overrun factors in building construction projects. ASCE-ASME Journal of Risk and
Uncertainty in Engineering Systems, Part A: Civil Engineering. 7(2). p.04021021.
Gallego, J. S., Ortiz-Marcos, I. and Ruiz, J. R., 2021. Main challenges during project planning
when working with virtual teams. Technological Forecasting and Social Change. 162.
p.120353.
Rautela, S., 2021. Social Media for New Product Launch: A Study of Social Media Platforms
Across the RACE Planning Framework. International Journal of Interactive Mobile
Technologies. 15(5).
Yin, R and et.al., 2021. Wearable sensors‐enabled human–machine interaction systems: from
design to application. Advanced Functional Materials. 31(11). p.2008936.

Appendix
Slide 1

Slide 2

Slide 3
• The current presentation will specific the potential customers of new application such as
youngsters, professionals, retired consumers and athletes potential risk and ways that aid to
mitigate each risk.
• Lastly, the presentation will also specify the likelihood of success.

Slide 4

Slide 5

Slide 6
• It will also tend to introduce new app for purpose of gaining more technological capability,
providing excellent boost to its brand image and allow more options for goods and services
offered.

Slide 7

Slide 8
• Operational, financial and human resource are the three different types of risks that will
impact the overall project.
• The extent to which operational risks impact on project is low, as it will be managed in form
of making effective plan and happen when the project planning is not appropriate.
• The extent of financial and human resource risks is high as it impacts negatively and happen,
during project development process beginning.
• Risk register development is the best risk management approach.

Slide 9

Slide 10

Slide 11

Slide 12

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