Astra Perfect Fitness App: Project Plan, Scope, Risks & Success

This project details the plan for Astra Plc to launch the Astra Perfect Fitness app, aiming to diversify its product portfolio. It outlines the project scope, including app design and launch costs, social media integration, in-app purchases, app customization, and testing across various platforms. The project identifies potential risks such as increased costs and competition from existing fitness apps like Strava and Fitness Calculator. Success metrics include screen flows, revenue KPIs (customer acquisition cost, customer lifetime value), and the number of users. The project concludes that while launching a fitness app is trendy, careful planning and risk management are crucial, and success is measured through user engagement and revenue generation. Desklib provides access to this and other solved assignments to aid students in their studies.

PROJECT

Contents
Contents...........................................................................................................................................2
PART 1............................................................................................................................................1
PART 2............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Project plan..................................................................................................................................1
Project scope................................................................................................................................1
Project risk...................................................................................................................................3
Project success.............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
APPENDICE...................................................................................................................................6

PART 1
Covered in PPT
PART 2
INTRODUCTION
In Morden times, people and youth are more health and fitness conscious. For that reason
and garbing this opportunity, many organisations are working on designing to launch many types
of health and fitness app with effective or unique services as well as features. The main motive
of such app is to provide training to potential customers in order to make their lifestyle better by
measuring their food and water intake addition to tracking their footstep daily (Bansal and
Shetty, 2022). Astra Plc is macro business organisation, which makes plan to design and launch a
health or fitness app, known as Astra Perfect Fitness with the motive of diversifying their
portfolio of product.
The report highlights plan for project, project scope, risk which can affect the project as well as
various method to measure project success.
MAIN BODY
Project plan
It refers to the document which outlines implementation, execution, observing,
controlling as well as closing point of any project. In context to Astra Perfect fitness, aim of
Astra Plc is to diversified its product portfolio with in period of Three month. This app consists
many characteristics of sign up or profile creation, workout video tutorials, social media
integration, measurement of water intake, food calories, nutrition management, blood pressure
and many more. A grant chart of project plan for launching Astra Perfect Fitness by Astra Plc.
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Project scope
In modern times, individual live a busy lifestyle which leads to they ignored to give
importance to their body, health and proper diet. In order to live a healthy and better life, it is
necessary for every people to exercise physically, playing sports as well as go for routine check-
up. This can be done by the using trackers for that there is requirement of effective application.
For Astra Plc, launching Astra Perfect Fitness has bigger project scope (Cifor and Garcia, 2020).
The project scope for Astra Perfect Fitness of Astra Plc are shown below-
App designing and launch cost- In Astra Plc, for designing and launching theAstra
Perfect Fitness, they need skilled technical professionals and specialist. As well as launch cost
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for app is around £80,000 for one online platform such as Android and IOS along with theta for
two the launch cost is £1,30,000.
Social media integration- Through implementation and adding social media
characteristic to an app, it provides the business app free advertisement as people are enable to
give feedback on pages of social media. For Astra Perfect Fitness, it is important to Astra Plc to
make sure that their app has page on social media to help user to see what fitness application is
about during the time creating engagement.
In app purchase- Astra Plc, are putting their efforts to launching Astra Perfect Fitness
for customers, the business could generate income by motioning potential users to take purchase
decisions in app.
Customisation of app- In reference to Astra Perfect Fitness, customisation could be
measure in form of showing experiences to customers that are customised to specific demands
instead of wider, single size fits entire experiences for clients.
App testing- testing of Astra Perfect Fitness, will be conducted on many electronic
devices. Specialist of Astra Plc will be capable to see the method in which their app works and
