Project Module: Astra PLC Health and Fitness App Board Report 2020-21

This report outlines Astra PLC's project to launch a health and fitness app aimed at diversifying its portfolio and enhancing its brand image. The app targets youngsters and busy professionals, offering personalized fitness options, calorie tracking, virtual training, and diet plans. The report identifies potential risks such as increasing competition and high internet usage, suggesting mitigation strategies like offering personalized services. Project success factors include a customer-centric approach and skilled staff. The application aims to provide an accessible solution for individuals seeking a healthier lifestyle, reducing competitive rivalry through personalized and user-friendly services. This document is available on Desklib, where students can find a wide range of study resources including past papers and solved assignments.

HEALTH AND FITNESS
APPLICATION

TABLE OF CONTENT
 INTRODUCTION
 PROJECT INFORMATION
 WHAT THE APP DOES?
 WHY BUILT IT?
 POTENTIAL CUSTOMERS
 POTENTIAL RISK AND MITIGATING AGAINST
 PROJECT SUCCESS FACTORS
 CONCLUSION

INTRODUCTION
 Astra Plc is a small organisation providing food supplements
which are Vitamin and mineral based.
 The company is a British-Swedish multinational which is
dealing in pharmaceutical industry, since 1999 and
headquartered in England.
 The company is planning to launch a new application which
will focus on fitness grounds.
 The application will work and provide personalised fitness
options to its subscribes and offer more and customised services
to the people.

PROJECT INFORMATION
 Name of the Organisation: Astra PLC
 Project Title: Health and Fitness app
 Project Summary – launching a new health and fitness app
 Project Timeframe: 3 months
 Prepared by: Student ID
 Project Contact: Astra PLC Project Development Manager
([e-mail]

WHAT THE APP DOES?
The new Fitness application Astra Plc is launching is
focusing on making the lives of people healthier and fitter.
The application is developed to target people who are into
fitness or will to be fitter in future.
Key features of the application:
 Reminds subscriber of their goals
 Keep track of Calories intake
 Virtual training, working timetable and diet plans
 Regular feedbacks

WHY BUILT IT?
 The key aim of Astra Plc to build this new Fitness
application is to diversify the portfolio of their brand and
offer something new to its customer base.
 The company is looking over to boost its financial number
and also to increment its brand image.
 Other, key factors are to increase its presence in overseas
market and to grab more customer base along with
developing brand equity.
 Moreover, Astra Plc’s aim is to diversify and launching the
fitness application will offer the brand to increase their
product portfolio by adding another variety.

POTENTIAL CUSTOMERS
 The key or potential customers to
whom Astra Plc will be targeting
are the youngsters as they are the
future generation.
 The professionals who are working
day and night having no time to
keep track of their fitness will be
targeted as well offering them an
easy and productive solutions.

POTENTIAL RISK AND MITIGATING AGAINST
 Step 1: Increasing Competition in
pharmaceutical industry.
 Step 2: This risk is critical as
digitalisation and increasing internet
usage have offering several options to all.
Hence, likelihood of the same is high.
 Step 3: By offering personalised services
and the best fitness solution to targeted
customer base.

PROJECT SUCCESS FACTORS
 By keeping customer centric
approach.
 By increasing trained and
skilled staff member and
trainers who are offering the
respective services and
managing the application.

CONCLUSION
The application is an easy go solution to for those who are looking forward to lead a
healthy and fit life. The application will offer the best to solution to youngsters
suffering from obesity and working professionals. The risk of competitive rivalry will
be reduced by taking customer centric approaches and offering personalised solutions
to all in simple and easy steps.

CONCLUSION
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