whether the features of app function as per the plan and they are expected to run so.
Launching of app- Astra Perfect Fitness will be launched for Android, I watch and IOS
user, to measure their health and fitness based result (Guinan, Parise and Langowitz, 2019).
Project risk
Project risk refers to uncertain situations and event that leads to negative or positive
impact on aim of project. In relevance to launching Astra Perfect Fitness, there are many risks
associated with project which can impact the success and growth of Astra Plc which are shown
below-
Cost increased- During the time of designing along with that launching an app, there are
huge possibilities of unexpected issues, change in budget that leads to increase in total cost of
project. In relevance to Astra Perfect Fitness, if the cost gets increased due to some technical
reasons, involving wrong estimates as well inaccuracies in budget, there are possibilities of
presence of risks (Ilhan and chains ietkiewicz, 2019).
Competition from other app- In industry of health and fitness, there are large number of
app which can generate negative effects on launching of Astra Perfect Fitness. These apps are
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Strava, Fitness calculator, Running and Cycling and many more. All these apps create huge risk
for launching Astra Perfect Fitness for Astra Plc.
Project success
In a fitness app, project, it is important to measure success and growth as it enhances
possibilities of improvement as well as accomplishing goals. In context to Astra Perfect Fitness,
specialist of Astra Plc will measure growth with metrics which are shown below-
Screen flows- This metrics help in tracking currents by screen, flow among screens, total
numbers of visit to screen etc. by using screen flow, people are capable to look at particular
screen in Astra Perfect Fitness as well as management can see what clients did and does during
on screen addition to where they go later (Lupton, 2020).
Evaluation of revenue by KPIS- The application is not only developed by keeping end
customers in mind, it is also built with revenues or money in mind. In refrence to Astra Perfect
Fitness, management of Astra Plc can evaluate success by determining how the app creates
money by examine the average revenue per client, customer acquisition costs, customer lifetime
value and many more.
Number of users- In order to measure growth of Astra Perfect Fitness, professionals are
needed to emphasis on number of users which downloaded or purchased the app to use it for
their health. It helps them to measure the engagement of users as well as assists in determining
sources of installations for generating decisions regarding future channels.
CONCLUSION
As per above information, it is concluded that fitness and better health are most trendy in
today world. Companies are launching fitness app in order to diversify their portfolio as well as
helping public to maintain and live better lifestyle. Risk associated with launching a fitness app
involves cost increased, competition from other apps and many more. Success of launch of app is
measure by screen flows, number of user and revenue KPIs.
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REFERENCES
Books and journals
Bansal, H. and Shetty, S.D., 2022. Development of an Android Fitness App and Its Integration
with Visualization Tools. In Proceedings of Third International Conference on
Sustainable Computing (pp. 405-413).
Cifor, M. and Garcia, P., 2020. Gendered by design: A duoethnographic study of personal fitness
tracking systems. ACM Transactions on Social Computing, 2(4), pp.1-22.
Guinan, P.J., Parise, S. and Langowitz, N., 2019. Creating an innovative digital project team:
Levers to enable digital transformation. Business Horizons, 62(6), pp.717-727.
Ilhan, A. and F chains ietkiewicz, K.J., 2019. Learning for a healthier lifestyle through
gamification: a case study of fitness tracker applications. In Perspectives on Wearable
Enhanced Learning (WELL) (pp. 333-364). Springer, Cham.
Lupton, D., 2020. women’s use of health and fitness apps and wearable devices: a feminist new
materialism analysis. Feminist Media Studies. 20(7). pp.983-998.
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APPENDICE
Slide 1
Slide 2
6

Slide 3
Speaker notes
The specialist of company planning a diversification of portfolio by designing and
launching a new fitness as well as health app, namely, Perfect Fitness, in forthcoming duration of
three months.
This presentation is prepared to address project proposal as well as rational of new health or
fitness app.
Slide 4
7

Speaker notes
The management decided to expand portfolio of their business by launching a health and
fitness app which is Astra Perfect Fitness which is beneficial for user. Along with this, the app of
company is able to provide instructions to its user with many understandable example like
various kinds of exercise for all body type, nutritional intake as well as many other topic of
fitness.
Slide 5
8

Speaker notes
It will trace the heart and pulse rate, measure blood pressure, stress level, oxygen level,
water intake and footsteps of a person at one click. It also provides many beneficial free tips
regarding with fitness, health, footstep, calories and many more in order to serve as personal
coach to motivate people to live healthy lifestyle.
Slide 6
9